Star Arrow: Talking about the idea of Word-of-mouth marketing

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These days, everywhere fool the bird company prevails, it is no wonder that Word-of-mouth marketing itself is a very deep knowledge, but those birds companies are using the customer's Word-of-mouth marketing do not understand or even blindly pursue the psychology, cheated one after another customers. If all the companies are familiar with Word-of-mouth marketing, then use their feet to vote, the bird companies should only eat excrement.

All marketing programs need to have a good idea, well, the concept of creativity is actually an illusory concept, then say something else.

In Word-of-mouth marketing communication, there are two most fundamental factors, one is human, the other is the spread point. People are the source of communication and the user groups to be spread, and the point of transmission is the topic or event that interests people. With these two factors, nature has to have a complete marketing plan? How to design a Word-of-mouth marketing program? We can follow the following ideas:

1. The positioning of the communication groups. This is the most fundamental is also the most need to clear things, do not locate the object you want to propagate, can not play the greatest effect. Imagine, originally is to sell MacBook Air, but the spread group positioning for forty or fifty-year-old uncle aunt, imagine even if the product is excellent that also sell not to go out several.

2. The choice of the dissemination point. First of all the analysis of products processing, to find selling points, this selling point to be worthy of users to discuss, so that users interested in stimulating the user's excitement. Of course, we would prefer this point of communication to be unique or, in other words, the best service.

3, the choice of communication channels. If you are afraid of the negative impact on their own brands, then try to avoid similar to the bulk of the message, mass-message and other people hate the way (Special note: The nature of mass and machine mass is the same, are rubbish). In addition to word of mouth, what other channels of communication is more popular? Of course, some of the dominant network services, such as QQ, BBS and so on. In the choice of communication channels, I think there is a little more important is, avoid general, such as BBS we can not all of the human BBS we all go to shout some of it? Select some professional counterpart effect is better. Choose a good channel, there will be a source of diffusion between users.

4, let the user in the shortest possible time to understand the theme of dissemination. Some ads after users have seen a few times can not understand exactly what the theme of propaganda, not to say that it is a failure of the work. In Word-of-mouth marketing itself on the subject of clarity has higher requirements, because in the information diffusion process if the theme is not clear, will cause the error in the transmission process, the wind may become rain. Recommended here under My Station (www.jizhu466.com), especially in the network, the user has the supremacy of the right to vote with the foot, so, do not annoy them, to let users quickly understand the subject, to the user to disseminate product excellence.

5, let the user understand the value of the product. Another good marketing plan, and then creative idea, if the user has no value, it also lost a user to another user to carry out Word-of-mouth transmission power. This is true in the real social network, especially on the Internet. A product in the Internet, get a good reputation than get bad evaluation is more difficult. Therefore, the value of products in Word-of-mouth communication is very important.

6, so that users benefit. Product Light value is not enough, the key is to allow users to benefit. There are many ways to benefit from learning something that benefits from buying inexpensive products. How did the Nets benefit the users of the communication? Chicken legs, small gifts, points, making friends, these are the use of the characteristics of the college student community. This is also the user for your product to spread the power.