Successful websites need to have a clear goal

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Since 2002 to contact the Web site to now, there are 7 years, this 7-year, a total of 5 sites, including a blog, 2 shopping malls, as well as 2 forums, here in order to give you the next step along the way to the journey.

2002, was still in school sophomore, one day the head teacher called the past, said there is a network of companies to promote their products, can be independent construction site, free, class teacher hope we can build a Web site as a communication tool on the network, as a monitor of course I am incumbent on the next task, At that time the domain name has been remembered, in the next six months, I have been doing this site, in fact, according to the current understanding is a blog, the class has any major activities in the above written out, very simple a program, and then because there is no renewal, In addition to the students are not accustomed to visit the site every day to see so finally disappeared. (or standing in the corridor to roar a sound convenient embarrassed ~).

In the later is a 2005 university graduation, when I was doing technology, although the work is more tired, but empty time is also idle egg pain ah, because the girlfriend is to do costume design, so simply did a clothing forum, Originally used is opes.cn this domain name, hehe, to now still remember to know a lot of friends who do the website at that time, for example, in full Bloom Forum, big Yiwu website and so on, at that time everybody is cavity blood, the sea empty Sky chat after the website development trend, afterward because wants to go back to open the factory with the girlfriend, finally put the website to delay, until one day the server merchant's telephone I only then remembers, went Network Supervision Bureau to solve the problem of the site, the site also died, alas, think of a pity, at that time because there is no tube, was a lot of people published a yellow article, because the site is still relatively large reputation, so it was strongly handled by the network, the domain name expired, did not renew, now this domain name has been registered by the global Resources Network passed, ( At that time this forum already had the profit model that ADMIN5 now.

Then to 07 years, because of the network of the undead complex, I began to do the site, then did a shopping site, a forum, the domain name does not say, did about 3 months, basically 2 of the daily IP has stabilized at around 2000, And the shopping site can also bring me more than 6,000 dollars a month of sales profits, at that time is selling women's shoes and jewelry, is used now we have been familiar with the consignment model, advertising to now on the network can also see, oh, said here, in fact, a little complacent, there were 3 people would like to do E-commerce, but do not know how to do , let me teach them that the last 3 people, 2 have already opened the company in 08 years, one in Yangzhou, one in Wenzhou, the end of 07 because and girlfriend broke up, do nothing, and finally put this 2 sites also discarded, now think of it was silly very naïve, alas ~ a sigh ...

In the next 09 years of January, e-commerce has been in the domestic development of the abnormal hot, where customers finished products, Massamasso, Davidnie and so on light clothing companies springing up, as an old net worm, of course, the heart will itch, so and friends, a total, registered a company, Continue the course of electronic commerce, is later Hangzhou long Love Network Technology Co., Ltd., http://www.992online.com.

Well, that's all.

In fact, to do the site and any other projects, the planning phase is the key stage of success. Without thinking, no plan to advance, just put the text and pictures on the internet, and then go to busy other things, this does not come out of the site, just Web pages, a site is the need for human soul.

When we plan to build a website, the first thing to do is calm, serious thinking and planning. You know, the site is built to achieve a goal, which requires effective market research. In order to do this, you must select the content of the information, determine the information filter.

The first is the first question: what is the purpose and driving force for us to build websites and launch online marketing? Relatively speaking, this is a good answer, for example, we want to increase the visibility of products/services, we want to occupy the new market, we want to further improve the relationship with customers, we want to provide a purchase of our company products More flexible and convenient way of service.

Different websites have different pursuits and goals on the Internet, and they will reap the same rewards. Enterprises and individuals can not simply set up the site as a goal, the enterprise is to profit as the goal of economic organizations, individuals to build the site is also to obtain income and return. Therefore, we should first consider the enterprise and individual long-term survival, development and profitability of the problem.

When we consider setting up a website, we should first have a sober thinking and deep familiarity with the following basic strategic issues:

1. What is the purpose and motivation of our website and internet marketing?

2. Is this purpose suitable for online marketing?

3. Is this the right time to enter?

4. How does the relationship with the traditional marketing business work?

5. Analysis of objectives;

6. The opportunity to enter the choice.

After determining the purpose of the site's application and the target market, we can begin to formulate a specific implementation strategy. One of the pitfalls of designing a Web site is to look at things with your own eyes. Instead of standing in the consumer and market perspective to design and plan the site. We should try our best to understand the interactive media and various possible uses of the Internet, and not to restrict ourselves by narrow eyes. In order to achieve the goal, we need to do a careful measurement. In general, the establishment of a Web site can be divided into 10 stages, each phase of the reading has different goals and requirements.

1. Planning Phase

2. Initial construction phase

3. Connection phase

4. Interactive phase

5. Database phase

6. External Stage

7. Commercial Phase

8. Application phase

9. Capital Operation phase

10. Update phase

This is the 10 stages of site construction, the higher the stage, the more measures to be implemented, at the same time, the more revenue from the site. Web site building from simple to start, and then gradually increase the function, this is a relatively good practice. This, on the one hand, less upfront, on the other hand can have more time to consider all aspects of site construction, reduce the possibility of making mistakes.

The site is mainly to consider the initial 10 points, but as the saying goes, do not puny, planning is a plan, but not unrealistic, to pay more attention to the environment of this industry what new dynamic, with the Times is the development of the hard truth.

Guanzhong Bishop Hou

2009.09.07