Talking about why the enterprise should buy the domain name at high price

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Since last year, the domain name trading market has frequently appeared in the case of high price acquisition of domain names, more famous cases not last year's Taobao acquisition Tmall.com, Sina Acquisition weibo.com and this year's JD.com, Xun acquisition yixun.com. Of course, these companies are big internet companies, for them, these are bucket. But for the "one-meter-fat" domain name investors, these are basically "sky-high rice". Think about it, the enterprise is not "250", why they are willing to buy these for us to speak of the sky-high domain name? After reading this article, maybe you will understand.

The good domain name in everyone's mind is basically: the digit is very short, easy to remember spelling, have certain meaning, catchy. such as: Weibo.com, yixun.com, so.com and so on. But the "good" domain name in the acquisition case also has other meanings. For example, acquiring a best COM domain name often requires expensive price, but after the successful acquisition of the positive marketing meaning is often the same industry other enterprises can not get. For example, 360 acquisition. com domain name so.com is said to be priced between 8-9 digits, but 360 search on the line, the market share almost 10%, and a leap into the second largest domestic search engine, so that search, Sogou and a group of small partners are surprised and stay.

Sina Weibo can achieve such a big success, a large part depends on the original decision to buy weibo.com domain name. said that when micro-bo just a popular time, QQ Weibo, Sina micro-blog is more than this, NetEase micro Bo and Sohu Weibo is also a popular, but Weibo.com was Sina acquisition, the effect of the award. Soon after, people's awareness, Sina Weibo is the orthodox microblogging, Tencent Micro Bo because of QQ huge user base difficult to maintain the position of the industry, NetEase and Sohu completely reduced to soy sauce of the Lord. The purpose of saying this is simply to prove that it is really important to have an Orthodox domain name that can affect the potential of consumption, to beat the morale of competitors and to consolidate their position in this field. This is why QQ Weibo will compete with Sina Weibo for the new top-level universal domain name suffix. The reason for the Weibo.

The internet is a trivial matter, and funny things happen often. Big brands also have big brand troubles, such as the domestic first search brand Baidu appeared "Baidu brand" condoms and "Baidu" barbecue gossip. If another product to use Baidu brand, they may steal the music, after all, can let Baidu reputation far broadcast. But this "reputation" looks not good, and then Baidu and roadside selling mutton string is not any intersection. Domain name is the same, with domain name protection awareness of enterprises in the registration of domain names will generally be the mainstream domain name suffix all protected, so that the loopholes in the register of the inorganic can take advantage of, after all, who do not want to run their own business Web site let a cottage to pick the "fruit." Moreover, if the real appearance of "Baidu tt" and "barbecue", you let those shareholders and staff feeling so.

Here, the high price to buy a domain name is no more than two reasons, let users enter the domain name more convenient, increase the influence of enterprises. Those who use a clumsy, awkward domain name as the official website of the enterprise, I really do not understand that you are testing the memory of the user or in the study of their spelling kung fu, I have seen a domain name, such as: shsxxhgyxzrgs.cn, translated from the meaning of Shanghai XX Chemical Co., Ltd., you said the domain name registration as such, have "meaning"? More agree with the domain name Trading circle of a predecessor, "Good domain name is like the use of the brand in life, this is a symbol of identity and life level." "Good domain name is definitely an intangible asset, it can virtually wish you success." This article source: Amoy Domain NET, the original title: Talking about the Enterprise why to buy the domain name: http://www.b08.com/html/news/messview/ID_12181.html?s=sorunme