Sword Walk slant, build search engine marketing invincible reputation

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To rely on Baidu to promote the electric business enterprises, the flow of the problem has been resolved. However, unlike Taobao platform, there are third-party supervision, product reputation is easy to establish. Product Word-of-mouth and flow conversion rate, has been horizontal in doing Baidu platform of the electric business enterprises a ridge.

Because they have been doing Baidu platform product operations, Word-of-mouth building and flow conversion problems, has been puzzling the author of a difficult problem. So I almost always no longer thinking, hoping to find a way to solve this problem. But Kungfu is not negative, with the time to do online marketing more and more long, I finally found a set of invincible Word-of-mouth marketing ideas, simple to share.

1. Before the product on-line:

In product planning, I began to lay the foundation for the reputation behind. Usually I will be in the product planning, the product packaging a layer of "park to" Halo. Then I will be in the company's products and Web site before the promotion, a large number of release some buy information. Information template is as follows: I in the United States, the use of the * * * (product name), with a feeling very good, now returned to continue to use, foreign purchase is very inconvenient, do not know where to buy it?

Believe that a lot of experienced product operations managers, in the see above a paragraph, already understand my intention, but I still want to explain to the novice friends. First of all, I used abroad, echoing the planning of the packaging of the "Park to" halo; second, I disclosed that I used, with a good, hope to buy the idea again, that the product is really good; third, this information release time for, website and product online promotion before, true and trustworthy.

2. Product on line in the early stage:

Any kind of public praise construction method, can not always use, along with the product operation depth, we need to deepen the public praise construction further, lest the consumer form fatigue. After a period of time on the Web site, I like to use the group to build a phishing website to deepen word-of-mouth construction.

I chose this method, because my website has been promoted to run for some time, already have a certain degree of visibility. At this time I will build a group of phishing website to sell the same products, and then in the official website eye-catching position, impassioned condemnation of phishing websites, and stressed the determination of enterprises to protect consumer rights.

I also see a lot of product manager friends are using, and very good. I believe we all know that any truly good product will not be short of counterfeiters. And we think of the establishment of their own a number of counterfeiters, in fact, is the use of consumers "famous brand easy to be counterfeit" in the heart, to strengthen the product in their minds position.

3. Product online in the late

Product on-line in the late: this time the product has been on line a lot of times, the early Word-of-mouth construction, should begin to show a weak state, need to further strengthen the public praise construction. At this time, I chose the information platform to publish the transfer of information methods to further strengthen the word of mouth construction.

At this stage, I usually publish a batch of transfer information on the well-known classified information platform. The information was prepared as follows: I had a * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * products, now I'm ready Then briefly introduce the product.

The transfer information revealed several messages: 1. Someone has bought this product 2. This product does have a effect, very good 3. The effect of this product is better than I expected, and the problem is solved.

The product managers who believe a bit of experience have found a feature: None of my methods are official, not a direct compliment. All implied by the tone of a third party. In fact, this is the psychology of the psychological hint of the method.

I learned this method from a network play. There is a plot in the play, several people need stone scissors cloth to solve a problem. A person in the proposed stone scissors cloth, has been stretched out of the scissors, the results of the real solution to the problem, in addition to this person, other people are out of the stone. I have observed, in my mind, a significant impact on people's decisions.

In fact, everyone in the construction of Word-of-mouth, it is easy to fall into a misunderstanding, that is, "Wang Po sell melon." In fact, the wangs sell melons is the worst effect, because everyone will have a strong resistance to psychology. Through the constant hint, it can unconsciously, the consumer's purchase decision has a huge impact, but also imperceptible, even consumers do not know what impact.

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