Group purchase because of preferential intensity, in recent years has become a major part of people's consumption life. But since the group buying industry has been developing in China for only two years, industry norms are still missing; In addition to the involvement of capital, a variety of group buying site, so that consumers to "look attractive" to buy products can not start, but also accidentally bought a garbage purchase, and even cheated, such as false discounts (first pull high price, then discount), The service quality is not in place, the goods are not board, the merchant disappears and so on.
During the 315 period, the reporter interviewed the industry veteran, summed up the following to avoid group buying traps or garbage buy the winning treasure:
1. To buy the regular group purchase site, to avoid buying coupons for cattle purchase. Regular group buying site generally has the following characteristics: The website generally has the value-added telecommunications business license and business license and other information, customer service phone is generally the special number, enterprises in the media end has more information disclosure. In addition to avoid buying cattle scalping purchase coupons, cattle buy coupons more risk.
2. In the face of a wide variety of purchase orders (except in kind), first of all the public comments on the Web site inquires the details of the merchant and then orders, is to avoid group buying traps and Junk group purchase effective way. Public comments on the site generally contains the details of the merchant's address, environment, service quality, per capita consumption price, consumer reviews (including group buy comments), star rating and other information. As these content is the consumer experience of many consumers after the summary, it is very reference. Consumers can not only choose to really fit their own group purchase services, but also according to consumer reviews and merchants per capita consumer prices and other information to determine the pros and cons of the purchase and discount the authenticity, avoid group buying traps and junk group.
3. Encounter any doubt, timely and Group purchase website customer Service personnel contact, ask the relevant information.
4. After purchase consumption in time on the third party reviews website, urging the merchant to provide better service. After purchasing, consumers can also timely to the merchant rating and comments, to urge merchants to provide better services for other consumers, promote the overall group buying industry virtuous Circle, and ultimately provide consumers with better group buying services.
Wang Luo