Speech at Tcl Station Road Farm Salon of China entrepreneur Club

Chinese Entrepreneur Club Note: This is MA November 8, 2013 in the Chinese Entrepreneur Club, the director of the Exchange visits Tcl station, "Road Farmers Salon" speech. Ma said that the mobile internet age of the operating rules and the PC Internet era is completely different, Tencent without micro-letter, may be a disaster.

Ma bluntly, Tencent from Nokia, BlackBerry these once hundreds of billions of dollars of the company's decline to realize that the giant enterprises to always have a sense of crisis, Tencent has set up to defeat the existing product team, micro-letter that is Tencent's internal team competition results. Tencent will allow different work teams within the company to develop and potentially subvert their own new products, and let them compete with each other, winning winners.

On the future of mobile internet, Ma said, the mobile internet business model is new, games, O2O, mobile payment, advertising space is very large, he cited the micro-letter and Starbucks cooperation examples.

Finally, Ma said, the Internet has changed the music, games, media, retail and financial industries, the future of the Internet will change the spirit of every industry, traditional enterprises even if they can not think of how to integrate the Internet, but must have internet thinking. The following is the main contents of Ma Teng speech.

Inviting me here is a good opportunity to talk to you entrepreneurs, in fact, is not a speech, the most important thing is to be able to interact with you, put forward a lot of questions to ask the entrepreneurs.

Of course, some of the recent topics are very hot, including three horses with the trough, the scene is also a bit hot, mainly Guo, just start to say not sensitive topic, later also said, so very exciting, like the traditional financial, and pure Internet, there are many fierce collisions. So today also want to take this opportunity to Tencent and my observation and experience to share with you.

Without the micro-letters, we wouldn't be able to stop now.

Many people say Tencent is the first company to get mobile internet tickets, referring to the micro-letter, many friends have used. Micro-letters are indeed the only ones that start on the phone and are based on mobile phones, which were rarely seen before. Used to be done on the traditional internet, change the screen, go to the mobile phone, so this path is completely different from before.

But why is it particularly attractive? Because this product lets us see a lot of unique experience. It makes full use of the difference between the mobile phone and PC, that is, people use the computer terminal into a person with an organ, before using a PC can not be called organs, leaving the computer, stand up on the separation, only the first mobile phone with the body together, linked together, so the built-in camera, sensors, Microphones can be the eyes, noses, mouths, ears, and even the touch and color of people in the online world, and can connect your friends through the Internet. Even if we have a mobile phone QQ, but because it has half of the users on the PC, half of the users on the phone, only micro-mail is completely based on mobile phones to develop.

You also see the micro-letter in fact there is no online, off-line concept, before we do products, must have online, offline avatar can see, why? To simplify it, because it must be online, it cannot be off-line. But it also considered a lot of subtle differences, such as privacy issues, before the message was delivered, you received or read, whether the other side see, this function we can do it, but we hope that people in the convenient time, and maintain a privacy. You must have feelings, and a lot of people are suggesting that I sent this message to the past, he did not see, hope I can know, that is the hair of the people cool, but accept the person may not be very cool, he does not want to say, he hope that this thing also keep a secret, do not want to be too transparent, which is actually very complex, Not only is a technology or a level of software, a lot of it depends on the grasp of human nature.

From this product case, we can see that even as QQ already has more than 600 million active users a month, two or three years ago has reached this level, but in this area there are still innovative or even almost subversive possibilities. Frankly speaking, micro-letter This product out, if not in Tencent, not to beat their own words, is in another company, we may not be able to stop now. Looking back, the Life-and-death situation is actually a month or two, at that time, several of our core executives every day in the top, said this How to change, how to change, in the product adjustment. So again, Internet age, mobile internet era, a business seems unbreakable, in fact, there is a big crisis, a little grasp this trend, in fact, very dangerous, before the accumulation of things may be destroyed, once the Karez on the unstoppable, this is a feeling.

Mobile Internet is not just an extension, but a subversion

We look at mobile Internet, some people say mobile internet is added "mobile" two words, the Internet more than 10 years, it should be an extension. My feelings are far more than just an extension, even a subversion. Look at the past PC Internet is not too much internet, mobile Internet is really an internet, even after each device can be connected to the network, people and equipment, equipment and equipment between the communication is all connected together, everything is connected. This also has more imagination space, now not to this extent, still slowly groping.

