State digital in Korea set up joint venture to accelerate internationalization strategy

"TechWeb Report" May 6 news, yesterday, state Digital President Zhang and the Korean entertainment industry celebrities Zheng signed a cooperation agreement in Seoul, the two sides will set up in South Korea go Desktop Korean Company (GOLAUNCHERKOREACO,LTD), it is learned that Go Desktop Korea Company was founded by state Digital and Zheng both sides, Zheng as CEO of the joint venture company. This is state digital in the internationalization strategy of a big step. Zheng is the chairman and largest shareholder of IHQ, a comprehensive entertainment listed company in Korea. IHQ main business including artist training, music distribution, TV dramas, movies, arts and crafts production, such as Jin Yubin, Rain, June, song song and other famous Korean artists are from this company. This cooperation will integrate the Go Desktop market resources in the Korean market and IHQ Company's entertainment resources. The establishment of a joint venture in South Korea will further expand the international map of the long State digital, consolidate its core products go desktop in Korea's market position, in order to tap the second largest overseas market of Go desktop-Korea market business value lay the foundation. This is another important advance in the State digital internationalization process following the acquisition of the world's leading mobile internet advertising platform Getjar this February. It is reported that state digital this choice South Korea partner, mainly is the IHQ company in Korea Entertainment Dissemination Circle in the prominent background and Zheng I in South Korea for many years operating deep channel and star artist Resources. As a well-known entertainment brokerage company in Korea, IHQ not only cultivates a large number of well-known artists, but also has mature operation experience in commercial operation. South Korea's famous chain brand Caffebene is by virtue of IHQ strong promotional channels and promotional capacity, in the local one more than Starbucks, become the South Korean people's favorite chain of coffee shop brand. Full use of IHQ these comprehensive resources in South Korea to promote the legitimate desktop theme and related surrounding, will help go desktop further explore the local market. South Korea's smartphone market has a very high Android share, and South Koreans ' passion for domestic consumption has made Samsung, the world's largest maker of Android handsets, a popular home market. It is the very high market share of the Android platform that gives the go desktop the opportunity to grow rapidly in the Korean market. The Korean market has been the second largest market for Go desktop overseas, after China and the United States. The go desktop, with its first-ever advantage and good user experience, has been the most popular mobile desktop in South Korea. But Korea is a relatively closed and independent market, as foreign brands, want to achieve profitability in the Korean market, channels and operations are unable to circumvent the obstacles. State digital in the form of a joint venture into the Korean market, rather than follow in the United States wholly-owned acquisition of ideas, is clearly based on its comprehensive consideration of the complex market environment in Korea, but also further show the state digital on the road to regional operation strategy. After the joint venture Golauncherkorea is established, both sides will share go desktop accumulationMature technology and a large number of users, as well as IHQ in Korea's strong local channels, promotional advantages and rich stars, cartoons, performing arts and other content copyright resources. State Digital and Ihq company, by sharing the advantages accumulated in their respective fields, create a complementary position in the Korean market, thus consolidating the dominance of the go desktop in the South Korean mobile desktop market, paving the way for further commercial transformation. Go Desktop South Korea company CEO Zheng said: State Digital has outstanding technology and product advantages, went desktop in today's mobile internet era, is a valuable desktop software, the went desktop in the Korean market gathered a very large number of users, is the user access to the Internet the most direct access, In the future will become the most important mobile internet products. State Digital President Zhang said: "Korea is our second largest overseas market." Go Desktop is also one of the most popular Android platforms in South Korea as a third-party alternative to desktop software. So here is the market we attach great importance to. Internet companies want to make a difference in a region, we need to strengthen cooperation with local companies, sharing the advantages of each other. I think this is the very right direction, a mutually beneficial way of winning. I am looking forward to the future performance of the Go Desktop Korean company.