Steel enterprise a ton of rebar make a bottle of Coke not tempered business wind

Today, Fang Tai Special steel announced the investment of 20 million yuan in Shanghai to set up a catering company, steel enterprises to become the latest case of non-tempered. In the steel industry, the cold still pressing background, "non-steel industry" is gradually becoming a pillar of steel companies rely on. When the steel companies produce a ton of rebar can only make a bottle of "Coca-Cola", as the vice president of CISA and Secretary-General Zhangchangfu in the first steel industry conference, the development of non-steel industry "is not a local problem, tactical issues, but the enterprise sustainable development of the overall problem, strategic issues." "Non-steel industry" first entered the public view, can be traced back to Wisco "pig", at that time also caused a lot of criticism. Nowadays, no matter the production of cement, coal mining, or brewing wine, of course, there are "fashionable" e-commerce, the Internet, steel companies have already done a very adept. According to the data from the various operating committees of China Iron and Steel Industry Association, by 2015, Baosteel's non-steel industry will reach 200 billion yuan, and Angang's non-steel business income will account for more than 15% of the total income of the group; the sales income of Wisco's non-steel industry should be doubled on the basis of Reached more than 110 billion yuan, accounting for more than 30% of the company's operating income ... Interestingly, the 200-year-old German ThyssenKrupp Group has also opted for "non tempered survival." However, the same is "not tempered", the Chinese and foreign steel giants of the idea actually has a different nature. What is wrong is not yet to be tested by the market. The "non-steel Industry" is hot, especially in the steel industry "winter", whether it was in the first steel industry conference or in the 2013.5 Annual report of the steel industry listed companies. In the first half of the year, the proportion of the steel industry in the industry leading to Baosteel's shares has risen from 23% in 2012 to 33%. "Iron and steel enterprises around the main business, the development of the non-steel industry, to achieve a moderate diversification, is not a local problem, tactical issues, but the enterprise sustainable development of the overall problem, strategic issues." "CISA vice president and Secretary-General Zhangchangfu in the first steel industry conference on the non-steel industries as an evaluation." Face the brutal reality: each production of a ton of threaded steel, steel enterprises can only earn a paltry 4.81 yuan, just enough to buy a bottle of Coca-Cola, from Baosteel, Wisco, MA Steel to Tang Steel, had to be in the "red cause" trapped in the industry in winter, for their own to find a live through this winter survival road-pig, cement, coal mining, Even brewing wine, of course, "fashionable" e-commerce, the Internet-almost every industry is active in their figure. "From the perspective of capital flows, it is natural to invest in a more profitable field," he said. "While this is commonplace in new wealth steel industry analysts, the fact is that steel's non tempered survival is not easy," he said. The status of "non tempered" operating well this summer, the heat is frightening. Wuhan, the former "Four furnaces" one, although the name of the head has been lost, but the mighty still. In the Qingshan district eight, the reporter interviewed in Wisco hot thirst intolerable, the way to buy a bottle of Yan, a mouthful, "ice cold, through the heart cool" brisk strength does not lose those big-name drinks. "' Salty man '! Wisco produced, we are accustomed to this taste. The boy who finished the ball told the reporter while he was drinking. Qingshan District near the residents are more than Wisco's old workers, "this product has feelings, anyway, is water, drink their own group production, taste some." "As with famous," Salty Man "is also Wisco's non-steel business. In fact, the non-tempered road to survival has already been crowded with steel companies big and small. MA Steel Group, for example, only from January 2011 to June 2012, the total investment of its steel industry amounted to 3.99 billion yuan, is "XV" and "Eleven-Five" during the period of all non-steel investment 1.5 times times; Enterprises engaged in the non-steel industry has 70, employs about 17,000 people. Please look again at the China Iron and Steel Industry association a variety of operating working committee to give a set of data: By 2015, Baosteel's non-steel industry will reach 200 billion yuan, and Angang's non-steel business income will account for more than 15% of the total income of the group; the sales income of Wisco's non-steel industry should be doubled on the basis of 51 billion yuan in 2010, Reached more than 110 billion yuan, accounting for more than 30% of the company's operating income, Shougang non-steel industry will form a sales revenue of 100 billion yuan (according to the scope of Beijing) size ... Behind these steaming figures, iron and steel enterprises are struggling