Summary of microblogging operations

Two months, 60 days, 50 micro blogs, about microblogging operations. is not what the big sermon, also is not what profession path, just jot down oneself to think, does not represent any organization or the organization, reader randomly to pat the brick. 50, look slowly.

What is interaction? Micro-bonnet reply and micro-blog keyword search reply, such as interpretation is called interaction and so on, think this is called customer service more appropriate, chat is not a strict sense of interaction. To think about it, interaction is the process of mobilizing the user's emotions and creating them together.

1, the purpose of the operation is the dissemination of information, the ultimate goal is to arrive accurately, the middle assume an important role is the tipping point, cliché, not fresh. Say accurate arrive, accurate arrive first want to clear oneself want to arrive object, determine the tipping point that enters the circle layer. Find grassroots account forwarding is not accurate, up to a large range of coverage. Now the precision of the people do not have the ability to leave the technology, so we change the idea, money spent on the place.

2, everyone has tangled operation mode and ideas, scratching the head to think three days, ask each road immortal also did not get what conclusion. Lost in confusion, feel the micro-bo is not, the activity declined, then a case of others smoked to their own face, Teng. At the beginning of the run to go to where is also biased, think about what is your own to find out, which micro Bo is who do really and you do not have a dime relationship, man also special love gossip.

3, write a daily microblog content is not easy, sorting out what to say, try to use what tone, how to implant keywords, through the tone and word changes to the network language direction, and then with a picture of the graphic text, finally able to sort out a look interesting, read the flavor of the microblog. This thing is really not easy, one hours to fix one is fine. A repetitive tweet has feelings, really.

4, the industry at the beginning of someone said Blue v Micro Bo to match the map, with the map became the unwritten guidelines. How does it fit? picture source, can't afford Baidu and can't afford the canopy even; picture size these basic elements are bound to comply with, 440*x, different aspects of the content has a source of material, it is likely to be outside the wall, search the map will be, search to the appropriate not simple, the best way is to keep changing the key words, such as teacher du-cheat-liar.

5, the word interaction in the major forum salon was shouted loudly, return to the word itself, what is interaction? Micro-bonnet reply and micro-blog keyword search reply, such as interpretation is called interaction and so on, think this is called customer service more appropriate, chat is not a strict sense of interaction. Think carefully, interaction is the first to mobilize the user's emotions and then together with him to create the process. XX Interactive company wants to convey is also the meaning of creative interaction, not customer service.

6, an official micro from its basic attributes have a corresponding number of circles, industry circle layer, the target user circle layer, industry opinion Leader Circle layer. From the extended attribute to see the brand potential user circle layer, brand communication user circle layer, case PR circle layer. such as attention to the Mini is not only a mini, there are a large number of very like the Mini, attention to the large number of waves is rushing to sister Lang, but not all detergent. The so-called fan layering.

7, successful occasion festivals and hot brand information dissemination may play a multiplier effect, but not so simple. A festival or hotspot contains the elements of the key words on those, an official micro-core keywords also on those several, the two may have intersection, the intersection is part of the creative implantation point, of course, eventually can detonate still have to return to the normal operation of how, our creative reasons for not exploding is probably so.

8, this industry is a bitter forced to live, the surface of a lot of bright, open mouth shut up socialization also have to be honest to write content, but more people are not even the surface of the shiny. A case to save an industry, a case also destroyed an industry, vigorous distortion, faint precious, with the Halo walk the most tired. The most fire is the new angle of ordinary life found, but we are running to do the marketing, 2b.

9, in the early evening or chicken soup and jokes to divide the content of a little meaning. The key to product communication is to understand the brand story and guarantee the continuity of each column content, and to divide the content by the fans, the aim is to separate the fans from the content and ensure the coverage and detonation of the multiple rings. But the real situation is to do more than 10 columns, the content is chicken soup jokes and product introduction, no use, divided to do hair?

10, in want to start as a tool for the technician for what purpose to do such a thing, in addition to some analysis tools have the necessary, those so-called bulk attention, batch letters, batch management tool is not really the way to operate? is a qualified microblogging operation a person who has mastered this tool? I think not, perhaps it should be a practical work with words or pictures of people playing with feelings.

