Super teacher plays a huge amount of internet manufacturing

Recently, the culture of China issued a notice to confirm Alibaba on the company to complete the new issue subscription, which marks Alibaba Group officially stationed in the film and television industry. Meanwhile, at the end of the 17th session of the Shanghai International Film Festival, Boehner film CEO Yu Dong on the "movie companies will work for bat" speech is impressive. The internet's invasion of traditional film and television has siege, the latest case from the video network of a self-made drama "Super Teacher", as a dark horse from the summer Kill, the total number of easily broken, Baidu index and other data also significantly lead the same time TV big drama, is a small broad success stories. Compared to some big stars, big TV drama, "Super teacher" spell is what? In fact, compared to rush into the film Circle bat, one step ahead of the music vision has built its own film and television ecological circle. Le video Network, the first group in the face of film and television upstream layout, and has seen the results. 2011 Lok View Holding group set up the music and vision film, the Internet 2.0 times in the context of the establishment of "a certain three-guide" and "five-screen linkage" O2O of the movie market system, to provide viewers with a full range of online viewing and value-added services. At the same time, in the field of network-made drama, as early as in September 2011, le Vision Network issued "Music Vision self-made" original strategy, the "fine and differentiated" as their own goals. "le-viewing lunch-making theatre" became the first network Video Sentinel Theatre; up to now, le Vision to build more than 20 homemade drama, production of more than 300 episodes, in the 2013 network-made drama TOP10 rankings, the music-vision self-control includes five seats. In charge of the "Super Teacher" project of the Music Network original Division general manager Zhu Xianqing that the internet age with the speed and full flow of user interaction advantage is "super teacher" can become the summer dark Horse's two key words. "Super teachers" from the network writer Zhang Junbao in the Grand literature series of popular novels, and the theme of the Japanese anime "spicy teacher" hot for many years, in the country has numerous clusters. After sufficient data analysis, the first time to buy the "super Teacher" adaptation of copyright, and active operation, aiming at the students ' summer vacation schedule, accurate operation playback. Another great advantage of Internet self-control is the full flow of user interaction. In the "Super teacher" June 26 noon broadcast of a concentration, male No. second Ye Xiaobai suddenly attack, is not alive. This anxious to break the fans of the play, have a message asking as soon as possible to know the safety of small white. At this time, le Vision operation and Market team quickly response, in the first time to throw out "death speed save small white" micro-blog activities, successfully sought public opinion, in the night mobile end and PC side temporarily add a set. According to user needs in the day to change the broadcast plan, which in the traditional television industry seems impossible to do, but the Internet manufacturing is easy to complete, can be called a user-wide interactive classic case. High-quality content, user operation and innovation to promote the three continuous force, for "super teacher" to become a summer dark horse lay a solid foundation. With the "Super Teacher" and a series of homemade drama hit, heralding the "platform + content + Terminal + Application" of the music of the ecological has been issuedForce。 It is said that the always-subversive music, will be announced early next month, the first batch of heavyweight to join the celebrity studio, and announced a series of key projects in the second half, as to whether to make big moves and play a variety of tricks to wait and see.