Let's take a look at our use of time, in our past statistics, about the average of everyone using the PC Internet is 2.8 hours/day, now mobile Internet, how to use it? In addition to sleeping 8 hours, 16 hours is sober, with it, it is not easy to throw it away, not necessarily every minute, every second look, but a message arrives, will use it, so that is 16 hours, plus the device itself, than the PC more than 10 times times the use of time. I think the space here is immense. From last July, PC services have begun to be lower than the service on the phone, whether the original QQ, portals, micro-blog, search engine, including 360, this year has been 10 times times the growth, this year has begun to surpass, or even more than 70% of the traffic is from the mobile internet terminals, But the revenue from mobile Internet terminals should be no more than 10%-20% in the industry, and its business model is not clear yet, but it is 10 times times longer.

Can say six months ago I was more pessimistic, I also said in many occasions, this applause does not draw, increase does not increase. For example, the search engine transferred to the mobile phone, full of advertising positions, can not be ranked on the right, so a column. Or is the game, in the micro-letter game out before the traditional hand tour in fact, we do not feel how, this market no one to play games with mobile phone play too long, pay the desire is not high, because the experience is not too good, and with a big screen computer play game is more cool. There are other, such as advertising, mobile phone traffic so expensive, plus an ad, a big picture, a video. Unimaginable, in the PC Internet these are mature models, but do not dare to do so on the mobile phone, their traffic to the mobile phone, in vain reduced income, this is very scary thing.

Google and Facebook also face the same problem, until the last six months saw Google and Facebook's stock price innovation high, including Facebook is also the last two months to innovate high, all of a sudden from 25 to 50 dollars, The main problem is that people are finally seeing their wireless income patterns start to show, Google's revenue growth from wireless is accelerating, and Facebook seems to be starting to get 40% of its revenue from mobile phones. It turns out he didn't want to commercialize, how does Facebook add ads? The original dare not to do, do not dare to think the mobile phone can be commercialized, and now do a good job of discovery experience, because it has to do a lot of research, how to add people do not resent, this data came out after the stock price began to rise, from PE to a very high premium.

Even when I'm in this business, I sometimes look wrong because I remember when Facebook first came out, through the private bank also took some stocks, boil ah to finally still fall down, are quick to wear the price that was taken at that time, then finally came up a little later, can not endure, and sold, 25 pieces on sale. I thought it was hard at the time, how to commercialize? He's really good, the American Internet cutting-edge enterprise commercialization, the financial advertising, social advertising level is the world's first-class, he did, of course, he also benefited from a variety of apps need a lot of advertising this demand. Sometimes we are in it, maybe even outside investors are not very clear, he just see a big trend, we sometimes even more worried about ourselves, feel very pessimistic, this is also very interesting.

Why does Tencent's share price fry so high?

We are under a lot of pressure because we are baffled, and we are really under a lot of pressure to push our share prices up so high. How can this play, so society do not give us so much pressure, or the future long-term look, I think investors understand that understanding, do not understand the loss, the stock price is not too much attention.

Why is Tencent's share price scrambled so high? First, we feel that the capital market to our expectations is very high, a lot is because the micro-letter highlighted, there are tickets. After the micro-letter came out, just two months ago, the game came out, a lot of people who never play games are obsessed with it. The second is because the article leaked the "hundreds of billions of dollars of reflection," people outside said it looked very shaking, I thought it was strange, why so radical? Everyone's expectation is to entrust the future, said mobile Internet must be very promising, now not much money does not matter, the key is to list the strategy, there must be a way to make money, so there are a lot of investors are such a hope that the stock price is very high, PE is also very high, so we pressure is also very large. But we also know that this is a long-term investment, because many of the income commercialization may not be so fast, but the trend is to see so many people with mobile phones, internet services, this thing can not be bad. So, holding a long-term development thinking, so that the investment is now also investment, short-term profits more than a few points are not all right, is a phased problem, the whole industry is now more attention to mobile Internet. So our article leaked out, not only is Ali, a lot of internet companies have said to move first, everything to move to development, all of this as the next stage is extremely important for the competition to see.

Why is the allure of mobile internet far more than that? Because of the mobile internet, it was first discovered that the Internet in fact with many traditional industries combined more closely, because it is carried with, with users, many things can be combined with the traditional industry more closely. The internet has overturned a lot of industries, everyone can count, like music, the game is also considered subversive, including Sony PS, now may only the Microsoft console Xbox people still use, the other ones have no one to fight. Not to mention the media, e-books, online reading materials, micro-blog, micro-letter, many media have taken up the time to read. Many industries, including E-commerce, have upended the retail sector, including the recent dotcom boom, which has been suddenly scrambled in recent months and is hotly fried. Do you think the internet is so magical? Before that or the new economy, virtual economy, anyway, is not mainstream, now become as if the mainstream of the. My attitude is more dialectical, I will think this is not so mysterious, it is not that it is your industry, this is our industry, in fact, there are a lot of connectivity.

