Strict angel investor: Feng Yun Lei

Feng Yun Lei is an active angel and early investment experts, he is currently a number of directors and founder of several companies, the company's business involves the Internet, education and training and consumer retailing. He also served as the founding partner of China's fast-record camp, which focused on the early incubation of High-tech projects.

As the founder of worry, Feng Yun-Lei through the intervention of the investment enterprises, understand the industry, along the industry continue to invest in the industry.

In Beijing, outside the east four ring of the Indus restaurant, we met the founder of worry Feng Yun, he is now an angel investor, from 2007 to leave worry began to now, he cast 20 or so projects, spend 10 million of dollars. The theme restaurant that makes "creative Chinese food" is his vote.

"Our restaurant in the east or quite famous, you go to the public comment network, we are basically in the top 10." Feng Yun said.

2011, Fung-Yun and another three friends, set up a quick Start camp, a focus on mobile internet new applications of the incubator and accelerator.

Give the coach a stake and guide the entrepreneur

The fast-start battalion is equipped with a fixed entrepreneurial coach, and coaches are experienced in entrepreneurial experience. The coach's task is very specific, that is, with the entrepreneurial team to complete each stage of the goal. "If it's just a one-month meeting, I think it's not really helpful to them, we want to really form a sports team coach," he said. ”

The coach is mainly Fung-Yun's friends circle, the rapid creation camp now probably called up more than 30 coaches. Feng Yun said, now the coach is not difficult to find, "entrepreneurship is a very hard thing, the general entrepreneurial success of the people will not go to the second venture." In fact, many people would like to be a coach, with his previous experience, to help more entrepreneurial team to succeed, he also felt that the value maximization. ”

The coaching and hatching project is fixed and has a certain stake in the project.

"Because you have to motivate him, a person in charge of three teams, he does not have this incentive is not good." "Of course he is willing to invest this is another thing, for example, he after three months hatch out, he is willing to say I follow up the investment, this also no problem." ”

"When a start-up team just started, money is of course important, but more importantly, some experienced entrepreneurs give them some guidance in the early stages," he said. "Feng Yun Lei is the founder of worry, it is very touching."

In the early days of the venture, the project was focused on mobile internet.

"Now the Angel Investment competition is also more and more fierce, so we start to go to the earlier, of course, the earlier risk will be greater." "Feng Yun said, quick to create camp for each project cast 50,000 ~10 million dollars."

Quick to create a total of four promoters, Feng Yun Lei and the other three people, are very early classmates, friends. The famous American incubation company 500startups is one of the fund LP of the Fast Creation Battalion.

So far, the fast-record camp has now cast two projects, one is Drop Bo, a mobile quiz model.

"Let's say I'm going to the airport for a while, and I want to see how fast the airport is plugging, and I'm going to send a question, and we'll search the top 10 users who are the most qualified, and send the question to those users and give him feedback." ”

The other is a personal health management company that downloads their "healthy 4+1" apps to mobile phones to manage personal exercise and calorie intake, as well as a little community concept. Feng Yun said, the project's coach, is Google's former Asia-Pacific market director Wang Whinan. The project has also been picked up by another incubator, which may also make a little investment.

In a way, the quick-create camp style is similar to the previous investment of Feng Yun-Lei. When he was an angel investor, he was involved in a lot of business.

"I used to say that I like to abuse entrepreneurs, but that's a joke," he said. There are two kinds of investment, there is a cast after no matter, I belong to the investment and entrepreneurs to pay attention to a lot of details, may be to the entrepreneur, the guidance will be relatively more, in a number of specific strategic and tactical implementation level, I will pay more attention to more. Feng Yun said, he likes to intervene in some of the investment projects, put forward some suggestions. The project of the Indus restaurant, Fung Yun Lei has participated in a lot of, in the positioning, theme, as well as the staff's incentive policies, have made a lot of comments.

"Some restaurants give staff drinks, recommend some expensive dishes also have a commission, I am not allowed here." We are fully based on customer satisfaction and performance to give bonuses, said the corporate culture or management model, this is very important. ”

More exaggerated, in 2009, Fung-Yun Lei also became his investment in the million education chairman, when Wan Xue had accepted Lenovo and Sequoia investment.

"In fact, I went in as chairman of the main reason, because the company's first two years of development is very fast, 2007 turnover of 40 million, 2008 close to 100 million, management is a bit behind, in this case, Lenovo, Sequoia persuaded me to pass." "Coupled with Feng Yun-Ray himself on the field of education is also very interested, angel investors became the chairman of the board, every week he will go to million school meetings."

"I am mainly involved in educating companies, including the United States and the new curriculum, I am involved in a relatively more, because I am planning to continue to develop in this area." "In the United States and the new curriculum standard, Fung Yun Lei are directors." Meet regularly each month to provide strategic ideas and day-to-day operational advice.

Understanding the industry through investment

Feng Yun-An angel investment, has been five years. At the beginning of 2007, Feng worry, who had been founded for 10 years, became an angel investor.

"In fact, the main reason I left was to find some stimulation, because the advantage of being an angel is that you can contact different industries, know different people, this is quite interesting." Feng Yun said, from 1998 onwards to 2007 left, he has been in worry for ten years, feel lack of passion.

"I gave myself the direction is to become an angel investor, I hope through my experience to help some entrepreneurial team, less detours, as soon as possible to succeed." ”

At that time, Fung-Yun Ray in the immigration, almost one months in Singapore, one months in Beijing, just suitable for angel investors.

