Suning full implementation line with the same price

Recently, Suning announced that "from June 8 onwards, all Suning stores nationwide, Tesco store sales of all goods will be with suning easy to purchase the same price, this is the country's first large-scale retailer full implementation line of the same price." This message like a gunshot, in Jingdong, Xun, when, Su Ning outside the shelf will be Suning's new retail mode.

Suning is the traditional enterprise to do E-commerce leader in Suningyun, vice chairman of the Weimin Eye, sacrifice a part of the profit, push line the same price, is a step to Su ning. In the new Internet model, the former price dual-track system has been unable to adapt to the trend of industry development, this step first, this shot first, the sacrifice of some of the profits to create new market rules or Su Ning's fundamental goals.

With the rapid development of mobile terminals, more and more consumer habits have quietly changed, shop and entity shop did not become the final opponent, but became the consumer comparison tool, to the physical store to buy things, will take out a mobile phone online parity, shopping on the internet will first look at things to the physical store feel again to determine whether the order. The online competition of the electric business channel is gradually from the antagonism to the fusion. The author from the whole electronic commerce 366EC learned that the traditional enterprises to do the biggest problem is to solve the problem of online and offline prices, how to according to the advantages of different channels, make the corresponding strategy, so that the two-line from the opposite to the integration is the current situation of the electric business development must be resolved. As for how to do, to ensure that the line under the advantages of the maximum play, you need to continue to explore the industry colleagues and efforts.

On this road, Su Ning is doing, this February, in Suning Group Spring work Deployment meeting, Suning chairman Jindong first proposed, shop + electric quotient + retail service provider, do line online retail service provider, is Su ning to advocate the new Chinese retail mode. And the recent announcement of the line on the same price is the mode of landing a move.

But what are the consequences of online prices? Entity shop passenger flow, the number of online orders plummeted? Physical stores are sparsely populated and online orders are exploding? Substantial store traffic, online orders are also large, two-line flat? Dual-line function subversion, the entity shop reduced to experience warehouse, line on the election of goods transactions? Any conjecture is just conjecture, Only after the baptism of time to verify the line of the same price on the real store and shop final impact.