The improvement must be over, there must be subversion

A few days ago, the three horses forum, I went to say a point of view, this is part of the third industrial Revolution, analogy is like having electricity, formerly a steam engine, and then have the power of all industries have changed, have been affected. With the Internet, every industry can turn it into a tool that can upgrade services. Of course, with the Internet, the play is different, will be a little different, every industry, even if the financial industry has no electricity before, there are also banking, can also be recorded, there are ticket, also can do, including stocks at that time also have no electricity, also can fry, call price, also can buy and sell, with electricity after electronic, the same is upgraded. But with the Internet, I believe that every industry will have the upgrade of this change, some people call the improvement, I think the improvement must not, must have subversion. I am more objective, why must subvert? Because as long as the internet in this industry to do, I will call subversion, you in this industry deeply. Even if it is e-commerce, we now see a lot of vertical, such as Jing Dong to do 3C products, only goods will do costumes, high margin, including some people specialize in selling diamonds, it seems that it is an internet company, in fact, or traditional industries, but the way to achieve the Internet, must also be in this industry deeply, must know your supply chain, Sourcing in where, how to do, service how, is not very professional. Including many formerly obscure, such as SouFun, unknowingly market capitalisation has been with the three major portals are not bad, and Sina almost, previously felt SouFun seems very small, but the house thousands of people in different cities in a very thin. There are several recently listed companies, such as 58 with the city, including not yet listed, for example, the United States Regiment, group purchase site Thousands of people, looking at the Internet is not like the freshness, in fact, are going to be very deep, but the way to do the internet, essentially stripping off the internet shell, or traditional industries, see these are "is subversive, but also improved ".

Look at the manufacturing, domestic millet, do mobile phones can also be done so, it is the way to do the Internet. Because Lei is very familiar with the internet, so see him a lot of software, hardware plus services, plus fan management, plus users highly involved in the production process, in micro-blogging activities, many people think the traditional mobile phone business is not in micro Bo send a few words? Is that a lie? Thought very simple, in fact behind many is uses the Internet the thought to do, even said that the hardware does not make money, rely on services, rely on the generation of user groups, because the network hardware is connected with the user, is not sold out to lose the user, not a simple customer service, he is sold out after the business has just begun. So many products and services, in fact, you can use the idea of the Internet to do, a lot of recent cases are using a kind of we seem to have some internet spirit of the way, please test the fans, measured this good use, in fact, this is Word-of-mouth, high-end users can try, slowly gradually formed in the internet began to spread. Including now the United States is very hot car Tesla, electric Internet smart cars, is the same, a look is also word-of-mouth management, a small number of high-end elite users can use, and then cool, this electric car Shenzhen BYD not all have? But the idea is different, first to do sports cars, very internet, inside the full intelligence, all connected to the Internet, you do what things, car to do not repair, all through the smart phone can be sensed, including a lot of charge around the pile is the form of service to do, in the online form of Word-of-mouth. These are very good ways to integrate with the traditional industry, which is a great example of Internet thinking.

Every enterprise has to give itself one more preparation

These are some of the points that I have recently observed in all walks of life and the Internet, and it is a bit of a feeling to share with you. But I think a lot of people may ask about the trend. Know how to change, but it doesn't seem to work, because sometimes it's a matter of having a vested interest in it, or if the genes or DNA don't seem to fit, but frankly it's the biggest difference, and maybe 10 years from now, look back and see what you can do, what you can't do, or what you're going to change. may have a clearer understanding, but now often people in which there is no pain, in fact, it is difficult to give up some of their own interests to do change. My own feeling is to say, how can I give myself one more preparation, even if you open a different department, another branch, a few teams, do some of the business that may already have a conflict with the current, you may try, because you do not do your opponent or he wants to rob your opponents of the market will certainly do, You might as well try yourself first.

We see why Nokia has been in the sun, 200 billion euros in market value, and then 4.7 billion dollars sold, we saw he was very insistent that I must not have Andrew, I can not control, it is someone else's control, I am determined not to, but then declined. Microsoft is also insisting on maintaining my windows, as well as office, which is my cash cow, these two are his biggest income profit, refused to give up, now very passive. Now Apple has just released a new version, which Office software is all free, before also received money. This is a trick wrong behind the step-by-step passive, so or to do the integration of soft and hard.

