Talk about the future development direction of search engine

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First stage: Content-related

Content-related type refers to users search a search engine on a keyword, first search engine is from the site of all the content to determine what is written, first from the title to analyze, and the next step is from the anchor text to judge the content of the article. The final step is to the keyword density and H1 tags included in the keyword to do one analysis, so you can determine the relevance of the content, search engine is based on this to rank, this is among them.

Phase II: Content related + link related

Search engine In addition to the content of the judge, but also to the site to analyze the link, this is the second step analysis process, all the links in the site, anchor text contains the key words, because many people use the anchor text will casually write other irrelevant content, So I have been in the article to emphasize that everyone in the use of anchor text must include content relevance, if the site is to do "BB cream" beauty industry, it is best to write "BB Frost is what" or "BB frost use method" such as long tail keyword, such a role is

1th. Increase relevance.

2nd. The importance of increasing density.

3rd, if the long tail keyword to do good rankings up, traffic will follow.

4th, increase the user industry experience

5th, let search engines better identify and give better rankings.

Many do Taobao guest webmaster, like to add some Taobao products outside the link, so will be very influential ranking. It is recommended that unity be the best.

Phase III: Content-related + link-related + user behavior

In addition to the above two good, the next most important is that the search engine is now very strict user behavior. Baidu is currently the most valued user experience behavior, and Google is within the optimization and external links. If it is to do Baidu rankings, click rate than the opponent high, under normal circumstances is will surpass, before many people is by malicious click to rank, and finally be Baidu ruthless K off, now Baidu in this regard is very strict, suggest webmaster best is serious to do SEO optimization, don't want to east think West, It is a very bad practice to get a momentary return and give everything in the end.

User behavior includes:

1. Click the keyword.

2. Browse time

3. Number of clicks

4. Visit PV

5. Exit Rate

6. Access mode

If you do user behavior Webmaster, it is recommended to analyze the user behavior of keywords, and always calculate a series of keyword value, and then sorted by keyword, to make the best results to analyze which keywords bring the flow is how much, which keywords bring the value is how much. As long as you are doing well in this area, I guarantee that your website will be quite good.

Phase IV: Personalized search (vertical search)

This is the direction of all search engines in the future, is to give each user the information needed to give different results, simply said that the user is the pursuit of the information is to find shopping or ask questions or find services, according to the user selected information returned by the most accurate information, so that users can experience more, but also save a lot of time. The current search engine I think will be developed to this point.

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