Suning crowdsourcing platform: try to change the supply chain cooperation

Recently, Suning Suning crowdsourcing platform was officially announced in Nanjing, said it will use its online e-commerce, offline stores and other O2O omni-channel for third-party businesses build a one-stop service from creative to sales. Suning expects sales target of "crowdsourcing platform" in 2015 will reach 25 billion yuan and sales in 2017 will reach 45 billion yuan.

The so-called crowdsourcing, that is, a company or agency in the past by the staff to perform the tasks, such as research, design, etc., in a free and voluntary form of outsourcing to the mass network. Just last week, Jingdong also launched crowdfunding platform, which in essence also contains crowdsourcing factors, is only the crowdsourcing of funds, while Suning contains "creative - products - products - supplies," all stages, Jingdong broader range than.

Suning crowdsourcing platform, many small and medium-sized manufacturers to obtain the necessary service solutions, such as creative ideas, innovative design, integration needs, industrial design, product development, big data services, financial incubation, manufacturing, brand licensing, the market Promotion, sales channels, logistics services, after-sales service, etc. Among them, Suning plays the role of creative converter, product incubator, brand amplifier and market accelerator, and ultimately benefits all the partners.

It is understood that for the launch of the crowdsourcing platform, Suning set up the project department, the operation team reached nearly 100 people.

It is worth mentioning that, with the introduction of crowdsourcing platform also means that Suning integration of Internet factors, the supply chain before the further transformation of cooperation.

At Suning's shareholders' meeting in May this year, Zhang Jindong, chairman of Suning, once said that Suning will profoundly change the cooperation mode of its supply chain and change the mode of past cooperation dominated by negotiation and the transformation of the cooperation mode driven by user demand. Suning official said the launch of Suning crowdsourcing platform is the move of this change, through the use of big data mining and social marketing tools to seize the user's pain points and itch point.

However, some people wonder that under the circumstance that domestic IPR protection is not too effective, crowdsourcing creativity and services are inevitably copied by cottages and become dowry clothes for others.

Sun Zhensun Yun merchants operating headquarters executive vice president Wang Zhe told Tencent technology, for some original things in the front does not reveal, Suning will provide offline one-on-one project to discuss cooperation, thus preventing this phenomenon in the mechanism.

It appears Suning Min, vice chairman of Suning cloud business, Suning crowdsourcing platform to take a bottom-up model, the main service to businesses, and added more Internet elements, through the integration of social resources, positioning themselves as a management role , Which is also to make up for the traditional supply chain that the company bought handmade, and manufacturers also added a liquidation channel and further reduced their cost in the industrial chain, such as some good designs. If the investment institution sees , You can sell directly through this platform.