Just like when we launched the micro-letter, mobile phone QQ department against, although he also saw the direction, he even has a team has been doing a similar product, in fact, two teams are doing, but finally who ran out of the popular, who use this software, and finally our mobile phone QQ team failed, He made the bad use of the micro-letter came out. I remember when we rolled out, because our wireless business unit does not do better than the Guangzhou Research and Development Center do QQ Mailbox team do well, then operators, I remember China Mobile is in Guangxi, Yunnan, the data department immediately call us QQ Wireless said, this thing who can do, Tencent do not, Because we have business cooperation, in other places may want to punish you, do not settle, is not what can not do, this pressure is very big. So our first version is not to do the correspondence record match, at that time Unicom said you did that to touch the red line, not to do, well, not to match. Then out of the things like a simple version of QQ, we use boring, this thing what is the difference, simple version of QQ, castration version of QQ, no meaning. Then began to compete, domestic already several home came out, I said no, give a person punishment, give a person punish we all ignore, the correspondence record wants to join, originally we import is QQ friend, add mobile phone address Book, this is a very rich experiment, everybody why join, see a good friend to come out, this is the result of Address book match. The second is to add voice to speak, the original did not have this function, looked at this growth curve, it is difficult to see, flat, with the users do not need, is not a simple version of QQ? No fun, until after joining this, instantly went up. Is this high tech? It's not High-tech, we did this on a PC ten years ago, after that, no one used to take it off, because early if the impression, more than 10 years ago, the United States has a carrier, is based on communication circuit to do products, but that time is to the hotel concierge notice, it to the Walkie-Talkie network to use, has not been used in our daily use, called through the mobile phone communication network to achieve this performance of the cluster scheduling, before we have a walkie-talkie cluster, a shout on the pass, the cluster system.

We used to do, think very old technology, instead of using the mobile internet this place, why? The previous PC on our simulation, that use too little, because the QQ has been popular, and then add this what is the meaning of it? Second, you left me a message, I do not online, and then up to listen to you, the middle is not up, really like a phone message, we feel boring. Instead of using mobile internet and mobile phone in the micro-letter, we found that it is still relatively real-time, because it can be received soon, can respond. Second, there's no phone. This is a strong sense of oppression, you are busy now, in the bathroom, in bed, is in the meeting or parents and you, a study abroad in the United States, one here.

This discovery came out, it has a unique charm in it, the same form in different environmental technology it is very distinctive, and this is also the traditional operators must not be able to do, no matter the phone or send a text message, many people say texting can be mass, is mass, but received back is back to you a person, Not back to all the group, with you now in the group is a talk about everyone is sharing, this feeling is different. This feeling only in the mail can be realized, we discussed, this is the business is inseparable from the behavior, in fact, this principle is the principle of micro-letter. Why in our Guangzhou mailbox team made out, because it is actually a mailbox, it is the mailbox system has been transformed.

Back again, this inside actually we did some foreshadowing, now looking back is really useful, is traced back to the past. At that time mailbox team, it was difficult to deal with the mail through the mobile phone, the best is the BlackBerry, I was a few years ago began to use, is Hong Kong's number, Hong Kong operators opened. Of course, it turns out that BlackBerry is now miserable and hot, and President Obama has used this, high-end history, the image of the business elite. At that time I think when I can put this to the common people can use, because it was not your initiative to check the mail, the mail is pushed into your hands, so I said can we transform the mailbox into a client software, based on this to do, we want to popularize this mobile mail. Now this is no mystery, so it is no wonder why the BlackBerry so miserable, from the once hundreds of billions of dollars, is now sold and not sold out.

100 billion dollars this line, actually very scary

The

can be seen in a greenhouse that is comfortable, this kind of crisis is suddenly occurred, of course, also give us alarm, we touched 100 billion U.S. dollars this line, in fact, very scary, if do not do well, really can fall to only a few points of market capitalisation, a few percentage points, is minutes may happen, Because the front fell a few, many are so down, the body is still warm, still very scary, this is also give us this feeling. We did this mailbox client, then we want to do a similar version of the mobile phone QQ, how to change it? Just take this, 35 people on this team, hurriedly redeploy the horse to do this, the back end take a mailbox to transform, come out, only do mobile phone, very quickly, did two months, all the way, and finally we feel like the discovery of the new continent, beginning also feel inferior, this thing should be complementary. Even in the development process, there are information security issues, such as the use of micro-letter training Falun Gong, as well as shake, look around, and become what the bubble tool, hurriedly to deal with off. At that time, China Mobile opinion is very large, the Ministry of Press is very big, I asked the ministry, I said if you can give a command to say that the use of micro-letter groups, can, I have mobile QQ, I am not afraid, you can be all sealed off, including those abroad all sealed off. I said that's not right, you don't do it. If you can command say will threaten operators, this thing is not allowed to do, also can, and I phone QQ has been so many years, and finally we all understand, this is the general trend, but we spent a lot of time, to now some operators want to understand, Some operators still want to understand.

