Talk about how to write title titles for a website

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The title of the website is very important for a website, the search engine will give this label very good weight, title tags write good, it is likely to directly affect the site optimization of the easy. A good start is more likely to succeed, so the initial planning of the site, good consideration, write a good title is very important. This label is not easy to write after the change, the result of the change is likely to bring the site down the right and visitors are not accustomed to. So how do we write the title?

Title should be consistent with site positioning

This is undoubtedly the first problem, if the site title and site content is irrelevant, then it is difficult to get a good search engine weight, but also the loss of our users. Title Best is to be able to highly summarize the subject content of the website. This gives people a glimpse of what this site does.

Title can be creative, but not fancy

Sometimes we might want to make something creative, like writing a very creative title and making it different. This idea is good, but to grasp a degree, because it is possible that your ideas only you understand, but let others for a while to touch the mind. The fundamental role of title is to tell visitors what the site is, should express clearly, simple and clear, do not get complicated, even let users to guess.

Keyword selection

Like some large portals although the title is only the name of the site without keywords, but because of brand awareness that is enough. For most of our sites, title is still to add keywords, because the keyword added in title is easier to optimize. When choosing a keyword, you can't just stare at the hot keyword, because it's hard to do. A key word if can not do the first page then it brings the flow is still very few. My station has a keyword Baidu index is more than 1000, ranked in Baidu's 11, but every day through this keyword to the flow of less than 30IP. Also can not because of difficulty blindly choose the key words of the unpopular, although it is easy to do the home page even the first position, but no search volume also can not bring traffic. We should make a balance and choice between heat and difficulty. We choose the key words, according to our SEO optimization ability to consider whether the first page, preferably the top three position.

The arrangement of the key words

Usually the title of the site is written by keyword plus site name or site name plus keywords. For the enterprise station in order to build the company brand, should put the site name in front. If the keyword ranking is more important than the brand building, then the keyword should be put in the front. The more the text, the better the weight in the search engine, so we usually put the most want to optimize the search volume of words in the first place.

Avoid piling keywords in headings

We use Baidu to search for a word, in general, the same word in the title will not float red more than three times. And we write the title of the time, do not deliberately stack keywords, the individual felt a word appeared once is enough. Keyword piling appears, may be the search engine that this is in the excessive optimization, the same will make users feel very unnatural.

Word control of the title

Too short title can be said to be wasted weight such a good place, too long title is not easy to imagine the weight. I personally like to control the title in 25 Chinese characters, so plus punctuation, no matter which search engine, the title can be fully displayed. It is not truncated in the form of ellipses.

Punctuation in headings

The separator symbol commonly used in the caption has an underscore _ underline-vertical Bar | English commas, and spaces. I think users are getting used to these symbols, so we don't need to add more fancy symbols. These symbols are basically enough.

Keywords should consider participle

I have seen some stationmaster such write website title "Weight Loss Drug list _ which good _10 strong _ Recommend", this title although not very beneficial to the user experience, but took into account participle, the effect how I do not know, but the idea is worth learning. For example, the first title to write "emotional diary _ Emotional Article _ Emotional story-xxx Net" the second way "emotional log _ Article read _ Story Daquan-xxx Net", the first title to consider is the keyword exactly match, Baidu prefers to match exactly. But in fact there are fewer long tail words. The key words are basically positioned in the title of the three words, the second is considered participle, in addition to the key words in the title, there are many hidden long tail words, such as emotional log reading, emotional article reading, Emotional story encyclopedia, emotional stories and so many. I personally prefer the second title.

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