Each client asks for a Twitter content column that looks neat and clear. From the operational point of view of each content column is the decomposition of users, to ensure that they like to ensure that they need, so the columns between the partition is particularly important.

11, from the bi-wave wash the jokes began to be a variety of marketing agencies to stare at, began a variety of so-called implanted creations. Do not oppose advertising to collect money, these people for this platform selfless contribution to a lot of things, but resolutely opposed to brush out the KPI doubled the price, according to this will repeat the same grassroots marketing account mistakes. So keep an eye on it and hold on to it. Promote data, marketing agencies and brand Weibo data exposure. That's a thing.

12, the officer micro behind is what kind of person this official micro is what kind of feeling, the time is long more is so. In many cases, even if you do not work hard to do that kind of ideal effect, these are normal. There should be an adaptation between small knitting and corporate microblogs. This does not mean that do not good, more to consider their own tone. The good writing is not necessarily suitable for enterprise micro-blog, a truth, don't be yourself.

13. What is necessary for the enterprise Weibo? Quality products, personalized service, entertainment spirit. It is futile to have no quality product, and it is better to waste time than to do it first. The so-called personalized service is the most easily disseminated information in social networks, the seabed fishing thousand paper cranes so far widely circulated. Entertainment Spirit is not funny, but humorous tone and wisdom of the self-deprecating. Envy, it is better to retreat and networking.

14, every operation in the heart have a wish, customers indefinite number of micro-blog KPI, every day to create a few good content is over, this situation is not not can be achieved, if you do use high-quality content to conquer them. And look back at what you wrote? All the good relations between the two parties are based on the quality of service of party B, otherwise they are all nonsense. You can not do that, good work.

15, each customer request microblogging content column, looks neat, clear. From the operational point of view of each content column is the decomposition of users, to ensure that they like to ensure that they need, so the columns between the partition is particularly important. Look at the current majority of micro-blog column settings, more than 10 20, for each enterprise micro-blog, x time, x fun to share, this thing meaningful? It's hard to make a good point.

16, the Division of the column should be based on the concept of enterprise extension and understanding of the user hierarchy, do a mobile phone micro-blog to do a cell phone interest chart column, Huawei can use, millet can be used, mobile phones can also be used. The so-called extension is selling condoms do not say Aardvark said Noble love, the so-called user hierarchy is your users in addition to like what you still like, and his hobby in micro Bo on the circle, good special Mody abstract.

17, the reorganization of the tool on the post, led to the various cafes on the brand marketing, CRM system, such as the discussion, think that this good thing, to a start. But really want to say two, open mouth is brand, marketing can squeak two sound, look at the untimely, everyone Foundation has not learned, a micro-blog has not been written, a suitable picture can not find a pull marketing God horse meaningful? The hands of the always say but mouth, work went.

18, pay attention to their own micro-operation companies more and more, the idea of a good operation of the home in this position, but still did not escape the content of the poor situation, here to touch a little bit of a day, write a via pretending to be original, forwarding individual micro bo like to be taken out of the heart. Operations mixed in this is the case, a little thought. This so-called operation is nothing more than someone to borrow your hand to work, deserved the wages.

19, so far did not find a general idea of the activity. The idea of activities is better, the rules to be simple, prizes to be good, these few sentences meaningless. If only from the micro-Bo start the simplest rules on the forwarding, attention and AI friends are attached. Today's good ideas are based on another kind of game rule to do activities. What to send is indifferent, the key is personalized, customization. Activities should be feedback, but become a circle powder means, quite run away.

20, every official micro-operation should have a channel table, content channels, not copy content channels, but to obtain the channel to write the text inspiration; interactive channels, including major opinion leaders, industry opinion leaders, circle of opinion leaders, promotion channels, from the red account to the hand, from the media account to the opinion leader; tool channels, tools many , the use of those on the few, with skilled use of refined can. The process of accumulation, try.