So we do a lot, along the way good trouble, there are still unresolved problems. has not been stable for how long, now a lot of, NetEase combined with China Telecom engaged in easy to believe that today is the whole network to free flow, said to send traffic. Two days before the meeting I said that we were competing with Wang Wang, then host Guo said, you think of the exchange as a mobile Wang Wang? I think this is still to be with his own Taobao users, E-commerce combination, his positioning for businesses and buyers, it is difficult to become a consumer communication tools, this past PC era has been completely along this road, 15 years later to repeat again. We look back and see why Chinese operators are so hostile to these businesses, a year ago we just also voted a South Korean micro-letter, we asked him how you are, is not also the case, more than a year, the same situation, the largest operator began to bad, on the network let it signal a break, the network broken, Can do this thing, he disclosed these data to all the common people, said to be disturbed, is not disturbed is very good, a public netizen on the fryer, because they give you the operator to pay money, with what broken nets, you are in default, and finally similar departments such as Ministry of Information is called a ban. Then, then, I'll do it myself, several operators, themselves, and a similar team like him, so failed, no way, anyway it is best to chaos, he can be reclassified, is usually the biggest operator most opposed because of vested interests.

So see this thing, the whole world is the same instinctive reaction, there is the same process, to make, and even may be behind the little gestures, the media to fry a stir, but ultimately resist the trend, how to do. Because we are not to make this, not we do, there are foreign competitors will do, he will do the same thing, so this is a general trend. Mobile Internet is not so popular at the time, we use the material network, make a phone call, now use the computer, now use the time of the computer in mobile terminals, with your mobile communications network services, in fact, operators still worried about? At least small profits but quick turnover, or later voice, SMS completely free, even in the package to use casually, in fact, the most important is the flow of data management can be, because who also cannot be separated from your data flow, this do good words every month in fact does not have to reduce prices, is completely can operate well, of course, profit margins are not so high. Moreover, after all, is the application of Chinese operators, which is much higher than abroad. The future operators and many service providers actually have a lot of room for cooperation, software Hardware services and communication services can be integrated to provide a comprehensive experience of services, I think there is a lot of space, cross-border co-operation in fact, should think more, because by the previous subdivision of the field to do, more and more impractical. Now the software hardware plus services to do, that is the truth.

O2O and hand tour development especially fast

We leaked out of the article when our President mentioned a statement that now active use most of the app in addition to the game, is indeed using QQ, micro-letter is accounted for the first two, the third is Sogou input method, this because we invest, so we calculate half, four is Q Zone, is our traditional QQ space, This room is not available, but young people like to use, the fifth 360, by daily active number to see the sort is so. Why we are a little lucky, is because the phone is in fact a biased communication, the computer is also more biased information, watching video, but the mobile phone is a strong communication attribute, so luckily we just did the communication, this is we took the opportunity. But look at the back of the phone is actually more and more powerful, more and more big, other things began to be accounted for. And then we see that the mobile payment has recently got up, and now see Ali is particularly cared for, on this, because see he chong very before, need to move to pay, of course, may also be by the micro-letter payment stimulation, all of a sudden set this market, heard is the company's good players all tied in the wireless business above, to create a few so-called tickets , so his Alipay wallet is more followed up.

This is actually a pretty binding line under the wire, because almost two years ago I began to preach, should say that I first in the industry to speak this two-dimensional code, sweep code, this technology has existed for many years, two-dimensional code, but really let everyone feel very interesting, more is the mobile Internet, especially after the smart phone up, This sweep code takes the lead in the micro-letter first fire. If everyone here has an impression, where is the fire? It's fire. After we launched the public account, many people found that the public number had a chance to have fans, hurriedly to operate, when we set a must be more than 500 people to become your fans can add V, will give you the certification, we actively, to help us do a lot of advertising, know what is called two-dimensional code, what is called sweeping sweep, with micro-letter sweep , desperately do "please use micro-letter sweep", that spread quickly. After that, our sweep became a brain with a micro-letter, although there were some sweeping, but that was not the mainstream.

