Spring Rain Rui: to the mobile health legislation China M-health first

Introduction: Traditional medicine is like a street lamp, the light and shadow that it can shine is only that part. And now the new health care is the shadow of shadows outside, how big the space, where the opponent, all see not clear. It's possible to go down a gold mine, but it could be a piece of crap. Spring rains want to give mobile health legislation. --Spring Rain Doctor CEO Rui not long ago, spring rain Doctor announced the completion of the 50 million U.S. dollars in the C round of financing, by the CICC, Shield group, such as Mountain venture and Temasek's pavilion jointly completed, blue-chi Venture (Bluerun) after a, b after the continuation of a millions of dollar. By the end of the press, this set the largest domestic mobile health in the field of a single fund record. Of course, this is not the spring rain was born the most proud thing. Compared with the title of China's first M-health company, the acquisition of huge sums of money is only available. Lake Status: China M-health company first in the founder of the spring Rain, Rui is NetEase deputy editor-in-chief. In the media industry for several years, from traditional media across to the Internet media, Rui's thinking has been active in innovation and creativity between. When it comes to thinking about moving into mobile health, his presentation is somewhat surprising: baffling. But carefully pondering, the fact is nothing more than that, to do an unprecedented thing, how can you determine its future? As the founder of China's first M-health company, Rui said 3 years ago he did not know that it would be an area of massive capital accumulation in the near future. The so-called work like a man, Spring rain doctor and Rui My style is also the same, persistent, but not in a lattice. In China's current mobile health market, three types of enterprises separate. In the upstream is the data collection enterprise. But objectively speaking, the pure data collection does not bring the benefit to the human health. So, there will be a second type of business, that is, data detection and interpretation of enterprises, spring rain belongs to this category. According to the industry chain, data intervention enterprises belong to the third Echelon, which is the mainstream of foreign mobile health market. Since human beings, doctors are scarce resources. Therefore, in the data interpretation, in addition to manual interpretation, the spring rain is to develop artificial intelligence. "Rui introduced that new medical care is based on large data, if a company does not have data accumulation, analysis, interpretation, intervention and other functions, it will not be defined in the area of mobile health." The spring rain has more than 20 million frequency of medical and patient problems to answer data, and then accumulate into data model, through artificial intelligence methods to precipitate human intelligence, so as to achieve the redistribution of medical resources. Industry pattern: Three resources shielding powerful intruders the Internet concept is dominant, and almost every field associated with it is rife with tales of capital and great cafes. As we all know, the Internet in many fields, the most money-making game mo. According to statistics, China's gaming industry is currently the market space of about 70 billion yuan, so has attracted various capital flocking. As far as the health market is concerned, medicine alone contains more than 150 billion yuan in market size。 After all, the people the Internet can influence are part of the population, and health care can affect everyone. The size of the market is so huge that the problem follows: Those big coffee-hands, those who are eyeing the novice, how can the spring rain a single big? Traditional medicine is like a street lamp, and the light that it can shine is just that part. And now the new health care is the shadow of shadows outside, how big the space, where the opponent, all see not clear. It's possible to go down a gold mine, but it could be a piece of crap. Spring rains want to give mobile health legislation. "In Rui's view, this huge market has no margin, spring rain is doing is a corner of the shadow, whether with new entrants to the same unknown." For the money-Rui, the firm believes that not all areas can be smashed with money. In his view, three types of resources are essential to get into the mobile health area where spring rains are located. The first is data resources. Three years of hard spell, spring rain currently has 27 million users, accumulated more than 20 million data information, this is not overnight between the available. Next is the resources, spring rain on the platform is now accumulating more than 40,000 people from the more than two levels of hospital doctors, which for a new platform, is clearly a big challenge. Finally, the user relationship. Especially in the doctor-patient field, the trust between the good doctor and the user especially needs the precipitation and accumulation of time. Profit Model: Four mode lock profit Outlook no matter how cool the operating model, ultimately not out of the profit model of the obsession. After more than three years of groping, spring rain on the road to profit, and finally found the capital side generosity of the livelihood of the way. The first is with wearable