Still buying users? It doesn't really matter.

Guide: A new report by the data reporting agency, Swrve, showed that in the six months between January 2014 and July, the rate of payment for mobile gamers had fallen from 1.5% to 1.35%,arpu.
A new report by Swrve, a data-reporting agency, shows that in the six months between January 2014 and July, the rate of mobile game player pay has fallen from 1.5% to 1.35%,arpu.

Swrve CEO Christopher Dean and CSO Hugh Reynolds explained to Gamesbeat reporters that 62% of the revenue from mobile platforms actually comes from 0.13% of tyrants users. This is a frustrating number for developers and publishers, which means you have to be cautious about paying for new users-most of them do not pay, and high-value users are likely to be washed out early. And it's also a chance and potential--most players can still spend their money on digging, and the company has to work on it. The average user-paid average for median spending rose to $-$20 dollars, up from 22% a year ago to 32%, accounting for half the contribution of high paying people. These high-value users ' monthly payments are in $22 dollars-$24.93 dollars, with an average of $8.34 a month and 3 monthly payments.

This once again means that retaining, directing, and converting users is more important, more economical, and more effective than just spending money to buy users. In a truly successful game-even Tencent, the most-rich, rarely pays to buy users.