I told the industry at the time that the PC was a Web site, but this could involve a key connection point between the online ip-based world and the offline world. For three seconds, the one you want, completely non-contact, a lot of cool experience, including now with the mobile phone, because you have been logged in, there is your account, the computer is not logged in state, scan the computer, automatic entry, login completed, can do, hands do not knock, no contact-type direct login. So these cool experiences are not previously mobile internet sweep code can not do, we take the lead to make, these experiences a little subversive and innovative. Now the competition is getting bigger, is moving to pay. But electronic shopping is not that fast, because many people still want to look slowly on the PC, but O2O, Ctrip, including where to go, is now almost 40%, and even sometimes to 60% of the download volume, mobile phone, including group buying, now a large number of through the mobile phone, why? He needs this business, or group buying to eat, he is on the road, not on the computer. Wang, the CEO of the United States Regiment, asked him how long it would take to buy a meal to enter the restaurant. He said before is relatively long, now group buy all slowly regiment, only one hours, on his way to the restaurant, where to eat to find a set, within an hour to the shop, to the shop after the consumption, this quickly, all on the way to complete, This is a much faster evolution than I thought, and I observed that. Not to mention the hand tour, but also for the past two months, we suddenly found that micro-letter is to use social mobile games, is so, more than 20 million people a day, we had no pay at that time, did not test this how to pay. It was not long ago that the landlords, more than 20 million a day, were fighting landlords, originally we have an old game, is a separate mobile phone game, called the Rhythm Master, is the music class, I have been on line for more than a year, daily active 700,000, one of these things 17 million, mainly to add social, the main is to be able to compare with your friends. But these are the kind of mild attempts that we see in Korea, Japan, in fact, they have proved this very early in this respect, I do not worry about it, this is easy to make, but how to develop, especially deep, heavy, large-scale games to how to develop, users will use, in fact this is not very clear.

Baidu's share price has been relatively depressed, once to more than 80 yuan, the last to 160. Google, too, has Android, a lot of assets, and has not shown that the recent mobile business to prove this, the stock price quickly up. First, the search behavior is translated to the mobile phone, every thousand search ability will be reduced too low, because the previous data is pessimistic, only 1/7,1/10, the ability to become present, very scary, if this, turn over only a fraction of one, this ability to become more frightening, now began to slowly come up. Second, on the mobile phone is not the search? Is the app just over? This is really the problem because it's better to just click on the app than to open my browser search on my phone. We now look at this may be half or less than half, but even if half, because just said, use a lot of time, small profits but quick turnover, this plate the denominator is big, even times 1/2, the total number may still not reach, so also need not so pessimistic.

It's hard to search in the micro-credit station, feel still very difficult, unless it is voice, ask him where to go, ask questions, let him answer, the traditional search information, if there is no standard app, I think still can not do without the browser search, especially on the phone open browser operation mode such a process, Relatively does not say open a search engine.

We feel like we've had a fire lately, but I don't feel as though I'm being touched. Originally I buy healthy equipment, I bought a lot of people, the results found I can not adhere to wear, although the monitoring of physical condition, Sick wrote several times, found that is so, forget not to wear, it seems difficult, including smart watch these, I feel I have a mobile phone is enough, smart watch is no fun. So I'm still a little slowly from the very excited to calm down and see the situation. Voice search, I also wear, and you wear after very disgusted, you are a person, we all think you are watching me, I think not very good, I this is more conservative.

Voice search suddenly feel that this is good, but sometimes it will not be too good, such as a person said I want to do why, so silly, a lot of people I am embarrassed to say so, but also not intimate, rather than a few. I think that according to the truth I should be supportive, but do not know why I think, you tell him what the Half-day, the next time you enter it. So at present this may be used in some cases, but I feel far from practical, but I believe that will be able to solve, but the current artificial intelligence understanding, the intention of people to speak is not yet this step, but we ourselves are also developing, this piece.

The so-called subversion, is to let your previous products and services have been greatly challenged

We used to be very uncomfortable with this, why the internal friction, this thing upset, do not want to do so. But look both ways, because sometimes internal competition is really blind, is disruptive, also did not see what he made, is homogeneous, everyone level is similar, you do me a bit, I do you, and then you defy me, and finally no one, this is quite a lot. We think that when the big environment changes, your opponents or assume you challenge yourself, if you are not in this company, you have what flaw is I may copy you behind, may not be the same way, but you will be very uncomfortable, some advantages are become the baggage, there is no such action, if some words will be, What will happen, what other people will do, come up with what method. Of course this thing can not actually, because we see a lot of homogeneity, everyone level, team level is not very high, often do and do not good.