Personification is talking like a person, chatting with a friend you don't talk to him about how good your product is, but what it will do when you use it. You will not find a word every day to greet him, a hi baby than you find all the chicken soup, return to the most natural state, make friends, not add blue v problem, is not a name of the problem.

21, if your product users are not in micro-blog or micro-letter, is not necessary in these platform layout? If not, would Ferrari open Weibo to serve those people? If necessary, who should be found? are online target audiences and product target users the same concept? If the answers to these two questions are clear, is it necessary for heavy industries such as machine tools to open microblogs and micro-letters? Tell me your answer, thank you.

22, new to start a microblog must understand things: prior to the operation of the analysis report (content, user activity, active time, user-generated content, etc.), the micro-BO is the brand micro-blog or product microblogging, industry and competition products operating conditions, online target users in the circle layer, industry opinion leaders who have, On the line to the micro-blog awareness, extension properties can expand the topic, understand these again.

23, the so-called one brand or product official microblogging, in fact, he is a little man. The little man wants to find his potential friends in different circles on this platform, and then communicate with them in the way they like, and ultimately what we need is not indoctrination, but contact, as a dating platform, not a friend to advertise, not reliable. More than 40-year-old customers do not play micro-blog This morning said a passage, although the words are very rough, I think so.

24, micro-BO search results show a bit of law, such as the system crawl time of about half a day to the date, such as whether the results of the display depends on the content of the homogeneity and account weight, such as the content of the same crawl probability of about one-tenth. Sometimes there are many unexplained situations, such as a page showing 50 pages of results, the pages you can look at; Don't be too tangled up, the rules are only Sina understand.

25, in fact, many people have countless times from countless angles to explain how Weibo should operate, such as the content of the king, Interaction for the king and so on. Do a long time will find that you do no one to see, or really no one likes to see. If you calm down and ask ourselves, is there any need to do Weibo? What does Weibo mean to the enterprise? Think for a long time, think that appear in the Times and places on the show can be, No.

26. Personification is talking like a person, chatting with a friend you will not talk to him about how good the product is, and will say when you use it will produce what effect. You will not find a word every day to greet him, a hi baby than you find all the chicken soup, return to the most natural state, make friends, not add blue v problem, is not a name of the problem. This is the foundation, do not do these don't pull bastard.

27, this industry development two or three years, the customer transformation is very fast, perhaps one day you will discover once you very much worship, he also very good coax person's customer suddenly ran to your hand, ran the data, does the test, completely does not believe own eye. The reason this industry cannot see hope is here. I can't believe that a very powerful person made a 100,000-fan account read only 1000. It's not scientific. Oh, the truth.

28, the case is a micro-bo after the emergence of slowly called rotten words, mouth is done what, once how good, how nice effect, but also take the mouse that keyboard, I think there is a title is good, but rely on these food is always soft rice. In fact, the most persuasive is not what has been done to perfect cases, but what they are doing now, how to do, even if not perfect. Open your mouth and lose forever.

29, actually microblogging content really need how many original? Not。 More or through a paragraph has been copy processing, modification, into the official micro-feeling can be. At the end of the question is finding the right content. For large brands, wall walls have a large amount of material resources, and for domestic brands, more or more through the existing content material changes, so the content into a search and modify the content of the process. Find a shortcut.

30, the eldest brother said that the definition of a person's ability to the standard has two, professional skills and pressure, anti-blow ability, five-point compressive capacity of the person to do six-point pressure, eight-point pressure-resistant people to do six points of stress is not valued. The so-called resistance is nothing more than to insist on doing small things, repeatedly do one thing, a micro-blog changed five times, a plan to change 10 times but still calm, tripping their own on these, no big event, mutual encouragement.

The purpose of social networks is to establish social relationships with consumers, rather than to be in the brand's perspective to do the interaction of the same force, the truth is understood, the real do not. Because we can never break away from the concept of brand, product, even if the idea is beautiful then how?

