Talk about three tips for successful local site operations

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Now a lot of webmasters are looking at the local type of site construction, after all, this aspect of the site type of competition is not small, and the user group is also very clear, for the promotion of Web sites and improve the flow of the site is very helpful. If you are a native local site, it is more easy for promotion. But to do this, in fact, it is not easy to do, especially positioning direction, promotional means, profit model and so on, so that the webmaster difficult to find a balance point. Today, the author of my own running a year of local Web site experience to share the operation of the need to do a good three points.

Clear website Development orientation

In fact, before building a website to the site to do a good job positioning direction, after all, it is more conducive to their own construction of the ideal site. And this positioning should be one and the end, do not arbitrarily change. For example, the site itself is located in service-oriented, and when you see a certain local site to do what products can quickly improve the visibility of the site to change their own website direction, but also to the direction of development. After a while to see a certain site to rely on a product to develop the site, you have to change the direction of the former, so in exchange for the end of nothing to get. Therefore, in the process of operating a local site, to maintain their own advance to do a good job in the direction of development does not change, and this development direction, the author suggested that the initial construction station, do not position too much of the line, after all, the site has developed to a different stage of the site to make a For example, when building a station, give yourself a position of two years to become the best local site, such as the location, it will only harm their own. Local site positioning to be accurate, but also not too greedy and pursuit of all-inclusive, such a waste of energy do not say, can not concentrate on a market, it is difficult to make a difference. Therefore, clear their own site positioning, the operation of the local site is conducive to no harm.

Use of website promotion means

Different types of Web sites use different methods of promotion This is everyone knows, and local website promotion, wired on the promotion and offline promotion of the points, then the webmaster choose which kind of promotion method? In fact, the problem is very simple, if you are not in the local site, then naturally preferred to select online promotion, But this promotion is more laborious, and the effect is not good to master, because they are not local, for the local user group to understand only through the network to share information, so it is difficult to make the most targeted promotion. If you are setting up a website locally, then the effect of the selection line promotion will certainly be better than the line up. And in the promotion process can also make a fellow human, let it help promote, the natural effect is even greater. and offline promotion to grasp the effect is very easy. Therefore, in the website promotion process, the stationmaster must know oneself should choose what promotion method, which promotion method is more suitable for own use. Through the analysis of their own situation and the distribution of user groups, choose the most suitable and most conducive to access to target users of the promotion method. Here the author reminds me, local website promotion method Choice, first of all to clearly understand the site's user preferences, the only way to make your promotion play a maximum effect, because the author in the promotion of the object is not clear this key point to eat the loss, resulting in their own great effort and not good results, So to remind the operator of the site webmaster: before the promotion to determine their own target user groups.

The choice of profit model of website

The local site's profit model has a variety of, and then can choose to put ad League ads to make profit, and the site is famous, many local businesses are very happy to pay ads. In the selection of profit model, the webmaster should be based on the characteristics of their own site screening, and the general local sites are through the form of mutual assistance with local businessmen to achieve profitability, of course, the premise is that the site has a certain degree of visibility and traffic just line. This is the two conditions that must be put into advertising. Then the author according to their own operation of the local Web site used in the profit model to analyze: 1. With local businesses, this is the local site's most basic profit model, through the advertising of businesses to increase revenue. 2. Cooperation with local enterprises, this is the current local Web site most popular profit model, and this kind of cooperation is relatively long-term, so I suggest to choose this kind of profit model as far as possible. 3. Sales of their own products, if they have product sales, then you can improve sales through the site, many local sites are using this method of profitability. At present, the author only used these three methods of profit, no matter what kind of profit method, I think the webmaster is best to choose the right type of site, rather than see what kind of commission to choose which one, after all, the Commission is high, conversion rate is not good, it is the same. Therefore, the webmaster in the choice of profit model, according to their own site positioning, site type, matching degree and other aspects of analysis and choice, so that can achieve maximize the benefits.

In the operation of local sites, the webmaster also needs to do a good job site user experience, increase the user's viscosity, because the local site's life gate is determined by the user, a local site to normal development can not be separated from the loyal users, and this is also all the sites are very important, so in the author's opinion, the operation of the local site first to do the above three points , so that the time to deal with other related work, will not make themselves in the process of running around, and ultimately nothing can be done. This article by the Breast Enhancement Product (http://www.fengxiong77.com/) exclusive experience feeds, reprint please specify, thanks the cooperation!