Su Ning wants to have a relationship with the beauty map through capital means?

Su Ning, the veteran enterprise's latest trend is very worth pondering.

Suning easy to buy official micro-blog announced: "Big stars are love to use the United States figure mobile phone 2 strong attack, Suning and the United States figure powerful together-the United States figure mobile Phone 2 suning national 900 stores and Suning easy to buy exclusive first!"

It is nothing new to start a joint smartphone business with Huawei, which is the first of its kind in the United East and Beijing, and ZTE and the first-ever new-day cats. But in addition to the significance of the channels, suning and the United States, it seems that two companies go too deep.

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As the focus of the strategic cooperation of the US-Nanjing Suning, the company will set up 900 home-American mobile experience shops in Suning stores in 60 cities around the country. US-Chart Mobile 2 In addition to the U.S. official website and the United States, the cat flagship store sales, will develop strategic cooperation with Suning, Suning will use their own offline advantages, enrich the United States figure mobile Phone 2 of the offline channel, so that users can more easily experience the United States figure mobile Phone 2 of the ultimate self-portrait effect to improve the user experience. And according to Suning Communications related responsible person introduced, the star is concerned about the beauty of the picture mobile phone 2 is also suning "mobile phone family" one of the main members, Su Ning will rely on its own O2O dual-line advantage, will be offline display, experience and online sharing, interactive full integration, the rapid completion of the U.S. map mobile phone 2 of the national Landing, and set the entire network of resources to assist the United States figure mobile phone 2 to promote online.

Look at these words, 900 line shop, mobile phone family, focus on the entire network of resources, this is not like the usual channels of cooperation, but more like a marriage.

Su Ning so hard, what is the picture?

Can imagine the reason is suning can use and the company's cooperation to carry out a O2O pressure test, although Suning has already started the O2O strategy, the Thunder is big, but rain under how violent, the industry also waits for suning to hand over the transcript. Suning earnings came out, the profit slipped, outside the voice questioned Suning O2O strategy.

The significance of cooperation with the United States is that suning O2O a major practice. Previously, no smartphone had been able to open 900 mobile experience shops as quickly as the US, and the mobile experience store would be the best test-line and online service capability for Suning. The test of Suning's marketing, services, logistics and other O2O set of links.

To some extent, the US figure mobile phone 2 sold how many, is equal to Su ning O2O dozen of points.

US-map mobile phone 2 Accurate positioning user groups, in many of the domestic smartphone manufacturers, is a handful of the main feature of the mobile phone brand, this time there is no choice and the days of the cat or the Beijing-East start also attracted the attention of the industry, so the depth of cooperation will inevitably let people born guess, Su Ning so force the United States is there any other

Does Su Ning have a relationship with the beauty map through capital means?

This kind of speculation is not unfounded, after Suning bought PPLive once let the outside world, also saw the determination of Suning Internet transformation. At that time, Suning's acquisition was interpreted as the key step of Suning's comprehensive internet and accelerated transformation, which is the digital content product and the drainage entrance of Suning.

But looking at the current layout of Suning, the mobile end of a few big moves, the US figure mobile phone 2 and behind the U.S. Mito are potential excellent mobile internet assets, Suning will via the U.S. map, enhance the mobile Internet layout?

How strong is the beauty Mito on the mobile end?

According to public information, the United States Mito is China's most popular image processing software, from the earliest PC version to the latest mobile version, the United States Mito has covered 8 platforms, in Windows (PC), Apple iOS and Google Android three platforms market share of the same products first. As of March 2014, the number of U.S. Mito users has more than 490 million, of which the number of mobile users more than 300 million, the number of active users more than 20 million.

With the US Mito as the origin, the company has extended its products from the PC side to the mobile end, from software to hardware and cloud. At present, the company has the United States Mito, the United States to look at the picture, beauty camera, the United States map stickers, such as the United States and GIF gifs well-known Internet products.

As of March 2014, the company's users have exceeded 730 million, mobile end users more than 370 million, day processing more than 500 million pictures, the company has become the world's most important mobile internet image portal. In October 2013, according to research data published by the third-party mobile application data company App Annie, the company ranked 9th in the world's top 10 app developers by download, and became one of only three Chinese companies on the list. The same data from App Annie shows that in the "2013 Chinese market for non-game app developer Rankings" by user downloads in Apple iOS and Google Android's two mobile platforms, the US company ranked 4th in the Chinese market and the top three were the bat.

The US map has gradually grown into a platform-level mobile internet company.

In the mobile end of the layout, suning obviously pace much slower, Baidu is through the acquisition of 91来 to make up time window, suning imitation Baidu Investment in the leading mobile internet companies is a shortcut. So Su Ning and the beauty of the map will have a chemical reaction?

In addition to helping Su Ning expand its influence in the Internet and mobile Internet, drainage, the current can be seen, the United States and its products gathered a large amount of female consumer groups, and the United States has not yet become a figure, and the female group of the electric quotient of the United States has been valued as high as 3 billion U.S. dollars, the future of Suning to the United States to provide electrical services, And the United States and the map of the online mall can be quickly landed cooperation, but also a huge amount of the stock market can be tapped.

In short, suning in mobile internet needs port, and the United States map is a super port, can be grafted Su Ning's various imagination.