Spark program reverse attack: Talking about the strategy of small news information site rectification

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Baidu official platform recently released the first phase of the original Spark program progress, the first phase is for news and information types of sites, such as Financial Network, Phoenix, global network, China News Network, such as news and information, such as sites, but these are large portal class sites, at present, the author is not found that these sites have anything unusual. Baidu will not easily to a number of large-scale sites, I am worried about is a small number of news sites, such sites are very many, usually sell soft text links, this site is more dangerous, this Baidu will not be on the quality of these low station to do? And there are really too many links on these sites, If you are running this kind of news site, that should how to rectify it, the author thought that can start from the following several aspects:

First: Reduce the soft text link, slowly improve the whole station content quality

There are two sources of profit for a small news-information-type site: One is to sell the link, the second is selling soft, but from the Baidu Green Luo algorithm launched, the sale of link phenomenon to a certain extent has been curbed, and the original Spark program for course is the content of quality, the sale of soft link phenomenon is also very common, that is, soft text generation. There are a lot of soft links on the small news sites, these content too much is bound to affect the weight of the entire site, because slowly will become outside the chain of resources, such a site is likely to be the spark program "phase", so as such a site operation really, should first consider significantly reduce the sale of soft links, Or simply stop selling soft links, so that you can improve the quality of the entire site content. In fact, do not think that those soft links is high-quality links, soft text outside the chain will be Baidu down the right, extremes, the chain or more extensive.

Second: The formation of a strong editorial team to ensure that the original content of the site

The website of news information class needs a lot of original content, rather than always reproduced from other sites, a strong editorial team is necessary, small site operators may not be so funds to components such a team, but want to make the site long-term healthy development, for news and information class site, We must do a good job of writing and editing news content. For example: a mechanical industry-class information site, daily need to update a large number of mechanical articles, some of these articles from the Internet, part of the editorial team from their own, so that every day fresh original content. Believe that Baidu will not be a content quality site easily punished, but the actual situation is such a team more difficult to build, at least need time to cultivate such a team.

Third: To increase the user contribution function, encourage users to contribute

Many information sites support users to contribute, for example: A5 webmaster network, every day a lot of webmaster friends in this submission, this is a way of mutual benefit, we can add in the article Domain name and keywords, others reproduced on the same is tantamount to help us release the chain, of course, often contribute can also enhance the visibility of personal webmaster. For some industry-type information sites, the same can encourage netizens to contribute, even can give a little pay, for example, hold an industry soft Wen Grand Prix, so you can easily get a lot of quality articles, in fact, the investment is not big, set a few awards on the line. Usually the first few have bonuses or prizes, the remaining contestants are not, so that the submission is a good way to obtain a large number of high-quality content, but the premise is that your site has been recognized, at least the weight of the site and the amount of collection to pass. So first or the weight of the site to do a good job.

Summary: This is the first stage of Baidu original Spark program, the second phase has been in progress, such as Baidu Webmaster platform described, the second phase will invite more high-quality content of the site to join, for example: Webmaster class site can choose A5 Webmaster Network and Chinaz Webmaster Network, this is the site Webmaster authority. And so on almost every industry has so many brands of large sites, in addition to the original content on personal sites, I hope Baidu can really through the algorithm to evaluate its original, not only for large sites. The above I talked about a few points may be helpful to news and information sites, please correct me! Article by the cosmetics brand http://www.4844.cn/cn/huazhuangpin/small compilation and writing are original reprint reserved address