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The first variable element on the page is the <title> label, which is in the <head> tab segment. Label, which is in the label section. The page title is the most important element in the station optimization, for the following four points:
Algorithm weights. The title is the most important independent summary on the page, so it has the highest page-level weight in Google's algorithm.
The resulting format. When Google generates a search results page (SERP) for a user query, it uses the page title as a link to each result. This is the most important "behavioral appeal" to the user, which may prompt the user to click the result and enter your page.
Browser availability. The browser displays the title tag at the top of the window, and in the newer browser version, tab navigation displays a different page in the same window. Therefore, the title for browser users also plays an important role in navigation.
Directory submissions. Some directory services insist on Web page titles to list links or depth links on the site. They also tend to include the site or company name in front of the title. This is done both manually edited and automatically generated directory services.
Based on these four different angles, optimizing your title tag is a multifaceted problem. For an excellent SEO title, you want to deploy the selected keywords to optimize for prominence, proximity, and density. As a good call to action, you want a shorter vocabulary to attract attention and invite readers to do things that are good for them and you (such as "improve the page conversion rate"). Used in a browser window, you want the title to help users identify your page from other open pages and tell the user where they are in your site. For directory listings, you want the title to look carefully organized and include the name of the site (on each page).
It is important to consider the length of the title before thinking about balancing these factors properly. Theoretically, there is no limit to the length of the title tag. However, in practical applications, search engines and browsers will be truncated long title to maintain the consistency of the display. The World Wide Web Consortium, www Consortium, suggests that the desired title label should be less than or equal to 64 characters (including spaces). Google chooses the shorter one between the 66 characters that are truncated or the last complete word is retained. Yahoo! is simply truncated at exactly 120 characters, which means that the end of the title is likely to be part of a word. On the other hand, some browsers will truncate to 75 characters in the title bar (some versions will support up to 95 characters).
So here's my advice for building the title tag. These principles are not iron orders. While it's basically impossible to meet them, it's a good trade-off for you to achieve the best overall results.
Each page has a title tag, and the title tag for each page should be different. However, when building the title tag, consider the consistency of the page.
The length of each title tag should normally be controlled within 85 characters (including spaces), never more than 120 characters.
The title should be gracefully truncated in 66 characters (including spaces) and 75 characters (including spaces). Elegance means that the words in a sentence remain intact and have the correct grammar.
The title tag should ideally start with the company name and, if possible, in the format of the site navigation route, which will guide the user to and from each level of the site.
If possible, the title tag should have a short call to action (verb noun structure), or at least a little inflammatory statement to entice the user to click on the link.
The keyword used in the title tag should be the same as the URL, Meta-keyword label, heading label, and page body. Synonyms in the title tag should also appear in the body of the page.
It sounds challenging, and it's true! The difficulty of writing a good title tag is not a simple matter, especially for the conversion rate of the site, the title of the page is even more important.
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