Stage drama "Lunar High Gear": rational Quality First (figure)

Directed by Tian Shin, Tao Hong (left) Huang (right) Zhu Yuanwan (right) Reichsen (middle) and other starred in the "Generations" is the best note of the brand Battle of the stage movie. This report with the end of the season with the arrival of the market, starting from the end of November, with the "Lunar year file" as a sign of the various performances have surfaced, particularly prominent is, and in previous years, the year-long festival stall dancers, concerts different, such as Jinghui, Lin Yihua, Lai Chuan, Wang and other mainland, Hong Kong and Taiwan's big shot directors are also eager to the original works to seize the end of the box office. However, the performance of the market surface prosperity, but also the industry has put forward the overall performance market is generally bad, which is also caused by the end of the market to create a star-led or big production flagship brand fight the root cause.　　This shows that the performance of consumers began to be rational at the same time, investors are also tending to rational, in the past to play the brand can circle money, now quality is the first choice to attract eyeballs. Production to quality repertoire push brand November 21, Jinghui's drama "soft" at the Poly Theater finished the first round of performance. Reporter from the Poly Theatre business manager Wang Shengan, "soft" first round of 5 performances tickets sold out, the box office is quite hot. At the end of the two-round performance, the current invoicing is also very good.　　Reporter learned that, in addition to "soft", the end of the upcoming "Treasure Island Village" "Great Expectations", and so on, because there is a star-guide lineup, so invoicing to now, the box-office trend is very good. "Soft," the producer Gadali told reporters, although the "soft" subject a bit sensitive, production costs are more than million, a few performances can not recover costs, but they decided to do the play when they did not worry about losing money or the box office problem. "We have formed the scale, the artistic creation is different from the ordinary commodity, we want is the quality." "Gadali said. The reporter learned that the "soft" last Sunday the end of the first round of performance on the day, the Jinghui studio produced the "Love Rhino" "Aerial Garden Murder" and other theaters in the capital synchronized staged.　　In this way, the Director-centric style of the brand to seize the end of the market phenomenon, in the past almost rarely seen. Large selection of theatres, small avoidance the Wang Shengan of Poly Theatre told reporters, Poly Theater at the end of the main cooperation project selected the Wang stage "Crazy TV", abandoned the past to the main concert to play the usual pattern. Now the drama market is being nurtured by several famous directors.　　For example, Wang, before he and Lai Chuan cooperation "Treasure Island a village" test water success, coupled with the Wang "Kangxi came" and other TV variety show in the mainland's popularity, as well as his artistic quality, and its cooperative investment risk will be smaller, Paulie will think of transformation. "The National Grand Theater is also the flagship brand, to the quality of the repertoire attracts people, the end of the show together on our no influence," the National Grand Theater brand Promotion Center media director any said. In the interview, the reporter found that in addition to the National Grand Theater and Poly Theatre, the Capital Theater, the Century theater, etc. also choose a popular period staged brand performance. Like the capital.The theatre, which will be staged for more than half a month of the Peisi drama exhibition, has introduced the World wide River dance at the end of the year, while the Century Theatre is the flagship of the annual drama "Shocking Dinner", as well as the Haidian Theatre "settled" is still Happy Twist series. The small and medium sized shows are gradually fading out of the audience this year, the reporter found that, although last year began to emerge from the city of Small theater, most of the theater can also rely on homemade drama to maintain their livelihoods, but want to at the end of the year file a piece, fight not only gimmicks, but also money and strength, in the capital and creation are "dwarfed",　　They can only play the edge of the ball, or in the form of Low-cost group Bo.　　The industry said the number of doorways, the box office basically flat even though the end of the performance show blowout trend, but many people in the industry said the market is generally bad this year, most of them and the small theater and the quality of the performance of the uneven, the audience was tired of the comic, decompression, so the market tends Reporter from the annual performance statistics of the Cultural Industry Research Center learned that the first half of this year in Beijing drama performance compared to the same period in 2009 a larger increase. In the first half of 2010, Beijing had a total of 7,701 business performances, an increase of 7.68%. Although the number of the increase, but the Mao Xiubing cultural Industry Research Center Consulting Director of the professional point of view, this year's box-office increase may not be big. He told reporters that last year the Beijing Performance market box office was about 937 million, but according to his estimate this year will be flat or slightly higher. "There is still a lack of some good works, a few years ago, too short-sighted creation, we swarm, from this year's lunar festival stalls can see the industry is entering the consolidation period." This stage let everyone calm down, not to follow the creation of the market, or the need for innovation and quality, like the TV series out of a "latent", the country can not all in the "latent" it? "This edition of writing/newspaper reporter Blue