I also have a feeling that the so-called subversion is to make your previous products and services have been greatly challenged, this product is often an almost the same thing, look at our past there are many many failure cases, such as search, our team completed according to Baidu, what we have, he did not think of other paths, For example, like Sogou is very smart, he said I spell the search but you, I will spell browser, browser rely on what to take? Input method, input method with browser, browser with search, circuitous walk, take another road, than we do well, people spend money is we 1/3, and finally we 2.5 times times. Like our E-commerce team is the original Taobao do, do to do, the more do not hope that the same thing is difficult. This thing also inspires us, as if it should defeat a thing, as if defeating the micro-letter is certainly not a micro-letter, it is certainly a better play, is that it used up all your time, so beat you, is such an idea.

I now anyway also enlightened, after we follow up, see the team have any idea, we still encourage, maybe he seized the future of an opportunity. Because now a lot of novelty things, people think I am young, but I think I am very old, now some products I do not understand, these two days to speak Instagram, I cast a little bit of stock, said very regret, because at that time the company was less than a dollar when I did not vote, the company only a few people, At the time, the vice president looked at the company and said, in a company, then a few people, and a house near the sea, is glass, outside can see, throw a brick will be able to take all the computer inside, the founder seems quite arrogant, and then he said forget, no, then we will find, His data grew well, so we entered the node at the time of his 800 million dollar valuation. Where is the fire? Application data is hot, several times, 12-to 18-year-old female users began to like, its services similar to the micro-letter, but do not send a message, all are taken a photo, send the past, can only be seen, if the copy down, because you a screenshot of the other side know you in the screenshot, the software will perceive screenshots, only hit this. We said to invest, a few people try to play, so boring, we are bored in this line. Then we asked for some investment investigation, why like this, users feel that this thing is no pressure, is the consumption of photos, do not write down, so he did not stress, is to tell you to give you some fun things to you a beat, say hello to me, said I exist, there is a sense of existence, so very magical, But seeing this stuff in the United States is a good thing that Facebook has bought it, or it's a big challenge for Facebook. In China, this demand is replaced by the circle of Friends of the micro-trust, this demand is still very strong, he is also through the mobile phone address Book add as a good friend after everyone to hair map, hair map can follow him, you can see, there is public, can also private, is such. It's a big threat to Facebook, so it's dangerous to buy it. And Twitter just went public.

You can see that innovation is endless, it's different from what everyone does, is to go a differentiated thing, said that this thing has no attraction do not know, also some unsuccessful, there are many seem to feel very innovative at the beginning, but the end of nowhere, buy the time is very expensive, how many billion dollars, and finally a dead end. So sometimes it is true that every industry is not sure which industry is, because we are not teenagers, and I don't know why they like it or not. So now sometimes ask the child, how, to do a test, think you like it, your little friends like it, than we still see. So I would like to say that if we do not judge the old, at least to look for someone to listen to his opinion.

The combination of mobile internet and traditional industry

I am not too clear, the game of course the simplest, just speaking of O2O, wireless payment Of course this is also relatively clear. O2O We are now trying to use the public account, can again invent a membership card, all business card, put on the micro-letter, the advantage is already done some try, the effect is not bad. In the past, every business had its own customers, but his contact with the customer was previously by hair card or in all CRM, Enterprise has his customer base, his customer relationship management, that can put him to micro-mail, mobile Internet management, you and your users can directly communicate, is interactive, not as monotonous as the short term, Can write programs in the inside, can communicate, can even recharge, we are talking about this cooperation with Starbucks, Starbucks with micro-letter to do his membership card, recharge, stored value, stored value can be after the accounts, can be consumed, micro-letter is in the card inside, in the Starbucks stored value card inside consumption on the line. He saved a lot of card-issuing costs, and it was easy to spread and become his member. We are now expanding our business, such as when it comes to access, when you buy this book, you can use a micro-letter payment to anonymously access it when you are not logged in at all. Can sweep this thing, this thing I want to buy, micro-letter login, after a sweep, and then the micro-letter has opened the bank account, micro-letter payment, and my address has been brought to the micro-letter , the direct past to take down, no need to enter the address, this form can give all sites, this is still quite innovative, such experience. Then he bought it, incidentally subscribed to the account, become a fan, the book or when you buy the goods to the account, through this channel to tell real-time communication, this is a closed-loop experience, and is open. Below the line can also have, the line of the store can be through a scan, can come in, and now do not buy it does not matter, the salesman can talk with you slowly, if now know, add my micro-letter, give you something to, take a few photos of micro-letter to you, now is the way to use that kind of soil, the temporary is to do, Now want to give him a technical framework, so that traditional retailers can give full play to his staff in peacetime, in fact, through the mobile phone, also do not have to do computer, with mobile phone to continue to maintain his customer base, new goods to start promotions, or this is not satisfactory, remote can play, do not have to shop, good words for you to deliver the past, Or maybe I'll come and stay for you next time. The user sees this clothing to be good, sends the friend Circle, the friend Circle again, may also one key purchase, may feel this to be quite interesting, moreover can combine the traditional retail industry these factors to continue to do. A lot of bosses are very interested in this, great.

