Talk about the target market and user base of the website

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If many websites are still thinking of serving the masses, their starting point is wrong. Has studied the marketing should be very clear, want to win must find to the subdivision of the target market, in the network marketing is more so.

There is no website that really satisfies the needs of the masses. To build a profitable web site, you need to pinpoint your destination market and find out what problems your audience faces. What products or services are required? Then you go ahead with this service or product and provide the market for your destination.

The pursuit of traffic, the pursuit of the right to all people or a large part of the needs of the site, is the most laborious, the lowest possible business form of victory!

Some people may be afraid of the target market is too small, that is, Bo said that the user group is too small, and finally do little. This worry is not necessary in practice, especially in China, which is too much to worry about. China has a population of 1.3 billion and 110 million people on the Internet. The billions of people who like something, even if it is a very popular thing, it can bring together the crowd will be large enough to support an industry.

A few years ago just beginning to discuss E-commerce time, one left me the deepest impact of the example is, the famous E-commerce expert Corey Rudl did a website, his target market looks very narrow. He sells auto parts on the site and sells only the car parts that are speeding, and sells only the famous sign on a speeding car.

You can imagine how accurate the market is for this purpose. It serves only those locals who have a speeding car, and the signs on the car have been stolen. His website design is also very simple, on the two-page content, his site every month profit is more than 10,000 dollars.

So want to engage in e-commerce people, basic don't be afraid of my target user group is not too small.

In practice the purpose of the users of the tiny, has its advantages. You can be more accurate to find your users, you can more specialized to provide their needs of products or services.

The target market is accurate or the user group looks small, does not mean that the industry does not do much. Microsoft is big enough! But seriously, is it for the masses? No, it's not! It is in fact only to serve its own not wide purpose market, that is, the use of computer people. Of course, the market for this purpose has been huge, but it has been so big for a few decades now.

Microsoft is not doing anything, it only sells computer software, especially the operating system. That doesn't mean Microsoft can't do anything else. Bill Gates may invest in real estate, may invest in the catering industry, but he will set up another separate company or invest in other companies, it is impossible to set up a separate department in Microsoft to do this.

There is no real company in the world to serve the masses.

Let me cite another example of our own. We are Singapore's virtual hosting provider, the Singapore market and the Chinese market, which is small insignificant. But in Singapore there are also a number of virtual hosting providers, including a few large companies, of course, do not refer to us.

When we think about entering the Chinese market, we find that we can only target a small part of the virtual host market. Or we can help the Chinese market, the user group is relatively small, but those who are willing to put the host abroad, and to use the UNIX system. We notice that the large part of Chinese website is running on the Windows host.

But we have no hesitation in this regard, if we can successfully absorb the target market for our users, this was enough for us to grow strong.

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