equipment, such as data collection business cooperation, Rui introduced to smart pajamas products for easy care is one of the cooperation objects. Easy to care through the sale of smart pajamas, 24-hour monitoring of the wearer's temperature data, spring rain is for such data monitoring, analysis, and from easy to care sales income to be divided. The second model is to work with virtual operators. Not long ago, the spring rain and virtual carrier music language jointly launched Miao more "health platform, designed to unite wearable equipment, to help young people understand the physical situation of parents." Spring Rain for platform data monitoring, interpretation, and to obtain benefits from cooperation. The third model is the cooperation with the platform. One of the most well-known is the Beijing-east Beijing-East Cloud platform and the spring rain cooperation. Jing Dong Yun "Main smart home and health two directions, and in the health of this direction, Beijing and the east chose to cooperate with the doctor, to obtain relevant data interpretation services." And the profits of spring rain is also the income from the platform paid users. The fourth model is also a new exploration. Not long ago, spring rain Joint payment Bao Public insurance account, the introduction of the purchase of insurance to spring members of the activities. Alipay customers in the public insurance service number, purchase insurance products, you can obtain a free spring rain Doctor 1 months of membership, customers do not even leave Alipay platform, in the spring Rain Alipay service number can enjoy the member services provided by spring rain. NoOver, in Rui's mind, the above four models are only a little, the future of the spring rain of the road there is another: Online users to guide the diagnosis of the benefit. At present, spring rain daily active user number of 780,000 people, according to the conventional 4 per thousand conversion rate, online users to the offline user's average daily amount of 2800 people. Under the line of the disease 500 yuan/person up value, only to guide the diagnosis of a business, spring rain can achieve 1.4 million yuan per day income, the annual income is as high as 511 million yuan. "However, this grand road in Rui seems not fun", anxious to make money often means that the shackled, from the line on the front is a spring rain in the direction of the future, but not urgent. What I want to do now is to continue to expand the number of users. Rui admits. Logically speaking, a short span of 3 years has 27 million of the user has been the speed of the rockets, but this is slower than the Rui of many, slow and industry relations, unprecedented, so the market needs to nurture. Capital charge: Where is the road? The market fosters the natural need for capital transfusions, which is tannangquwu for the immediate spring rain. In November 2011, only a few months after the spring, the Doctor received a blue venture investment of 1.5 million dollars. February 2013, the doctor received Bertelsmann Asia investment fund 8 million U.S. dollars in the second round of financing. In the 1.5 time after the B-round, spring rain financing did not enlarge the recruit. It was not until August 19, 2014 that the spring rain had a 50 million-dollar record of C-round financing that gave the entire market a flash. Not only is the amount a raspberry, the investor's lineup is also very luxurious, in addition to the basket with the investment, CICC, shield group, such as Mountain Venture and Singapore sovereign investment fund Temasek's Pavilion is the main force of the investment. Rui said that the new round of 50 million U.S. dollars financing is mainly used to expand the number of users and doctors, according to the current day of the Spring Doctor app new level estimates, the end of next year, spring rain Doctor users can reach 100 million, doctor amount of more than 200,000. At the same time, spring rain will also start with hospitals, pharmaceutical companies, pharmacies comprehensive cooperation to achieve large-scale commercial transformation. In fact, there is infighting in the market without competition. What's more, mobile medical this blue sea, in some subdivision of the vertical category of business, some competitors are growing. In an interview, Rui revealed that the other use of this round of financing is to clean up the market. Usually, for businesses that have a clear business model, the fish approach is to compress the other's market space by reducing profits, with rivals collapsing in the long term with low profits and even negative profits, and for markets where business models are immature, raising costs to encroach on the market is the second option. In China's Internet market, from the previous group buying industry hundred Group War, to the recent drop of a taxi and a quick taxi between the billions of Yuan subsidy war, all the same. Clearly, the China Mobile medical market is still a long way from maturity. The specific way is to see whether the vertical category of business direction is correct. If the direction is correct, spring rains will also try to enter;. Rui admits. Although the C-round has just been raised, Rui and his team have already preset the D-round and even the IPO path. In the near future, the shadow of the traditional medical shade, the spring rain will be another dedicated thoroughfare.