Talking about: How to analyze competitor's website by grassroots stationmaster

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Last time we talked about seven aspects to analyze the competitiveness of keywords, this time to talk about how to analyze the competitor's website. As an SEO Commissioner analysis of competitors site is the most basic skills, if not understand the competitor's website is not known as a professional SEO personnel. The following is my accumulated experience over the past few years to give you a look, but also to those who do not know how SEO commissioner to see how to analyze the competitor's website. Analysis competitor site is to do site optimization in the most important, do not analyze the words you may not know whether there is a chance to exceed the opponent, can not exceed the opponent's website, you did this keyword also did not, because you have no chance to go to the first page to get traffic. Okay, no more nonsense. Let's start by analyzing our competitor's website.

Site positioning

According to the search needs of netizens, we should analyze the position of the opponents to the website. The main site is to think of marketing as the goal or to build corporate brand as the goal, or to provide information to obtain traffic as the goal, these three points is very important. At the same time also pay attention to the site's target customer positioning, site theme positioning and the site in the future direction of development orientation. Through these analysis, can have some understanding of the competition, the so-called win, can also find out in this industry blank, reduce their own competitive pressure.

Domain Name Analysis

In the analysis of domain names, there is nothing so exquisite, just look at the age of the site domain name can be. Baidu more like the old domain name, because the old domain is relatively stable, and Baidu more trust in the old domain name, so, the longer the more the weight will be higher. Just up the new station is disunity period, Baidu's new station trust is not so high, the weight is naturally low.

PageRank

PageRank short is the PR value, this is Google's evaluation of the Web page division, which is a way to calculate the Google rankings, is used to identify the importance of the page level. The level is from level 0-10, 10 is the perfect score. The higher the level indicates the higher the popularity of the Web page, the analysis of PR is important to the site, it can know the popularity of the page.

Website Weight Analysis

The weight of the site domain name is very high, I am very difficult to compete in the past, in the weight of 1-weight 2 within the range of good said, if the weight of more than 3 of the words will be hard to say, with the ability of individuals can not compete in the past. In the weight of more than three of the competitors need a team to compete in order to be able to fight, and the team to cooperate with each other. So the analysis of the weight of the site is a necessary process.

Server situation

Server placement is important, which can affect the speed and responsiveness of the site. We use the server is not independent IP is also very important, the server access speed will affect the user experience, independent IP will affect the site's optimization effect. This is what we should take seriously.

Website speed

Understand the speed of the opponent's site is very important, the speed of the site is based on the quality of space and space placed a lot of flash and pictures to set, understand each other's website code structure, to find the other side of the pros and cons.

View Web site META tag settings

Let's take a look at the source code of the site to see if the opponents meta tags are set up or not, and how to lay out the keywords, as well as the density of the keywords to see if the keyword is piling up.

Use h tag

The H tag is important in the source code of the Web page, to properly use the H tag, under normal circumstances I put the keywords into the H tag, this will be the weight of the site has been improved, the ranking of keywords is also very advantageous, but H tags can not be used excessively, this will cause the search engine suspicion is cheating.

Internal specific optimization

The internal optimization of the site is also important, such as whether the image optimization is added alt tag, and whether the width and height of the picture is set, whether the picture size control, not more than 500k. Within the page of the meta has been perfect, the title of the article has no duplication, the article in the chain situation, the content of the anchor text, keyword bold or not, the update frequency and the article is original, the article is not collected;

Is there a site map

Site Map building for the entire site is critical, which will affect the spider's crawling speed and user experience. Web site map To facilitate spiders crawl pages, can quickly crawl the latest updated pages, understand the structure of the site. General site map placed in the root directory of the site and named Sitemap, this can also be called a spider to the site's navigation system, site map can increase the site included, and search engines like to have a site map page.

Website Links quality

For the chain, friendship links to their own site is very high weight, so we must be careful when exchanging links, high-quality links to the site will bring a good weight, if it is low quality will be the opposite.

Site collection

Look at the site of the opponent's collection is necessary, the site included more then ranked the better, of course, the ranking of good and bad is not included in the number of decisions, is based on a variety of factors to decide, the site is included in one area.

Key words

See the main words of the opponent's website, in one view of the difficulty of the key words, to see why the ranking of these keywords, is a reasonable layout of the key words, anchor text or Word segmentation technology, in general, if the anchor text and participle words more easily beyond the past,

Site Keywords Ranking

Look at the core keywords of the opponent's website, look at the ranking of the core keywords, and then count the keywords. This kind of analysis helps us understand the degree of competition, and thus better perform our own optimized website.

Google rankings

A good site, in Google's performance must be very good, we also want to look at the rival site in Google rankings, analysis in Google's included and the performance of the key words.

Website SEO level

According to various aspects of the site to view the SEO level, and combined Webmaster tools to view the site's SEO data, in-depth understanding of the situation of the other side of the site, do a good job beyond the other side of the guideline.

Website Profit model

Set up a website on the Internet, everyone's purpose is only for one, that is to make money, then see how the opponent site in the Internet profit this is very key words. By observing the profit model of each other's website, estimating how high the profit the website brings to the enterprise, analyzing the prospect of the current market, finally find the profit model of the suitable website.

Site Team Background

Site team background is very important, through a variety of channels to obtain the opponent's website operations team information, is a personal operation or a team in operation, they are how the division of labor, what talent advantages and so on.

Chain quantity and chain quality

Outside the chain: is to import their own web site links. Outside the chain for the website optimization is a very important link. I believe you should have some experience, found that the rankings are very good sites have a large number of outside the chain, light quantity is not enough, but also to consider the quality of the key, the quality of the chain affects the weight of the site. So the chain to be more, but also quality, because high-quality links can bring the trust of search engines.

Website traffic

To look at the traffic on the opponent's site, if the other side of the flow is very large and more than the other side of the opportunity is very small, because the flow of large user experience is good, to exceed the difficulty of the opponent will be very large.

Summary

Above is my competitor's website carries on the concrete analysis step, supplies the novice and does not understand the seoer to do for the reference. This article from Nanning SEO team http://www.nnseo1.com/Reprint Please respect the author Labor,