Talk about the difference between Web site and website

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Some time ago I wrote a "play said network company and small and medium-sized game" article, briefly described the financial crisis before and after the network company and Small and medium-sized enterprises game changes, macro international market changes directly affect the future network marketing market pattern. The expectations of small and medium-sized enterprises for Web sites and online marketing have increased dramatically, prompting companies that need higher quality and higher technical standards to become increasingly popular. The effect of the site is the only measure of the value of the site, the same enterprise in the Network marketing investment will rise, gradually trend to price equals value, high-quality marketing-oriented web site = High investment = high return.

A few days ago a very good friend asked me to help modify an enterprise website, there are three places to modify, namely:

1, replace the new company introduction text and pictures, static single page;

2, the company name "XX Co., Ltd." replaced by "xx Limited", each page are individually modified;

3, add an unhandled picture to the "qualification certification" of a single page;

According to the depth of network marketing development of the website CMS Management system, modify these three places, including processing pictures, only need not more than 5 minutes to do all. I think this thing should be very simple, so I did not hesitate to agree to a friend of this small request, and got the website of the FTP account password and admin account password. Into the background of a look at the site, directly fainted! Web site using the "broken tail" type of development ideas, background management can not be simple, to function no function, want to change can not find the north. Try to modify the site content upload FTP, the result is the site directly on the variant. The CSS style of the website is written independently, download down a look, see my head is dizzy. No way to call. Ask, the only solution is to use Dreamweaver online download overlay, modify, direct upload. It took about 40 minutes to change the "limited Company" to "limited company", feeling all back to primitive society, pure manual modification content. Then is the processing of pictures, this is also good, download the source program, processing pictures, with Dreamweaver modified upload, and modified the CSS style control, took me 10 minutes.

Finally modified the company text introduction, I was more dizzy, incredibly spent 25 minutes. It would be funny to say that, how could it take so long? A short 2-screen page with text inserted into the picture. The background editor opens the source program a look, Mygod, incredibly is the Word document copied directly to the editor. There is no way to change the alignment and CSS control style only according to a piece of text in the chaotic, complex source code. What is this and what ah, I do not mean to waste time, but a feeling of leisure and life-what is the difference between the site and the site how much?

Let's look at the differences between websites in several ways:

1. Website planning

General Enterprise website Planning: basically by two kinds of thinking leading, one is to refer to a peer site content and columns, copy! The other is a Web site art planning, do not understand the target customer needs, only from the aesthetic point of view, so that the business owner looked good to see the line, the final is to complete the transaction received production costs;

Marketing-oriented website Planning: is a professional network marketing planning personnel planning, according to your industry characteristics of demand positioning, competition analysis, target customer demand analysis, according to user experience of the habit of highlighting the key content, made out of the site is to target users to see, is to attract the target customers into a real customer.

Han: Website Planning starting point is different, responsible for different objects, the effect of course different.

2, website art and production technology

General website Art and technology: Art level aside, we are concerned about the production of the Web page, most of the table is used to layout, the so-called "Ring ring, Table Form", a page has more than 10-tier tables, resulting in a lot of redundant code, open the page slow, search engines do not like such a page, Crawl and crawl frequency is very low;

Marketing-oriented web site art and technology: User experience of the angle of the Web site design, the use of international standards for the entire station Div layout, open fast, code concise, the same page Div layout page is the table layout page 20%-25%. Content and style separation, CSS style control site layout and color, the revision is very convenient, in addition to the search engine is a very favorite page. Deep Network Marketing Planning Agency Site page All adopt div layout, the quality of the page is still good, you can refer to www.depth-net.com.

3, website program and CMS system

General website Program CMS System: The traditional website construction company uses asp+access development website, the ASP gradually is eliminated, in the website security and the execution efficiency all already cannot satisfy the demand. Many network companies with ASP development of the program is mostly a few years ago the background system, not into the idea of SEO optimization, do out of the site is not to see the problem, but the site's physical structure and logical structure are difficult to meet the needs of SEO optimization (of course, excluding the current number of mainstream CMS) The efficiency of website update maintenance is very low, and the time cost of operation management is high. A little black-hearted cotton flavor, can not worry?

Marketing-oriented web site program CMS: Relatively speaking, the best marketing-oriented web site using the mainstream Php+mysql mode and Asp.net+mssql model, the benefits can go to the search engine to Baidu to know. Deep Network Marketing planning agencies using the CMS is the industry portal CMS to develop enterprise marketing-oriented web site, for the enterprise can continue to develop to Web2.0 application, enhance the enterprise marketing-oriented SEO optimization function and long-term growth capacity. Portal site background maintenance is simple to understand, easy to operate, maintenance time cost greatly reduced, as long as the clerk training 2 hours to master the basic changes and update the content of the site.

4, the performance of the search engine

General corporate Web site: Many corporate sites have been done for several years have not been indexed by search engines, not to mention what ranking. The basic title, keyword and description are not in place, in addition to the company name or company name, how many people know the company's website name, even if you know the company name and what is the use? It is also limited to people who know the name of the company to visit, the target customers who remember you ah.

Marketing-oriented web site: SEO optimization of the idea of integration into the site planning, page design, web site three structure, program CMS backstage, to the user experience and SEO optimization of the idea of the correct integration in the implementation, want to block the search engine included are difficult. As long as the site outside the chain, combined with excellent site chain structure, get good rankings and target traffic, and finally get a good site effect, this is no problem. Unless the method is wrong, the idea is wrong.

Limited to space, let's discuss these four aspects. Different network companies provide a variety of technologies, we are here to select a number of common characteristics, does not involve specific network company's technical services. In fact, it is not the technical skills of technical personnel, but the benefits and costs. So, no matter what, if the enterprise wants good website do not believe one thousand or two thousand can obtain this kind of service, if choose, seemingly take advantage of cheap, actually is "win face lose the lining". In the dark, I felt that I had taken advantage of it and was laughed at by others. Deep Network Marketing for small and medium-sized enterprises to provide high-quality, High-tech standards of network marketing solutions Services, welcome to our website together to explore how to carry out the enterprise network marketing.