to survive the situation. After the 2009 "4 trillion" investment peak, China's economy is looking for a new direction. The steel industry faces a shortage of demand in the absence of a massive stimulus policy. In the first half of this year, 86 CISA member enterprises accumulated sales revenue of 1.8 trillion yuan, growth of only 0.94%, achieve profit of 2.27 billion yuan, cumulative loss of 35 companies, loss ratio of up to 40.7%. Even with 2.27 billion of such meager profits, there is still water, including the profits (about 1.5 billion yuan) of corporate change accounting policies and less depreciation. This is the China Iron and Steel Industry Association four session of six Executive Director (enlarged) meeting, the new president of CISA, Baosteel Group Chairman Lejiang shook out the "skeleton", his mood must be mixed. Workers feel more at the forefront of production. "In the first half of this year, companies only paid 60% to 70% per cent. "A steel company executive in an interview repeatedly reminded reporters not to disclose his name, as if he was the cause of all this" culprit. Despite the increasingly difficult, the main business of iron and steel must continue. Helpless, such as pig and steel in the slightest of a livelihood, steel bosses are also doing a good job. Wuhan Iron and Steel sample: Optimistic about the "basic necessities" talking about the Wuhan Iron and steel group Pig, outside of the evaluation of ridicule more than praise. However, in Wisco's own view, this is the logical thing. "Wisco has 100,000 workers every day to eat, daily supply of fast food, meat, vegetables need a great deal of external mining." That's how you plan to grow pigs. "A senior and Shanghai Iron and steel News reporterTalk about pig-raising, such as chatting. In fact, Wisco has been supporting the operation of the non-steel industry through subsidies, including the logistics group, which serves the internal staff free. "Wisco's personnel baggage is steel enterprises inside the heavier, now the main steel industry is not good, the inevitable need for the non-steel industries themselves ' hematopoiesis ', and even in turn to the group ' blood transfusion '. "At present, Wuhan Iron and Steel box has" boarded up "Wuguanggao. As a large steel enterprise, Wisco's characteristic logistics service is obviously not limited to the supply of lunch box. In fact, the original supply workshop workers cooling, supplemented by electrolyte Yan, has become a functional beverage covering Wuhan, and has its own brand-"salty man." It is such a small bottle of Yan, carrying a lot of Wuhan People's summer memory, the second degree of the story of the mountain is still the people of Wisco relish. In the 80 's, Wuhan Iron and Steel Yan with the second plant in Wuhan "Riverside brand" soda and said that the two major local soda brands. Entering the turn of the century, with the entry of Coca-Cola and other foreign brands, salt soda reluctantly retreated to Wisco, "Riverside card" is completely disappeared. But it is gratifying that in the operation of the non-steel industry, the bottle of Yan deep feelings of Wisco for its new world, played a "salty man" brand, once again won the Wuhan People's "taste buds." Shonghong, deputy general manager of the fast food and beverage company of Wisco, said in a media interview that "Salty Man" produced 400,000 pieces (12 bottles) last year, and the main market is the inner and Qingshan district of Wisco. "Capacity cannot keep up with the biggest problem. According to her, "salty man" used in the 90 's the introduction of a German production line, limited capacity, but also to give priority to ensure the internal supply of Wisco, not dare to spread to the market area. However, because the market is hot, wisco fast food and beverage company in the first half of this year will be "salty man" capacity expansion of 1 time times, but exported to Henan, Anhui, Yunnan and other provinces of the "Salty Man" still in short supply. Shang: The development of logistics layout and Wisco "Basic necessities" of "grounding gas", Hebei Iron and steel "large logistics map" appears to be extremely magnificent. "We are the only one in Hebei province to be approved of the steel online trading platform." "Hebei Iron and Steel Trading Center Deputy general Manager Wang Zhihai in the press, the tone of the enthusiasm of entrepreneurs." This last May registered, October listing, so far trial run more than 10 months of the trading center is a complete "national font" enterprise, by the Hebei province Sasac wholly-owned registration, Hebei Iron and steel group construction, the goal is to build a steel upstream and downstream enterprises to provide supply chain services Third-party platform. From the traditional spot market to a new E-commerce platform, Hebei Iron and steel group hopes to use the Internet to maximize its influence in the domestic steel market, its ambitious ideal is: by 2015, become the largest and most market-influential steel online electronic trading platform. Talking about the status of the trading center, Wang Zhihai does not mince the current online trading volume is