Suning launched the balance of financial products to enter the internet finance

January 13, Suning introduced the balance of wealth management products and online test, and the product was named "Change Treasure" (licai.suning.com).

According to the introduction of Suning, users into small change treasure is to fund companies and other institutions to buy the appropriate financial products. And the first batch of small change treasure to support the GF Fund "Every day Red", Hui Fu Fund "cash treasure" of the two monetary funds. The money can be used with the change treasure, both for easy shopping, living expenses, credit card repayment, but also can be transferred to the balance of easy pay or bank cards.

Change Bao from last December began the beta. Change Treasure page shows that 7th annual yield of up to 6.99%.

Internet companies have been hitchhiking financially in the context of Internet finance. Small Micro Financial services group launched June Balance Treasure, Tencent and national Gold securities reached strategic cooperation, Baidu United Huaxia Fund launched Hundred, Sina Micro-blog launched Financial supermarket micro-wealth, NetEase launched a wealth management platform NetEase Financial. According to Alipay and Tianhong fund data show that as of December 31, 2013, the balance treasure of the number of customers reached 43.03 million people, the scale of 185.3 billion yuan.

Internet companies intervene in the financial field mainly to exert the advantage of channel resources. The internet giant has a huge user, can lower cost, faster coverage of users, the user resources to cash out. All these products are the performance of channel resource advantage.

At present, as a high-quality channel, internet companies are becoming the object of cooperation among traditional financial institutions such as fund and insurance. At the same time, internet companies need to "bind" financial institutions to find the qualifications and resources of financial institutions.