Taking stock of six new models of e-commerce websites abroad

carlsays.com: local merchant Promotion Platform

Although the Internet makes the whole world smaller, but the actual distance still exists, based on the localization of Internet services has been the focus of many web site breakthroughs. When the Foursquare leading lbs geographical positioning service is popular, based on the Foursquare, for local merchants to provide aggregation services to the site naturally appears, today's introduction of the Carlsays.com site is to provide a collection of Foursquare, Gowalla and other lbs sites, as well as Google Maps, for local businesses to promote.

L Website Name: carlsays.com (http://carlsays.com/)

L Online Time: May 2010

L Site: Arizona, State, USA (Scottsdale,arizona)

Carlsays services can be simply understood as: when the user in a local business (restaurant, bar, coffee shop, entertainment, etc.) check-in, you can obtain various coupons through the Carlsays platform, participate in promotional activities, which will help users win more points, enjoy more concessions , it also allows businesses to win more business, and Carlsays naturally profit from it.

Carlsays as intermediary platform service providers, on the one hand, through a variety of means to accumulate more user resources, in addition to Foursquare and other lbs users, the site also supports Facebook, Twitter and other users to log in directly, share all kinds of information, on the other hand, is constantly open up business resources, And then to the various concessions, promotional information to Foursquare users and Facebook users. Users can view other carlsays footprints and comments on the Web or mobile platform.

In fact, Foursquare more opportunities to provide such services, but it is currently more focused on providing services to mayor, so that more users continue to check-in, so many users do not have the opportunity to enjoy some concessions, carlsays hope that through their own platform, So that all check-in users can enjoy the concessions, and Carlsays will carefully consider the business, for users to push all kinds of information, and push the platform, including Twitter, Email, SMS and other ways to help you find local businesses are not the same place.

See here, we are very easy to understand why the public comments network will also enter the Foursquare field, holding countless businesses and users of its comments, the public comment on the push of the network has a natural basis, and carlsays to big words, at any time face such as the public comment network model site challenges, So push what kind of merchant information, give user good experience is very important, and focus on local, one by one plowing, perhaps Carlsays can't do very big, but feed oneself is no problem.

Bartab.webtab.com:1 Dollar Drink

When the Internet more and more into our lives, I believe many people through the network to meet a lot of good friends, even if never met, the virtual network social behind the people are real emotional appeal. Today's website Webtab is a platform focused on social gifts (social gifting), its first application bartab is to allow SNS users to give each other a drink: 1 dollars to drink with the bartab cooperation with the specific drinks, coffee, drinks and so on.

L Website Name: BarTab.WebTab.com (bartab.webtab.com/)

L Online Time: June 2010

L Site: San FRANCISCO,CA san Francisco, USA

Bartab is essentially an iphone app that lets users give their Facebook friends a real drink on their phone, costing only 1 of dollars. Currently Bartab only supports the San Francisco bar and will expand to other cities in the coming months.

Bartab is developed based on Facebook Connect, through the Bartab program, users click "Send drinks Now" to support the activities of the relevant bars, cafes and so on, and then confirm, by credit card or network payment method to pay, At this point your friend will be notified of a "digital drink ticket" that costs only 1 dollars to drink. Of course, after you go to the bar, the only first drink is 1 dollars, and the rest is still the original price or the discounted price.

In addition, to emphasize that the Bartab Web site for browsers have certain requirements, at present only support Google Chrome, IE8, Firefox 2.0 or more, otherwise, you can not see the web side of this fun site.

Bartab hope that this way, so that SNS friends from the virtual network to the real world, improve the relationship between each other. For Bartab, its business model is mainly to help businesses to promote marketing, who do not know 1 dollars a glass of wine, what will be the consumption potential? And even if there is no substantial consumption, as a brand advertising publicity, after all, for businesses, the beginning does not need to pay for the bartab, there is substantial consumption, the two sides can be divided.

cherrydeals.com: Offline offer online purchase

Whether it is with the real world and store-related coupons, or online world of virtual goods, we are no stranger. Today's introduction of the website cherrydeals.com (interesting Chinese name: Cherry trading) hope that the two combine to allow you to enjoy the coupons while buying physical goods and virtual goods.

L Website Name: cherrydeals.com (http://www.cherrydeals.com)

L Online Time: January 2010

L Site: Arizona, State, USA (Scottsdale,arizona)

Cherrydeals's purpose, like its domain name, is to allow you to enjoy the sweetest deals in your town (the sweetest deals in your city), which is, of course, inexpensive. So Cherrydeals's services are easy to understand, allowing coupons to become a form or a way to allow users to experience the combination of the network and the real world, and believe that the millions of of people who love Facebook farm Games (Farmville) will love it.

The Cherrydeals system works by clicking on the seductive Cherry "Cherry Deal of the Day" in the Web site, reminding you to choose your own city (currently only New York, San Francisco, Los Angeles, Austin, Chicago, 5 cities). The essence of this is a third-party application that can be used directly on the Web or Facebook, and then you'll see what kind of promotional information you have in your city, including food and clothing, live, and so on, and you'll see a comparison between a real object and a virtual object, and then combine it This is equivalent to buying both online and offline services and offers.

Perhaps for cherrydeals such service way, many people feel incredible, after all, the coupon site, virtual goods can also be directly on Facebook and other sites to buy, will not be related to the combination, just to sell a lot or help more companies to advertise, how many users would like to use it? But Cherrydeals believes that with the current SNS social games to get more people's love, this combination of the way there is a lot of space. For users, this is a combination of reality and virtual.

