Suning's first selected supermarket opens in Nanjing, Suning base

Absrtact: Although Suningyun 2014 in the first half of the year, the last half of the loss of more than 700 million, which can not slow down the big retail of Suning's plot. After May Suning easy to buy low-key online supermarket channel, August 8, Suning first selected supermarket in Nanjing, Suning base Camp

Although Suningyun 2014 in the first half of the year, the loss of more than 700 million, which can not slow suning in the "big retail" on the plot. After May Suning easy to buy low-key online supermarket channel, August 8, Suning's first selection of supermarkets in Suning headquarters in Nanjing officially opened.

This means that suning, whether online or offline, has completed the layout of the big retail. However, this series of actions can let Su Ning as chairman Jindong said, "from the curve into the straight," now and unpredictable.

Move Tesco down the line

As early as 2006, Jindong wanted to open a supermarket. "Close to Suningyun business insiders told reporters," later adopted a circuitous strategy, through suning easy to buy online food, daily necessities, such as supermarket category, now online products moved to the offline store, but also understandable. ”

Data show that May 2014, Suning easy to buy through the integration of the original Suning daily necessities online resources, low-key on-line supermarket channels, the first batch of products are Su Ning easy to buy proprietary goods. Suning easy to buy supermarket channel director also said, in Suning easy to buy supermarket channel currently has grain and oil dry goods, kitchen seasoning, convenient fast food, function bags, outdoor shoes, car decoration, comfort home textiles, building materials, kitchen utensils and other dozens of categories of commodities, involving hundreds of brands of tens of thousands of commodities.

In the first quarter of 2014, Suning mentioned that companies in the logistics, finance, mother and child, independent products and other professional fields to implement an independent business model, that is, the company formed a supermarket subsidiary, relying on the online suning easy to buy, the line of Suning Plaza, as well as the existing department of daily Supply chain resources, into fresh and fast consumer goods market.

Then, Suning supermarket large-scale recruitment and digging Kok talent also let the industry talk. According to the industry insiders said, Suning in its stronghold dug up a large number of China resources Su Fruit Department stores and supermarkets department of Talent. It seems that everything has, only owed the east wind, sure enough, Suning began in the supermarket industry across the big.

However, the National Consumer Electronics Channel Alliance Secretary-General Wu Salt Jian bare secret, "outside people may seem to be a big event, but for Su Ning is just the easy to buy products from the Warehouse center into the shop." ”

This shows that Suning Cross-border supermarket industry is more in order to realize its electric dealer line under the whole category strategy. Suningyun Senior Vice president Jingun said, supermarket companies in Suning easy to buy below, mainly for offline stores to do product category expansion. Suningyun the Secretary of the Board of Directors of the Office of the relevant staff also told reporters that the company's supermarket business is mainly in Suning easy to buy on the establishment of supermarket channels.

In this regard, Wu-Xian Jian, in the mobile internet era, the boundaries of the industry become more and more blurred, the development of enterprises is not in what kind of industry, a single industry, or composite industry, the most important is the foothold of enterprises, whether to meet the needs of customers. Through the opening of supermarkets, Suning can feed its offline store people and online sales.

In addition, through the line online under the dual-line parallel, regardless of the size of procurement or cost savings are quite good help, this can be achieved by a new venture or acquisition, which has been done by many retail companies, such as Wal-Mart's acquisition of shop number 1th to make up for its own online deficiencies, while at the same time making use of its global sourcing advantage to create shop 1th. Imported goods "brand image.

The pressure of Alexander

The first shop has been opened, although currently in a subordinate position, but Su Ning is still ambitious, Sina Weibo also has a "2 months after the Wuhu will also open Suning supermarket" news.

And Jingun also said that in 9 ~ October, a group of new Suning internet retail stores (Suning for a O2O, the whole category and online with the same price, to carry out the experience of the store called the Internet Store) will appear in the first-line major cities, wait until the pattern mature, will be copied to other Suning stores, radiation nationwide.

But such practices do not get the approval of Ruzenwang Observer, he said, home appliances sold out of the problem, on a large-scale attack on another business, a large span of the industry, is not a good idea. Multi-mode operation, supermarkets, mother and child can try, but not aggressive.

And Wu Xian built is to reporters bluntly, "to rebuild a su ning hope to open a supermarket is not feasible", that is, using supermarkets to change the function of Suning stores is far from enough. After all, the brand of home appliances is too deep.

On the one hand, the supermarket industry is already a piece of the Red Sea, whether domestic or foreign capital, killing very badly.

For example, Suning's first open shop, the supermarket industry has been fully competitive market, leaving suning room is not big. And China Resources Suguo is entrenched in Nanjing for decades, whether it is a big store or a convenience store, has long been popular, not to mention the local market also has the Shanghai century Lian Hua, Wal-Mart, Carrefour and other well-known enterprises.

The business circle is another question worth thinking about. Although, many home appliances in the chain are doing supermarket display, the introduction of non-household appliances category, in the home appliance stores to do supermarkets do not have much difficulty. However, there is a big difference between home appliance chain and supermarket location.

Industry analysts pointed out that, compared to supermarkets, home appliances chain more business-oriented shopping district, and supermarkets are more emphasis on life-oriented shopping district, even if the existing part of the store opened in the life-style shopping district, but this kind of shopping district in fact already have large chain supermarkets stationed. Suning no matter in the brand and the consumer loyalty has the bigger insufficiency.

If Su Ning placed the line to increase the supermarket category to create O2O closed loop, then Ruzenwang's point of view is undoubtedly a basin of cold water, "the Business Ultra own O2O value is not high, because the commodity product category causes the customer unit price is not enough, and many products to the immediacy request very high, by the line store packing and the distribution to the logistics, the cost request is very high." ”

Funds are also challenging this suning sensitive nerves. The 1 quarterly report by Suning showed that Suning had invested a lot in logistics warehousing and talent, and the cash outflow of investment activities increased by 209.25% over the same period last year. The support of information technology research and development of E-commerce platform and enterprise management system makes the balance of development expenditure increase by 84.85% at the beginning of period.

In the Half-year Express, the loss of 700 million of the news is surprising.

Although the company blamed the lack of external power and the adjustment of the internal layout of the enterprise. However, if sales do not perform well, 3.5 billion of corporate bonds, more than 80 million of investment pplive losses ... This financial situation is like "Dancing on the Wire".