still in the initial stage. "But the effect is very good, mainly we have not carried out a wide range of market promotion." According to his estimate, the wholeA trading center is expected to end its pilot operation next year and enter the formal operating status. According to Hebei Iron and Steel Group's planning, the E-commerce platform will expand the group's market coverage, reduce the group's steel circulation cost and distributor's large customer operating costs, so that its steel sales and logistics business jumped to a new stage of networking and modernization. "Now our platform has become a part of the group's internal procurement, some spot sales on the platform for the pilot run." "In Wang Zhihai's view, the future of the trading center broad prospects, not only for the group, but also for Hebei and even North China steel companies and circulation enterprises to provide a sound supply chain services." The newly-established Hebei Iron and steel Trading Center is only an important piece in Hebei Iron and Steel Group's "Big Logistics layout". In the diversification strategy of Hebei Iron and Steel Group, the restructuring of logistics system has become the most important and optimistic business. According to the plan of Hebei Iron and Steel Group, "Twelve-Five" during the period of logistics sector investment will be more than 8 billion yuan, planned to the end of 2015, the basic construction of Caofeidian, Huanghua port, two ports integrated Logistics Base, a regional steel logistics park, eight regional processing distribution centers, logistics revenue to reach the total income of 30%, more than 140 billion yuan. According to the reporter understand that Hebei as the current domestic steel production capacity of the most concentrated provinces, steel production has reached about 200 million tons last year, only Hebei Iron and Steel Group in a year has more than 30 million tons of ore imports and more than 5 million tons of steel through the province inside and outside a number of port turnover, logistics industry development space potential. Public data show that the river Steel group consumes 70 million tons of iron ore, more than 30 million tons of coal, annual freight volume of 200 million tons, daily average of 600,000 tons. At present, the most important two projects in the logistics system-Caofeidian and Huanghua Port of the project and Port Shore line has been approved by the relevant State departments. According to an insider of the Hebei Iron and Steel Group, the two Lingang Logistics park investment is huge, only the Caofeidian project invested as much as 6.8 billion yuan, early this year, the initial coordination and operation of the project has been launched. Baosteel: To enter the Software field as the largest steel enterprises in China, Baosteel Group's non tempered business is also a big deal, this can be from its "to 2015 steel industry operation scale will reach 200 billion yuan" of the Grand Blueprint. Bao Xin Software, the main steel industry dedicated software development business, Baosteel Group is an important part of the information industry, it has become the Baosteel group to try to "not tempered" to try to get rid of the impact of the lower reaches of the depressed steel a vivid case. July 30 this year, Bao letter software announced the Non-public offering plan, to issue 40.91 million shares to raise not more than 650 million yuan, to the treasure of the Cloud IDC project and SME information software products. Among them, the cost of 537 million yuan treasure of the cloud IDC is the company's recent focus on the main push of the cloud Computing data Center project. Baosteel originally launched in Luo jing smelting reduction ironmaking process (Corex furnace) Although technologically advanced, but due to the loss of Acclimatized, far moved Xinjiang. After the relocation of the idle plant is just the treasure letter software as a transformation of exerting forcePoint, the new economy and the old model of development here have done a good turn. It is true that the "cloud" project of Bao-Xin software fully combines the existing "ground" resources of Baosteel Group. "On the one hand, we will use the Baosteel project after the relocation of the spare part of the plant; On the other hand, Baosteel has its own power plant in production, and part of the power Supply data Center is no problem, not only to ensure the problem of power consumption in the data center, but also cheaper than the East China "Bao Xin software of the Secretary Chen Jian briefed reporters." The so-called IDC (Internet Data Center), is based on the Internet, for the centralized collection, storage, processing and transmission of data equipment to provide operational maintenance facilities and related service systems. On the importance of IDC, Google CFO Patrick Pichett's statement is representative, he explained to investors in Google's latest quarterly capital expenditure of up to $1.6 billion, which is mostly related to data center construction, facilities procurement, production equipment purchase, "infrastructure will continue to be one of the strategic areas of investment, We