31, all the progress must constantly try to wrong, the process is suffering, this is not terrible, do not lose their own initiative, independent thinking ability is always fundamental. More and more found that insist on repeatedly doing a small thing is how boring, but afterwards feel so that people flower ripples. We are all a group of children who write micro-blogging, in other people's view such a simple thing does not do much, why? I think if people are people, they shouldn't be machines.

32, the use of micro-Bo brand needs to meet the following conditions: own brands, the industry's top five, and other brands exist differentiation, business owners understand and want to do, you know and will do, integral; Use micro Bo do products to meet the following conditions: Product quality clearance, product target crowd for many young people, Product itself has a network of creative communication points, small and beautiful best. Well, we're mostly talking about it right now, okay?

33, social network is the pursuit of the original intention is to establish social relations with consumers, rather than standing in the brand's perspective to do with the force of the interaction, this truth is understood, really do not. Because we can never break away from the concept of brand, product, even if the idea is beautiful then how? A micro-blog selling old chickens, do not understand the idea, do not know what is socialization, may sell out one months, 50 hens, why?

34, there was a very simple way to let us directly to the end, but we like to pull the egg big, the road detours after doing. We all know to make micro bo do like people, but everyone does is to do the micro Bo like a brand, since the addition of V that moment, the road to install force began. But it's really not a question of V, it's a human problem. Frankly speaking, we know too much, just stupid, not a fool.

35, micro-blog on the pursuit of small and Meimei is not just products, there are services. We all know, but we know what to do. From the moment the KPI was taken, it novices. Let's just go with the crowd. What was the first and most original feeling of making friends? Will you get to know me first, or should I get to know you? You're going to come up here and tell people how awesome you are? Let's go and see. @ Three years old hen

36, because the customer demand is different, so the service type is absolutely inconsistent, if any problem with daily operation to solve unavoidably appear thin. Weibo for several years, produced a lot of data and products and brand-related issues, these problems can not solve the operation. When we this group of people into a daily to add fans, high forwarding of the circle inside, the boss sold out is also related to the content of things, even if the bill is not meaningful.

37, and food head said, each micro Bo like a radio station, have their own specific channels and audiences, today night can't grasp the elderly, sunset Red also can not scratch young people. Do not be afraid of fans, do not be afraid of forwarding low, we have to do is consistently issued their own voice, you do if the right, the left will always stay, should not leave the absolute. Look at the ability to see, the rest is the method, and the will to encourage.

38, each to do a good job of micro Bo can not be separated from the company's unconditional support for the operation, from the ability to trust resources to support, but also can not be separated from the operation of the micro-blog at all times at ease, with enthusiasm to affect every colleague. To reiterate, microblogging operations too much or too early and brand pull to a piece of the death is not far away. If you are the boss, please give him more freedom, if you operate, please take a lot of enthusiasm. Create a total win.

39, Party B if you want to play a business micro Bo is absolutely not all of their own business, so for party a position is particularly important, is not involved in all assessment, is not all supervision. Party B has a professional knowledge, the lack of a profound understanding of the enterprise, only the two sides play only plays. Or the money to the business. Party A must have the courage to delegate, party B should have moral integrity. In fact, most of the time is still doing the word.

40, the plan is the idea present, especially in the execution case. The purpose of the programme is three, smoothing their own ideas, inform customers, action program, with these three purposes to do, not. Want to write good implementation of the premise has three, done, implementation of clear thinking, will express, indispensable. The other is basic Kung fu, see more, think more, practise more. Do it yourself must represent your level, or good, or die. (￣^￣)

The essence of social networking is social, in the form of listening and speaking, listening to real voices and saying interesting things. So-called fun can be called creativity. The personification image many people understand, finally makes not many, why? Channel does not sound, itself too concerned about an image too much influence reputation of the problem is doomed to shape unsuccessful, the so-called creative also white blind. It's better to be yourself than to be forgotten.

41, the 0 tolerance of low-level errors is the bottom line we should always adhere to, today, tomorrow, and the future. Because our professionalism to this as the foundation, layers of Ascension, the foundation is not playing well, the floor of the height is crooked. What is a low-level error? The use of micro-blog symbols used incorrectly, all kinds of typos, punctuation, do not guarantee success, do not have absolute failure. Committed not to admit mistakes, consciously hit the face.

