South Korea's Samsung Group announced changes to the bureau's personnel yesterday

8 were promoted to the President, and 8 were given a replacement. Among them, Samsung Group chairman Lee Kun-hee daughter, Samsung's clothing company "first wool weaving" vice President Li Su was promoted to president, the transfer of Love Treasure Paradise Clothing Division president.

Li Su is 40 years old. Samsung said in a statement that she will be responsible for the management of the planning work.

Agence France-Presse commented that Li Su's promotion was the latest move by Lee Kun-hee to push the third generation of "connecting rods" in recent years, so that the Lee family's control of Samsung was strengthened. Lee Kun-hee eldest daughter Li Fujen 2010 as Love Treasure Park President, only son Lee last year promoted to Samsung Electronics vice chairman.

Lee Kun-hee inherited his father Li Bing career in 1987, as the president of Samsung Group, then Samsung Group developed into the world's leading chip and handset manufacturers.

Since last year, Lee Kun-hee's sister Li Shuxi, brother Quentin and other relatives have filed a huge recourse against Mr Lee. Some media analysis, this shows the family business internal strife, the pursuit of shares is intended to weaken Mr Lee's status.