will continue to maintain large capital expenditure. "In the operation of the data center, the main cost comes from the power it consumes." According to a professional analysis, further breakdown of power costs, including IT equipment, air-conditioning equipment, UPS,PDU (power dispenser) and other equipment, as well as lighting, emergency power supply and other electrical losses. In this respect, the industry uses PUE (power efficiency), the data center total equipment energy consumption divided by IT equipment energy consumption, and its benchmark value is 2. The current domestic IDC Pue value is generally higher than 2, the lowest for Baidu M1 1.36. Bao letter software, a person to the reporter disclosed that the cloud IDC will use indirect evaporation method to cool, "this method than the refrigeration water chiller precision air-conditioning more energy-efficient, cooling effect is better." Thus, the project Pue can reach 1.44. According to the investigation, because the steel industry situation is grim, Bao Xin software in its 2012 annual report, repeatedly mentioned to promote to market, product, miniaturization transformation, "with these projects, our transformation will accelerate." "The above people told reporters," IDC and SME informatization Software PRODUCT project is a part of the transformation of the company. "Thinking about how to take the road of non-tempered survival although the non tempered operation has brought some warmth to the steel companies, but the future of the entire industry may be more pessimistic than expected, and this warning is from the new president of CISA, Baosteel Group Chairman Lejiang." So it seems that the steel enterprises to survive the road is still to go on, how to go better, more worthy of reflection. "Overcapacity is a pervasive problem facing Chinese manufacturing, including steel, which is particularly typical of the steel industry and is seen as the culprit in the current industry's woes." I personally feel the need to clarify some understanding and views, do not demonize the steel industry overcapacity problem. "Lejiang said publicly. In his view, the past more than 10 years, especially before 2006, China's steel industry there is no real overcapacity problem. Although capacity utilization is roughly80%-90%, but the steel industry has continued to grow rapidly, "we cannot measure overcapacity by 100%." "With regard to overcapacity, Lejiang gives his own standard: the capacity utilization between 75%-80% is mild overcapacity, between 70% and 75% is moderate overcapacity, and less than 70% is a severe overcapacity." It is noteworthy that in Europe and the United States, Japan has been in the history of steel capacity utilization of less than 60% of the extreme overcapacity. In other words, in Lejiang's view, the domestic steel industry's winter has not really come. "China's current demand for steel, although the growth rate has declined significantly, but no negative growth." At the same time, peak production has not yet come. But I estimate that the demand for a head down and peak capacity ' meet ' the time point is far off, expected during the ' Thirteen-Five ' period. A number of market participants agreed with Lejiang's bold view. There are also statistics that support his point of view: The first half of this year, the national cumulative production of 390 million tons of crude steel, an increase of 7.4% per cent, the end of 20 million tons of new capacity will be put into production. "As long as the production has marginal benefits, it will not be easy to stop production." "Some industry insiders say. Facing the difficult situation, the Chinese and foreign steel enterprises operating ideas are not the same. Last September, ThyssenKrupp and Wisco reached an agreement to sell tailored blanks, a laser tailor-welded sheet company, to the latter. The object of the deal is the inventor of laser welding technology, the products are mainly used in high-end car body such as Volkswagen Audi, which occupies about 40% of global market share, and the 2011 fiscal year sales is about 700 million euros. Heirich Hoessingen, chairman of ThyssenKrupp's board of directors, explained the deal, "the current global steel industry is facing overcapacity and it is hard to get a chance to make money, and China is no exception." What we can do is to reduce the steel production and we will not build any new factories in the near future. "The 200-year-old German ThyssenKrupp Group has been in recent years in the sale of its steel assets, and then increased investment in parts, elevators and other fields, trying to transform the group from a steel-oriented enterprises into a diversified industrial group." Heirich Hoessingen hopes to achieve the goal: steel business will be the proportion of the company's revenue in 30%, and the income from industrial products and services will reach 70%. This series of actions by ThyssenKrupp can also be understood as a "non tempered". The same is the implementation of "non tempered", Chinese and foreign iron and steel giants of the idea actually has a different nature. What is wrong is left to the market test.