Taiwan electric Trader "Landing" mode innovation should be cautious

With the vigorous development of e-commerce in China, Taiwan's electric business also seize the opportunity to explore the mainland E-commerce market. How to "land" the security of the mainland market which has already developed more mature, how to use the Taiwan model to seek business opportunities? At the 20,122-shore e-commerce industry Cooperation and Exchange Conference held recently, more than 30 enterprises and experts from across the strait exchanged in-depth exchanges on these issues.

Cross-straits electronic commerce complement each other

With the signing of the 2010 Strait Economic Cooperation Framework Agreement, CROSS-STRAIT Economic cooperation has developed rapidly. In recent years, the mainland has become Taiwan's largest trading partner and investment destination, Taiwan has become the mainland's seventh largest trading partner. Cross-Strait e-commerce cooperation has also become an important source of cross-strait economic, cultural and social exchanges. Nielinghai, deputy director of the Department of Commerce and Information Technology of the Ministry of Commerce, pointed out in the cross-strait e-commerce industry cooperation and exchange.

The annual output of E-commerce in Taiwan this year is 17% higher than last year, to 660 billion yuan (NT, the same below), 2015-Year plan to reach 1 trillion yuan. Among them, the mainland market will be Taiwan's e-commerce industry's development focus. In the global economic downturn, compared with more than 10 million of Taiwan's Internet users, the mainland's more than 500 million Internet users also make Taiwanese industry more yearning for business opportunities in the mainland market.

The development of E-commerce in Taiwan can bring a broader perspective to the mainland. Nielinghai said: "Taiwan's E-commerce development level in the forefront of the world, its high degree of international market system is also relatively perfect, with a wealth of talent, resource advantages and successful experience." "In today's world, the development of E-commerce has reached unprecedented levels, and various innovative e-business models are changing the global business landscape." "Nielinghai points out. The exchanges and cooperation between the two sides will inevitably collide with new "Sparks".

Taiwan model Mo "Taste"

For the "Landing" of Taiwan's electricity dealers, can not simply reproduce the existing sales model, the key to success lies in the innovative business model.

The sale of TV shopping is widely used in Taiwan. Li Denko, general manager of the dense department store, said: "At present, more than 1/3 people in Taiwan Use this model to buy and sell goods." Every age group in Taiwan has a different sales channel, 18-year-old ~35 consumers tend to online shopping, 35-year-old ~55 age group consumers prefer television shopping. ”

Li Denko hopes that this successful experience can be borrowed from the mainland to form a new consumption pattern. He believes that "television can more directly and concretely show the characteristics and functions of goods, television shopping these advantages, print media is irreplaceable."

There are a lot of Taiwanese models like electricity merchants, which use social networks to sell goods and use convenience stores to provide distribution services, which have broad business opportunities.

To plan by means of policy

Besides, there are some outstanding problems in cross-strait cooperation.

Corning, director of the Industry Support Department of the Information Industry of the consortium, said: "There are still some obstacles in the docking of E-commerce between Taiwan and the mainland, such as the high cost of logistics, low efficiency, instant communication and payment platform is not smooth." ”

Nielinghai pointed out that the Ministry of Commerce and other eight ministries have begun to create a national E-commerce demonstration city, the general administration of Customs has taken the lead in five cities such as Hangzhou to carry out Cross-border trade E-commerce service pilot, for the innovation of Cross-border e-commerce Trade customs clearance management model, improve the relevant management system, policies and regulations to provide the

At the same time, the cross-strait construction of e-commerce cooperation industry base, also as the Fujian-Taiwan cooperation key project in May this year was included in the mainland's first demonstration base, will effectively solve cross-strait business transactions. The five-cross-Strait e-commerce Exposition and the four-Strait e-commerce Development forum have also promoted the docking of the cross-Strait e-commerce industry.