Spring Festival evening advertisement implanted income near billion Liu Qian magic props cost 28,000

Source: Internet
Author: User
Keywords Audience Spring Festival gala coins
Tags advertising advertising implant advertising revenue agency audience cost natural portal
The Spring Festival Gala director Jin Yue yesterday noon to visit the portal site chat. Speaking of the most controversial Spring Festival gala advertising implant, he believes that the advertising implant is not a lot, and the implantation is natural. Jin Yue also Li Benshan's sketch "donation", "the performance is great."  "As for once again shook the audience Liu Qian Magic, the magician revealed that the agency is that piece of glass, the cost of up to 28,000 yuan."  "Advertising is not a lot of implantation" yesterday, the news that CCTV Spring Festival gala advertisement implanted income nearly billion. Since the CCTV Spring Festival gala, advertising revenue has been a straight upward trend, 2002 200 million Yuan, 2006 close to 400 million yuan, 2009 year of the Ox Spring Festival is nearly 500 million yuan. This year's gala because of the strong star lineup, good publicity and other reasons, whether it is "0 points of the clock" advertising, or the party before and after the "patch advertising", there are manufacturers big investment. According to a CCTV advertising quote, CCTV Spring Festival before and after the advertising set starting at 1.59 million yuan per 5 seconds to 2.33 million yuan, every 15 seconds 2.98 million yuan to 4.38 million yuan. Compared with last year, this year's advertising offers increased by more than 30%. According to industry estimates, the CCTV Spring Festival gala overall advertising revenue has exceeded 650 million yuan, and the program's advertising implantation has contributed nearly billion, so viewers can see a lot of advertising brands in language programs. There is an audience evaluation said: "Now the Spring Festival Gala is to see ads, not the show!" "For the audience dissatisfaction, director Jin Yue responded:" The Spring Festival Gala advertising is strictly controlled, its premise is not to harm the program. Some of the plot of the implantation is also very normal, in fact, some of the requirements of The advertiser's program group are rejected, not implanted, because the implant will hurt the program. Spring Festival evening, netizens more careful to find will be implanted some ads, if you want to see this, actually ignore the content of this program, I think so far its advertising is not a lot of implants, another implant is very natural, there is no other blunt things inside, in fact, this is what we try to avoid. "Donation" performance "great" in addition to the controversy of advertising implantation, the annual Spring Festival Gala is the most concerned about the Zhao Benshan sketch, this year's evaluation is not high, there are many viewers feel this year's "donation" is more boring, "baggage" is not much, the overall performance of the Uncle family is not But Jin Yue that Zhao Benshan's sketch is excellent, "I do not know where this ' not very good ' comes from, whether from the effect of the scene or from the front of the television viewers to watch the effect is very good, this sketch of the ' baggage ' density is very large, and reflect the theme is very positive, their performance is fantastic. "Related news Liu Qian magic props cost 28,000 by virtue of the Ox Spring Festival Gala Red all over the country's Taiwan magician Liu Qian again in the spring night shook the national audience, many viewers want to know the magic of the mystery where, online also have a lot of self-proclaimed magician in the secret." A magician revealed: "Liu Qian performance coins in the glass table, as long as the middle of the coin in fact there is a groove below the traces, indicating that it can just put another coin sucked into it, so that the audience will lookLike a coin. When Liu Qian's left hand turned over the glass that moment, there has been a coin in Liu Qian's left hand palm. At this moment the two connected coins were merged because of the vibration and magnetism of the racket. As for "The Hand wears the glass" also has the fastidious, the organ is that piece of glass, the glass has two layers, the glass can rotate, this piece of glass is specially custom-made, has the news to say the value is as high as 28,000 yuan.
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