42, why does this industry not see the future? Because can refer to a lot of points, put down the body to do too little, looks very professional, a poke on the virtual. Because the hand does not do those things that grind out of the cocoon, take up should shiver but hard to fill professional. Objective understanding of how important they are, no future people are not earning less now, but do not dare to face their own soft rib people. The more soft others poke, do not change the stamp, stabbed to death.

43, a certain Internet industry gossip media explosion information to cancel the message push function, this thing sounds like material, a careful thought is unlikely. The industry model with information push has already basically formed, although Zhang Boss does not like this pattern, but the mainstream cannot move with own will. Of course I am quite in favor of cancellation, the understanding of micro-letter is worth pushing down, the micro-letter of the mold, micro-bo play the hell. Tencent put another smoke bomb?

44, do the operation of the reason is because of their own to do things are never the way they initially think but to pay for the effect is not good, do not understand the command relatively professional is always the theme of the industry, from the beginning of passion for the fans want to become creative for the customer "creative" to do, change to change to hot topics are cold they said "Hair." The bitter force did not personally understand that the helpless. 囧!

45, such as micro-bo, watercress and other social media promotion effect of the problem has been agitatedly. In the case of movies, social media can raise the topic of discussion, broaden the awareness of information, and after several links may affect the box office, if the sale of the box office or the dismal results of the promotion of social networks is pure fart. This thing doesn't work that big. No objection to the opinion, but can you stop pretending like it's true?

46, 500 million box office "to youth" because the social media promotion of how good? What if the same promotion effect was directed by me? What if Vicki didn't play the little swallow? What if the movie is in a corner? What if the theater is in a weekly schedule? Say it! All kinds of stars, grass roots, Gangzhi, Do you have an increase in the number of your account forwarding? Say, the wind is rain, a little subjective sense of the people, okay?

47, really feel that this industry is not a big deal, but a lot of small things to torture people want to die 100 times. Said the head of the world are a lot of people, but can do out of the few, very sad. I wanted to draw some time to sum up the views of the industry over the past six months, and have been trying to get out of this slightly inefficient embarrassment. Continue to maintain the initiative of the wolf, attitude is still, continue to lower.

48, social network essence in social, form is to listen to say first, listen to the real voice, say is interesting. So-called fun can be called creativity. The personification image many people understand, finally makes not many, why? Channel does not sound, itself too concerned about an image too much influence reputation of the problem is doomed to shape unsuccessful, the so-called creative also white blind. It's better to be yourself than to be forgotten. It's a pain in the balls. (￣^￣) ゞ

49, for the enterprise micro-blogging awareness promotion belongs to the platform properties are very understanding and play the category. Enterprise Micro-Blog is to play, play is the other people on their own cognition, understanding, demand. A wrong step, a full game is lost. Cognition is to let others know the real oneself, others see you dwarf poor sooty, you see oneself Gaofu, play good is strange. Understanding is to understand each other to see their own vision and needs, a lot. Demand is not to say, far away.

50. Article 50th. Two months, wrote about micro-blogging operation of some things, from the perspective of the basic knowledge to the feelings of the big environment, from the impetuous, complaining, the operator to say unclear a party b relationship is basically all covered, have time to do a summary of the post to facilitate reading. Really feel the whole day to pull the forehead to write is not an easy thing, for write Blue v original microblogging is so, very hard, rather than change.

Summary

Industry again flashy also need to do the person, I think we gather is such a group of people. Micro-blog operation and Exchange Group welcome you to operate a group of friends to communicate, of course, we welcome all kinds of people who can do small things, can not blow a good thing to do a small person, not only can open mouth more able to do the person, if you meet the conditions, Poke right group number: micro-BO operation and Exchange Group ② group 162630275

———————————————————————

If you like this article, please help us forward it to share with your close friends.

Author: @1 only v

This article link: http://www.socialbeta.com/articles/weibo-operation-50-key-points-2013.html