"Taiwan(China) Network linkage" To create TV program Ecological Circle

In recent years, video sites have been claiming that "Taiwan(China)  network linkage", but the two sides will always be limited to each other in the joint promotion of cooperation, further action, the delay has not seen. When the "one drama Two stars" policy was introduced this year, TV stations have been caught in more fierce competition. This policy, some industry insiders believe that this may speed up the television and video site cooperation process, to satellite TV and video site cooperation to bring more opportunities. Before, "network linkage" more is limited to both sides bundle promotion, but in the future may appear the price cooperation, the advertisement cooperation, even the time period cooperation and so on depth cooperation. That there may be another pattern in the future. When the TV station seeks the deeper development for itself, the video website is also tide surging--not only has launched "The lone sowing war", also has begun to join together each big television station. Even so, the real alliance between the first-line video site and first-line TV was still blank until March. Some afternoon in March, le Video conference room, oriental TV and video network in charge of the first sitting together, "conspiracy" an outdoor reality show, its specifications, funds are comparable to "where Dad go". But, in contrast, this is China's first youth inspirational reality show, to avoid the TV station's EVA "assembly number." It is understood that Oriental TV and video network jointly produced the "We Come Together" program, is 00 after the first group debut, whenever parents will be the first serious attention to this group of Bloom children, and will hook up 50 grandparents once again warm memories ... The program will be 20 people 21 foot leggings to run as an athletic carrier, to youth growth and transformation as the focus of attention to show the children's sunshine vitality. In addition to running training, the program also aims to reflect the real learning life status of junior middle school students, and focus on these "00" after the idea and demand for a truthful expression. The program also invited more than 10 sports and entertainment stars, including Yao and his wife, to live and train with their children in order to get to know and encourage them. The program will be on June 28 every night in the Eastern satellite TV, the Golden file broadcast, the video network of the whole network synchronization alone. April 19, Oriental satellite TV, video network joint production of "We Come Together" in Shanghai held the first conference, and as the only network division of this project video network, also launched the Network Division entry channel-in the National junior middle school students in the development of Leggings run network game, the middle school students of Leggings run video, uploaded to the Music network Division, The program group will vote for the results of 2 network teams to the semi-finals. At the same time, the program also in Fujian Ningde, Liaoning Shenyang, Gansu Jiuquan, Yunnan Dali, Beijing, Shanghai, six, began one months of filming, and 6 winning teams, into the semi-finals. Throughout the development of "Taiwan(China)  Network linkage", this should be the first time the TV station and the video website really join hands, carry on the deep cooperation, namely joint contribution, joint production a variety show. This new model, which is extended from a single broadcast,Extended to the program development, marketing and promotion of the full link, and presents a "You have me, I have you" inseparable state. "TV Program Ecological Circle" Blueprint "We Come Together," director Guo Weihua said an outdoor reality show, the reason for cooperation with the video site, but also has a deeper consideration, "with the music network to determine the joint production, the program also integrated into the network division, more than 70,000 schools nationwide more than 7,000 middle school students, Can shoot leggings run video uploaded to the program's only network Division music video Network, the netizen votes to choose their favorite team, which in the early broadcast in the net friend formed a certain degree of concern, but also began to warm up the program. "Guo Weihua Frankly, in the program planning, filming, post-production clips and other stages, and before doing a program, will consider more detailed-because not only to consider the broadcast of satellite TV, but also consider the music network." In addition, during the filming process, the production team of the video network also joined the shooting group. Le Vision Web site Business group operations President Goofy said, from the initial market, audience research, to the program shooting, music video and Oriental TV in sync. "We also filmed a lot of basic material, cut into promotional films, special films, documentaries and so on, as well as star interviews, leggings run decomposition training video, and planned two derivative program" Run bar, Young "," we Run Together ", in addition to the launch of the Hundred Star Booster program. "For the operation of the video network, Guo Wei Hua said:" Music in the network to win the flow, but also for our program has accumulated a certain popularity, the future may also produce more business value. So, this process, I call it the ' biosphere '. This is also what we want to build a TV program ecological circle. "At the beginning of cooperation, Guo Wei-Hua in-depth understanding of the" music as the Ecological ", also based on this, Guo Wei China has the TV program Ecological Circle of creativity, and will become more innovative point of a cooperation. For this project, each other is full of confidence, but also want to take this cooperation, playing a "network linkage" comprehensive arts milestones. Network platform linkage business value A variety show, can drive how much business value, brand promotion? Le Vision network in 2014, the whole network alone in the open year of comprehensive arts "I am a singer," the second quarter found the answer: not only set the flow of the legend, but also for the video network has brought a very high brand effect. There is such a story, once in the music network inside the mouth: "I am a singer 2," when the broadcast, the Chairman and CEO Jia Yue Pavilion to travel abroad, the plane he carried out a random investigation, "How many people know that the music network in the solo" I Am a singer? "The result surprised him that nearly 90% of the people knew the message. However, the video network in the "Taiwan(China)  Network linkage", by virtue of the ability to operate more than the screen to further combustion of the program. Seven days a week, the video network using social media and public relations tools, at any time to tap the program and star artists to plan the topic. And always pay attention to "I am singer 2" in Baidu Index, Sina Weibo rankings and other platforms on the data performance, timely and the same time variety show such as "China Good song" "The Strongest brain" and so on to compareAnalysis, so that the rapid response, so that "I am singer 2" of the ratings and network playback is always ahead. Overall, the "betting" of the video network is worth it. "I am a singer 2" for the music network attracted the white, Jingdong, Lauder, Clarins and many other brand advertisers to participate in cooperation, well-known electrical products will be more than 50 million to get the network's chief sponsor seat. As of now, "I am a singer," the second quarter has brought nearly 200 million of the advertising revenue for the music video network to obtain the flow, marketing and brand multiple returns. Based on this, the video and Oriental TV has a deeper level of "Taiwan(China)  network linkage", not only jointly funded, joint production, but also the current most popular music video Super TV in the program carried out ingenious implantation. In this regard, Goofy also said: "We are based on the music of the ecology to plan their products and services." Although we can independently complete the production of content, operations, marketing, broadcast and other links, but the music is not closed to the ecological environment, we can in each node with the external cooperation. For example, in the content production of this part, we will work with a lot of high-quality content production companies to do cooperation, as long as each other's demands are consistent, then we can work together, and then each other can advertise investment and so on. "It seems that the music network in the sustainable development of the ecological, but also the use of variety shows, another fire."