Su Ninghong Child Test Water physical store, not to sell products as a selling point

To the advantages of home appliances to do a comprehensive platform for Suning easy to buy, in the acquisition of red children more than a year later, the red Child's offline stores will be 28th this month, in Chaoyang Expo Super Store settled. Later will be in Wuxi, and combined with Suning Plaza and Super Store two lines of the mode of business expansion.

　It is understood that the red child entity stores occupy more than 2000 square meters, the brand of 500 species, sku out of the sample up to 20,000, to achieve the lowest price in the industry. and red Child entity store will not sell products as the center of gravity, but to provide one-stop service, including mother and child consultants, to provide consumers with childcare, for pregnant women to prepare yoga, post-natal recovery, baby bath hair and other services. Chaoyang Road Super Shop, Princess Grave is about to open this month, and last year Lenovo Bridge Super store opened 10 days sales amounted to 200 million yuan.

The mother and child is an important category of suning development platform, maternal and infant products online with price advantage, the choice of product range than offline stores more rich. The Red Child entity store will be the window of the product display in the open platform. This April, Suning completed the background of the integration of resources and system switching, including logistics, management, capital operation, etc. are integrated into the Suningyun business platform.

Suning easy to purchase, said that the line below the same price can solve the price of consumer concerns, and let consumers have a direct experience. And the expansion of the line store channel is also the future of Suning will be red children to build the mother and infant industry leading vertical retail brand strategy.

How to ensure that the red child line under the integration, Suning easy to buy, in addition to the embodiment of the price, members of the Open. Consumers through the store-planned computer terminal area, customers can contact the online Mall at the same time more than 100,000 kinds of goods, to achieve the line under the two-way drainage, the store can be seen everywhere in the two-dimensional code, but also allows consumers to get through the line under the online free under the single, at the same time, the consumer online shopping mall, Red child entity shop can