Talking about how to analyze website statistic data

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Third-party site statistics, most of the webmaster are in use, these statistics in addition to respond to the site's visit, but also to get more information, to promote the site has a guiding role. Compare commonly used third party website statistics, such as cnzz.com, 51.la and so on, the Geng Tong is using CNZZ. These statistics are mainly three: PV, IP and UV.

The meaning of the above three data represents:

1.PV is called page browsing volume pageviews, is every browsing page statistics once, perhaps you see out, the PV is not able to explain more visitors, refresh the page, PV added once, so isolated to see PV, and can not explain what big problem;

2.ip is independent IP, nothing to say, a little bit of understanding of the computer know, relative to PV, we are more concerned about IP, because it is more responsive to the number of users browsing the page, brush the page, PV increase, but IP will not increase;

3.uv called independent visitors unique Vistior, it really reflects the number of users browsing the page, it and IP is not the same, how different?

For example, two computers share an IP, Xiao Wang on a computer opened Www.gengtang.net, Xiao Li on another computer opened, according to this site statistics will be shown as IP for 1,PV for 2,UV 2; like Cnzz, 51. such as LA and so on third party website statistics can calculate the same IP of different users, for example, the different computers in the Internet café, so the UV really reflects the number of users; these three data independently, are only one-sided response to the site's visit, but the comparison, the significance of the big:

For example, a website day IP for 10000, day pv10000, UV 10000, such a station may be the webmaster can steal music, because such traffic can be regarded as a big station, but the three data comparison:

1.ip:uv=1:1, which is an IP corresponding to a visitor, indicates that access may be on some personal computers or ADSL users;

2.ip:pv=uv:pv=1:1, each visitor only browsing once page, this means that the visitor may have stumbled into the page, and then "turned away", this time on the quality of the page analysis, such as the statistical tool also provides page stay time, also can reflect the quality of the page problem;

Well, from the above analysis you can see that the smaller the UV:PV (PV:UV) The better, because this means that visitors have been staying in the site, and browsing other pages, but IP:PV can not be equated with UV:PV, because there is such a situation, such as Internet cafes, many computers share an IP, Suppose 200 computers at the same time access to www.gengtang.net, if the IP:PV equivalent to the UV:PV misleading stationmaster, the former at this moment neglected most real visitors.

So to sum up:

IP:UV can see the general situation of visitors, is a personal PC or Internet cafes, and so on, to help webmaster analysis of the user base of the site;

UV:PV can see the quality of a website, as said the smaller the better;

In the initial stage of the site, the traffic is not large, the significance of these data is not very big, when the website to a certain extent, the flow gradually considerable up, only to show their guiding significance, by IP:UV analysis of the web site promotion should be to which direction, by UV:PV analysis site quality should make those improvements, It's the legendary user experience.

So others say how much IP, pv how much, do not be scared, a simple data can not be very descriptive of the problem, a relatively large, even if a website IP is 1, and UV is 200,PV is 800, can say it is a garbage station? On the contrary, the quality of the station is very good, It is obvious from the analysis above. Flow size, do not be proud or worried, should be a meditation analysis, website promotion done enough, do not get in place, this is a website development should consider the problem.