Talent network operation can not rely too much on SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since the SEO in the domestic spread up. In personal webmaster, SEO has become the most important method of promotion. And SEO cost is low, by the time more funds less webmaster are pro-Lai. is generally on a website, began to fake original, hair outside the chain, do friendship links, these have become the most important work every day. But as a talent network, is to serve the long-term user as the basic, not only has the SEO traffic can do a good job, talent network operation can not rely too much on SEO.

SEO is changing, simple SEO more and more difficult to survive

SEO is not the original SEO, is no longer simply rely on a strong outside the chain can be the first to stabilize. Since the June Baidu update algorithm, the original as the most important standard "inside chain, outside the chain, false original" has gradually become less important, relying solely on the webmaster to create these resources, has no effect. Baidu has explained to the user experience as the standard, then with the development of the network, SEO to consider the factors will be more and more. For example, the original chain may just rely on the article anchor text, will gradually consider the third party social platform recommendations, sharing plug-ins and other new network platform. Baidu's various tools, software has been enough to monitor the distribution of the source of the various sites, a simple site based on SEO will only gradually be abandoned by Baidu.

The second is that SEO has a long time and has a very large uncertainty. People who have done the site know that even if you do not have the appearance of the method, their original excellent content, to do high-quality outside the chain. The rankings will be floating up and down, or even being pushed to 100 places for no reason. And in this case to restore good rankings, if it is normal operation are less than one or two weeks, more than two months. And the talent network is to use a monthly subscription package, you can afford it, the recruitment of enterprises could not afford to wait. A period of time has no effect, do not expect to cooperate with you later. Do not spend money with you, but also every day with you as scary as the ranking will go down.

Social outreach makes it easier to build a reputation

According to the user's purpose, the flow can be divided into two kinds, one is active flow, one is passive flow. SEO is a passive flow, passive flow is the user is no purpose to find the site, search engines on the "XX Talent Network" in front of the row is the point to see. This flow to convert to long-term users, the conversion rate is relatively low, and at the same time go back to check the previous several sites, is not selected you are not necessarily, unless intuitive on your site is relatively good.

and active traffic is the user already know your site, through the Web site, or search your site's name to find your site, for the talent network, this user is more easily converted into members, long-term users. Social marketing, such as micro-blog, QQ Space and other platforms, because of a very large viscosity, high activity, coupled with a series of very useful communication functions. is very suitable for the talent network to create a reputation, to enhance the exposure rate, but also conducive to the dissemination of information.

It's easier to keep an old user than to keep 10 new users

For the simple flow of information stations, may not need a lot of fixed users, even if there is no fixed users, only constantly have new users to enter. However, the talent network is different, the talent network from job seekers to register, to find job delivery resumes, and then to receive the interview notice, it is necessary to pass a relatively long time. Therefore, the new users can not stay the role of the network is very small.

But retaining an old user is much simpler than retaining 10 new users. Because the old user already familiar with the website operation, has the basic understanding and the trust to the website. Therefore, the operation of talent network, in addition to SEO, but also to spend time to maintain good old users, rather than simply using SEO to get new users, so that can be more effective. In this regard, the talent network through a variety of activities, the use of QQ group, such as users commonly used software or platform to reserve a good user.

Offline promotion is the most basic protection

Although the network has been very popular, talent network as a new network services by young people like, most young people like to find work through the network. But many enterprises really need is experienced skilled workers, upper-middle management talent. At this stage, there are still a lot of good people do not take the initiative to find a network platform to look for work. Therefore, the promotion of the offline is very important, especially for some industrial areas, the promotion of schools. Online under the fame opened, so even if you can not on the SEO and large sites compared to the user will take the initiative to find your site to apply for the operation.

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