Strong national mainstream capital helps Chinese hero culture

--Ping An bank grants 1 billion yuan to support "heroic children"-hero culture full value chain engineering China's emergence as the world's second largest economy is bound to be accompanied by the revival of Chinese culture, the opening ceremony of the 2008 Beijing Olympic Games officially opened the prelude to the great rejuvenation of Chinese culture. The heroic culture is one of the core culture of Chinese culture, the heroic culture is a nation, a nation to its hero common historical identity, value identity, emotional identity, is to nurture the hero, inspire heroism and patriotism, cohesion of national feelings and national will indispensable national historical and cultural soil and endogenous strength. In the revival of Chinese culture, how to effectively excavate, refine, sublimate and carry forward the heroic culture is imperative. However, for a long time, the mainstream culture of our country has been marginalized and demonized. One major reason is the lack of awareness of investment institutions and investors. Coupled with anti-China forces, anti-Chinese media misleading deconstruction of heroic figures, so that the mainstream culture, the main theme of the work is not the market cap, financial institutions to mainstream cultural industry projects, insufficient attention to nurture, leading to such works to make various compromises, mainstream culture is diluted, As the soul of culture, the heroic culture is neglected. Many experts worry that, over the years, not only for the mainstream culture, the Chinese nation's cultural security, will bring harm. Thankfully, this pattern is breaking. July 9, in the National Political Consultative Conference Hall Golden Hall, China Ping An bank and the "Heroic Children Project" Implementation of the operation of the West Cypress hero Son company held a signing ceremony, and announced a letter of 1 billion yuan to support the development of the project. The reason why Ping an bank is so generous to support the "heroic Children's project" is mainly to fancy the theme and industrialization potential of the project. One of the project sponsors, China Banner Cultural Industry Group Chairman of the board, West Cypress hero Sons and Daughters (ping) Cultural Industry Investment Co., Ltd. Chairman Jianguo said: "Heroic children project" from the main theme set this is a representative of the national image, national image of social engineering. At the same time, this is a systematic, industrialization as the implementation path of the industrialization project. It is to carry forward the revolutionary heroic culture as the appointed, to the visual arts as the Guide, the West Cypress slope for the industrial base, "Heroes and Sons" to promote the brand, to promote the formation of a clear theme, embodies multiple values, a variety of industrial forms link interactive Cultural communication system and cultural industry system, including the "Heroic children" visual arts communication System, " Heroes and children "brand licensing development system, Hero Culture theme tourism development system, heroic cultural resources integration and promotion of the network system of four major systems, they are relatively independent, each can form a huge economic benefits, but also linked to each other to promote the promotion of the" four-in-one industry pattern. Another major promoter of the hero and son Project, the Secretary of the party committee of the Western Cypress Slope administration and the secretary of the Li Xuyang of the Chinese Communist Party of China have pointed out that the heroic culture and the Western Cypress slope are the best organic combination, with "the heroic cultural base of the West Cypress" as the origin of radiation, and the promotion of heroic culture to the whole country It is a real systematic industrialization of the implementation of the path to breakThe eternal problem of the national mainstream culture propagating and spreading, it is a landmark practical significance. Zhang Jinshun, Vice president and President of Beijing branch of the signed Ping An bank, said, "heroic children-heroic culture full value chain industrial chain expansion Project" can not only achieve good social benefits, but also lurk the enormous economic benefits of sustainable development. Zhang Jinshun said: "Ping ' an bank has always wanted to make a difference in the cultural industry, hoping to provide financial support for some quality cultural industry projects." We examined a number of projects, and finally found the "Heroic Children project", it let us immediately before the bright, completely attracted by it. "An excellent project can have a reputation for a lot of noise, often benefiting from the early investors ' unique and vigorous." The party's 18 report proposed that "cultural industry should become a pillar industry of national economy", the cultural industry is an important strategy for economic transformation, plus the cultural break in China for hundreds of hundred years, the masses in the material affluence, the demand for culture, especially the traditional culture to make up for the demand, built a huge development space and "cultural dividend ”。 Ping An bank has such strength and eye. See "Heroic Children project" unique charm and potential, so that China Ping ' an unprecedented 1 billion yuan to make the decision, this kind of generous, in today's cultural industry is rare. With the great strides of Ping An bank, it will be a good demonstration and driving effect in the financial circles. We often say that financial innovation, Ping An bank, has done a very great exploration.