Alikelist: Trust list connection Enterprise and SNS

L Website Name: alikelist.com

L Location: Silicon Valley, USA

L Online Time: 2008

Alikelist is trying to develop local business through social networking.

Alikelist can help users find trustworthy local businesses, such as a restaurant, a doctor, and a decorator, through their friends ' recommendations. Based on this starting point, Alikelist has built a social network where people can create, save, and share their own "trust lists", which are mostly local businesses they recommend. When users browse other people's lists, they can add them to their Favorites list or trial list by clicking "like" or "try".

According to its official introduction, Alikelist was set up to find more valuable information and more trustworthy local businesses on the Internet faster and simpler. and the current popular word of mouth reviews the biggest difference, that is, it focused on the local, just acquaintances between the mutual recommendation.

As the details of their own presentation put it: compared to the recommendations of strangers, relatives and friends of the recommendations will be more trusted by people, and sometimes know who the referral is, and know what they recommend the merchant is as important.

Alikelist, founded in 2008, recently won the first round of $5 million trillion in funding, which it plans to use for product development, access to users and expansion of the management team.

Milo: Online Search entity store purchase

L Website Name: milo.com

L Online Time: December 2008

L Location: USA

A company called Milo.com, hoping to stand out from hundreds of e-commerce sites. Unlike traditional e-commerce, they are providing users with real-time merchandise information from the store shelves in the user's location. The idea was also financed by the first round of 4 million dollars from VCs.

For ordinary users, Milo offers three of the value: find the nearest commodity, compare the price in the local store, and browse other users ' comments before buying.

For the latest financing, Milo's chief executive, Jack Abraham, believes that investors ' reaction is due to "the huge capacity and red-hot growth of the market". Although E-commerce sites are also available on the Internet to provide merchandise information for some physical stores, Milo is the only one that has collected all the data available to shoppers for immediate purchase, Abrahim says, because these stores are feeling the pressure from users So as far as possible in the site to provide the latest and most timely inventory information, this information on the Milo is also the most accurate.

According to its official figures, since December 2008, Milo has covered 42,000 stores in 30,000 U.S. communities, with web traffic growing at around 70% a month. An average of about 185,000 pieces of merchandise per month (on average 6,000 per day) is now more than 1.5 million.

For future growth opportunities, Abrahim said that the research from Forrester, a well-known Third-party data research agency, shows that cross channel sales are much faster than real growth in online retailing, where users search for online searches, but ultimately do their shopping in physical stores.

"So while the Internet trade has grown, the market is actually growing faster and bigger," Abrahim said.

Dealitlive: E-commerce network TV

Now E-commerce popular era, to stand out, must have a unique service, novel business model, in order to attract more and more picky, more and more users of the service. After all, do a similar Taobao, Amazon, ebay is too difficult and difficult.

Today we are concerned about the dealitlive.com is very creative, not only the video site shopping guide and E-commerce combined, and more peculiar is that these videos are live. Dealitlive is like an E-COMMERCE network TV station, one time in advance, let the recorded video shopping guide show, then the buyer and seller through real-time chat room, as in the real market like shopping, a good business model? (To be prompted: The current dealitlive in the testing phase, Limited User IP, only to allow U.S. and Canadian users, domestic users can not directly login to view, the need to use proxy server)

L Website Name: dealitlive.com (www.dealitlive.com/)

L Online Time: May 2009

L Location: Bogen County, New Jersey, USA

Dealitlive website in May 2009 in the United States online, is currently in the testing phase. It is an E-commerce network television, the network video, live broadcast, chat room, merchandise shopping guide, such as integration together, will dealitlive into a network market, buyers and sellers can be at any time online bargaining, and then began to experience the e-commerce process.

This kind of live broadcast, the concept of e-commerce network TV station, obviously let Dealitlive one launch by the user's strong welcome even touts. No, the UK's renowned website Examiner published an article written by a 25-year experience, ebay, that sold 25 items through 2 Live live in Dealitlive, with a conversion rate of up to 98% (100 people saw online video on dealitlive). , and then another 98 users to buy it, users sigh dealitlive live live selling goods faster, is not very exaggerated it? See how the following dealitlive is done? As a live broadcast of E-commerce network television, dealitlive operation is very disciplined:

1 First sellers need to enter the Dealitlive registration, fill in the relevant member information; Then there will be a button to start selling (Sell), press down, Dealitlive will let you first appointment time, according to the chronological principle, if the time has overlap words.

2) then dealitlive to start the live broadcast process, when the time comes for you to make an appointment, you can start to promote your video guide, only 10 minutes, you can put the recorded video, but also to a real live display, to introduce the items you want to sell, can be one, can be a lot of pieces, Impress the users who are watching through the photos of the merchandise and your passionate speech. Dealitlive specifically set up a video box with a timer device, each seller's display of the product video only 10 minutes, from the beginning of the countdown counting time.

3 The next is the market as a trade link, because the seller is live live and display products, Dealitlive specializes in providing for both buyers and sellers to deal with the chat room. Interested buyers can chat with the seller immediately through the way, such as to allow sellers to introduce more specific product details, merchandise pictures, etc., even can let the seller through voice (later may also be able to develop to video) continue to show and introduce merchandise ... Then, the buyers and sellers negotiate price, how to discount ah? How do you bargain? Can talk, just like face-to-face communication, the final is the transaction link, determine the price and payment methods, transportation, etc., Dealitlive will extract 5% from the source of their own income.

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