Stand on the sidelines to see the whole domestic electricity business

From the perspective of the bystander to see the whole domestic electric, the development of mobile operators, app almost become standard, each has its own characteristics.

However, you may not think that the recent period of time has been frequently mentioned in the foreign trade of the electric business, but is another piece of scenery. A recent report by ebay shows that 63% of Chinese small and medium-sized foreign trade companies are still not moving to optimize the site. In the mobile performance, the internal and external electric quotient pales.

Build a website of foreign trade electric dealer casually, do some Google launch, you can have a good order income in the bag, this is the early batch of small and medium-sized foreign trade, the most direct form of the Nuggets, Google withdrew from China on the foreign trade is not a small blow, but, and did not fundamentally affect its accumulation under the plate.

Most people's perception of foreign trade is low-key. In fact, the other side of the low-key is rough. Especially in the mobile wave, this coarse performance is more obvious.

Most companies are slow to perceive mobile tides, and many old internet companies are facing a transformation of the web. And transformation is a big thing, directly related to the life and death of enterprises. Every transition is like going through a revolution, and there may be only a few times in a person's life. However, a large number of small and medium-sized foreign trade businesses because of exposure to logistics and cross-border marketing issues have no regard to the impact of mobile waves.

such as PayPal China SME Department General manager Feng Yu Feng Yu said: "Consumers are generally using debris time for mobile cross-border network shopping, if the Internet shopping interface does not meet the mobile equipment specifications, not convenient, will bring obstacles to consumer shopping, leading to the decline of user experience, increase the rate of the site jump." "China's small and medium-sized foreign trade merchants should pay attention to the trend of mobile Cross-border shopping as soon as possible, pay attention to website mobile optimization work."

At a strategic level, the original business will be greatly impacted by the changes in the flow of traffic and consumer buying habits as the mobile cross-border electricity quotient is about to reach 22% and China has grown into the third-place cross-border shopping destination.

No doubt these small and medium-sized foreign trade electric business enterprises, is in a life-or-death Tuyere above.

It is not a multiple-choice question, but how it should be done, and how well it can be adapted to the waves. Transformation is the only option for survival. The direction of movement must be on the strategic agenda.

A CEO should be a wake-up call, when the decision to change, how to change as soon as possible? Even the simple app, how to butt the business of the website, how to let the product in the mobile environment better present, if put down the old baggage, adapt to the new changes, these are the top priority to consider. Must be dealt with very resolutely.

But is it difficult to transform? In the direction of moving, the company's positioning will follow the changes, mobile optimization, the company can do what things? How to let the whole company to recognize the trend of the mobile electric business tide? Obviously, it's complicated but it has to be done.

The most immediate question is how to build a company's mobile team, perhaps for most of the small and medium-sized foreign trade, there is not enough money to support the development of a long-term strategy, so that outsourcing has become their choice, so, at least one thing is certain, foreign trade website will become more mobile power companies of the service object, This is also a good business opportunity for mobile electric business entrepreneurs.