After the end of the migration, Phoenix permit Ray basically long-term stay in China, after a long time he found himself still a busy person. Especially before and after Singapore immigrants, he found that the so-called enjoyment of life is really a boring thing.

"For example, I was in Singapore Idle, bought a yacht, basically about one to two times a year, is idle there, the light of the boat is about 500,000 a year." You may have money to do something to enjoy life, but that's not the main thing. On the one hand, we should enjoy life as much as possible in a limited time. Help more enterprises in China to achieve greater development. ”

Do Angel investment The first project million learning, Fung-yun Lei has not officially left worry, but in fact, the company has begun to prepare the top.

Through the introduction of friends, Feng Yun-Rui know million learning education, talk about half an hour to decide to invest.

"At that time attracted me a little bit very simple, grind has beaten into a piece of the Red Sea, everyone in the price, but at that time Rui proposed a more value-added services products." This product is very expensive, but I think from the design concept is feasible, at that time the price is 6980 yuan, has now risen to 15,000, the demand is still very strong. I am because of his innovation in the product concept, plus I think this person is full of passion, at the same time there are many unique ideas on educational products. "In January 2011, DCM invested about 20 million dollars in Wan Xue, and it was decided half an hour," he said.

"Why am I very optimistic about the education industry in China?" There are several reasons, first, that the economy has developed, people are more and more rich, parents willing to invest in education; second, now are only child, who do not want their children in education lag behind, parents at all costs; third, is also a very important, the Internet to face is the world's competition, but in the field of education, Competitive pressure is not that big. ”

Through investment million learning, Feng Yun Lei deepened the understanding of the education industry. In the field of education, Fung-Yun Lei also voted for the United States English, a major in the second-tier cities to do English training company, operating income has exceeded 200 million. He also voted for a new class of Shanghai company, mainly do the online exam and college entrance examination counseling.

"Online training must be the direction of the future, including what learning and thinking, learning and thinking you see them on the Internet teaching this piece also attaches great importance." ”

At the end of 2007, a friend to open a restaurant, Fung-Yun Lei out of personal interest, investment a little, is now the Indus restaurant.

Through this project, Fung-Yun's operation of the entire catering industry, with a more in-depth understanding, but also familiar with the industry, he found that the catering industry inside, only fast food can be truly large-scale development. Understand the catering, Fung Yun-Lei investment in Taiwan restaurant chain Swallow Small dill, October 2011, Swallow cloud small dill carried out a round of financing.

"The Investment swallow cloud small dill is because I to the catering industry also understood, knows probably which kind of dining pattern is can the large-scale development." ”

Phoenix Yun Lei Angel Investment, the amount from hundreds of thousands of to millions of dollars, early in his investment industry compare miscellaneous, he invested in a business to do pet food magic friend, probably now a year turnover is almost 300 million. Also voted Lumiere, a theater investment management company, the main development of relatively affluent second-tier urban hospital line.

"Because I think with the growth of Chinese consumption and the gradual promotion of cultural life, more and more people will watch movies." ”

He is very interested in Chinese education and training, future investment may tilt to the industry, he is now planning to set up a special fund to invest in China's education industry.

The way I learned from Bane.

"A lot of projects, we did no due diligence, we probably did it, and frankly, as early as the incubator, it was nothing to investigate, because there was nothing." Feng Yun said, he invested many projects, are introduced by friends.

As for the investment style, Feng Yun said, he was his own at Bain Consulting company boss Shanghui Impact is relatively large. Before the founder of worry, Feng-yun-Lei as Bain consulting company in China's first local staff, you can directly with the Big Boss Shanghui dialogue.

1998, Phoenix permit Ray ready to start worry, in fact, is very tangled. At that time he faced two opportunities in Bernben, one to go abroad to study an MBA and one to start a business. Bain's boss, Shanghui, supported his venture and became his angel investor. 1999 worry made a round of financing, this time Shanghui left Bain, joined worry as CEO.

"I learned a lot of things in him, in doing things in life, have given me a lot of help." Feng Yun said.

Phoenix allow Ray Remember, Shanghui told him to do things not only want to make money, but also think to the country and society is not to create value, this sentence makes him very impressed.

"At that time in 1994, 1995, I do not understand, also not too letter, I want to do business is not to make money, talk about what national and social contributions?" Is he bluffing? But he said repeatedly, including in making some decisions, really considering these factors, I found that he is true to believe this sentence. Feng Yun said, then he slowly pondering, think it is so.

"You want to do a career, the premise is to the country or society is really valuable and contribute, if not, you this thing is not done, this is my later understanding." For example worry, now turnover should be 1.3 billion, how many enterprises he helped solve the recruitment problem? How many people did you get to work for? This is his value and contribution to society. This has an impact on my outlook on life. ”

Including Shanghui a set of evaluation of the enterprise model, Fung-Yun Ray also feel benefited.

Just go to Bane, Phoenix permit Ray found, Bain each project team with Shanghui report, he asked questions can hit the point.

"Let's say I'm going to report to Shanghui as this project team of beer, when he was finished, he said," your next priority should be here, do you have an analysis of the problem, we all feel enlightened, and then to the next project, he is also, he said this focus should be here, this data is problematic, You have a good analysis. I admired him in particular, how he was like a fairy. ”

Later, through contact with Shanghui, Fung permit Ray found, in fact, because he summed up a few views and ideas to see the problem, along these sets of patterns, see any enterprise can.

"We are very stressed in the fact that the key is two points, a differentiation of the advantages of the project in the end what is the advantage of differentiation, the second is added value, you give users what kind of value-added, these two points is the core of the key point." "These two points are also an important criterion for Feng-yun-Lei's consideration of the project.