Suning intends to buy a full net?

Baidu 160 million dollar strategic investment glutinous rice net may be the beginning of the big screen group buying industry, experience the remaining group buying sites are in their own way. A person familiar with the matter has disclosed to Tencent technology that Suning has spent 5 million dollars to buy a full network, both sides have signed an agreement, the news will be announced at the end of the month.

The full web was announced in June 2011 for a second round of more than $50 million trillion in financing from the Kaiser and JPMorgan Chase. To Baidu 160 million dollar strategic investment glutinous rice network calculation, glutinous rice network overall valuation of 270 million U.S. dollars, if the full price of 5 million U.S. dollars overall sale, quite "cheap" feeling.

Tencent technology to call Suning, Suning officials did not respond to this. Full network CEO Feng not directly denied that Suning only 5 million U.S. dollars to buy a full message is not accurate, but the full network is also indeed well-known, with the strength of the listed enterprises to negotiate, with the investors signed a confidentiality agreement, the current inconvenience to disclose more information.

Feng also talked about the current group buying industry pattern of view, said that with the Ali investment in the United States, Tencent Investment high friends, Baidu holding glutinous rice, group buying has entered the "Spell Dad" era, the real VC investment in the group of less and fewer sites.

At present, the overall group buying industry has weathered the savage era, into the mature period, according to the group 800 group buying market report, August domestic group purchase turnover reached 3.69 billion yuan, to 4 billion yuan approximation. Among them, the United States, the public comments group, handle, glutinous rice, litters, Gao Peng in a relatively leading position, not at the forefront of the full, but full at the end of last year has released earnings news.

Group 8,001 related officials to Tencent technology, Suning and full to cooperate with the news is not surprised. In the Baidu holding glutinous rice, in Group buy report forecast, Baidu and glutinous rice cooperation is only a beginning. Suning and the full is not a group purchase site financing, mergers and acquisitions end, group buying site in the future value will have an explosive embodiment.

These people pointed out that for those who are trying to enter the O2O industry, group purchase site 3 years of operating experience and the accumulation of online merchants is a supplement to their own, buy spell dad era has been white-hot, group buying site through holding, financing and other means, can also obtain traffic, financial support, to win more space for development.

Another analyst points out that considering the value of moving new portals and the penetration of local life markets, it could trigger a reassessment of the value of group buying by the domestic internet giants, leading to heavy mergers and acquisitions or consolidation.

Need to pay attention to IS, on the outgoing Suning 5 million U.S. dollar acquisition full, this year 11, foreign media has burst, Baidu intends to buy glutinous rice from everyone company surplus shares, directly stimulate the company for two consecutive days of the rally.