Mobile Internet and traditional industries, I believe that can be combined, because how to say, now even 3D printing can be combined with the Internet, the traditional industry can use the internet to push, this I think you want, the direction of all walks of life I do not grasp, and sometimes not with the Internet, but with the idea of the Internet to do, Just talked about the line of food, look at the seabed fishing, in fact, there are many ideas is the Internet, is done very extreme, do is word-of-mouth, it is possible, this is an idea.

To what extent is the specific opening?

This question is very practical, because we are thinking about a problem. It's certainly very open, but the question is, why is it that open operators are your home, not another, because there are a lot of companies like you, and this involves how you choose the problem, and possibly more than one comes in together.

Even if it is O2O we do, we are the first layer of skin, the second and third layer is for you to do, and is not exclusive, every family can access, I think this is more perfect. Our internal department and actually frankly he was hoping to pack under that because we electric business department, said this is too good, this thing I want to do, I sometimes talked about, do not, did not have a good plan for several months out, do a very slow, because we do micro-life before this, is also engaged in a long time, Finally came out I said this experience must not be, the merchant hot after slowly not, this difficult to persist for a long time, why? Because the speed of your own family is too slow, you might as well open it up and introduce it to others. Let them go, sometimes they do something more than we can imagine, our original public account as an interface, previously had, to some stars open, say a few words feel very good, have fans, finally slowly also die, The meaning is not very big, meaningless. Until the back came out of a call Chen, feel so cool, this becomes a benchmarking application, is full screen, even the Forum fans even become his members, but also pay, do a full set of functions, we say can be done so, we will take over this next time, the micro-letter department said this thing by his bag down, forget it, This you can not do, without this imagination, or you can not get the star's authorization, no way to become an official strategy, with what to contract, because some of these have to do the client, this does not do well. But sometimes the following departments will be very insistent, said this is my future, is my success or failure of the key, must let me first try, that line, I said we set a good line, you do what layer to speak clearly, do not cross the line, after the instead of harm to me, wasting my funds cost, originally give me outside people do better, must move to their own hands, Do not do well, how to do?

So this time is not to say that we can do a attitude, in fact, there are details, because it is open specific to which layer, one to 10 in the end is 2.5 or 3.5, or 5, or different play, so we are still groping. My train of thought or hope to guide them, first, not too messy, because some people are to get hands after the mess, his first goal is the fans, you came to pass those things are all professional operators, you are very touched by the operation of things are people, why he wrote to let you go, he knows how to impress you, talk about the family, Talk about education, talk about business thinking, recent mood is not good, someone will write, what is the most touching you, 20 people you go to separate think, write 20 a day, and then we screened which is the best, the result put this out, there will be companies to operate, behind the so-called marketing companies, marketing experts, The last few fans can sell, this thing is just money, there should be these industries, so you will inadvertently fall into this trap, the last normal users do not use, the money has been spent, in fact, the back is a few gangs, we are most afraid of this, a grasp of death, so sometimes pinch in the hand is not to say we are not open, is open after the chaos, outside the lawless, before or brush activities, and then stopped, really you have the policy, they are faster than all of our internal departments, rushed out overnight.

So this time is our stones, now to declare open I am not ready, I think the open words we all put this thing messed up, because the people said to open the time, done, did not think there are tens of thousands of companies like you to mention the same requirements I do? If it's only for you, or the first two or three, it's unfair to others, so we sometimes have to look at it in the long run. We have a dilemma, one is the internal people sometimes shouldn't he do he rob, we have to properly solve; the second is open out, there may be unfair, this is very difficult, but I feel slowly groping, step by step to do.