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Now most of the site is through the CMS system production and management, but as a need to do SEO optimization of the site, how to select the most consistent with the optimization of the rules of the CMS system?
The following discussion from the SEO point of view, the CMS system should have what functions
1, page title customized
First of all, the title for optimization is very important, so the CMS system should automatically generate more suitable for optimization of the page title, such as:
Category page Usage-category name-site name
Product page Use-Product name-category name-site name, or product name-site name
And the CMS system should also provide all page title can manually modify the title of the customized function, when necessary, the webmaster can be based on the results of key words, to rewrite a more appropriate title. This is a very necessary feature.
2, url static and customized
Previous article we talked about the importance of URL optimization, so the CMS system can have a URL static option is very important, the webmaster to open the static function, the entire system page is the use of static Web site, which is included in the Site page has a great advantage.
And a good CMS system should also provide the URL customization function, the webmaster can define their own directory name and file name. You can also automatically generate file names according to the number of the system, or you can let the webmaster enter the file name that you want most.
3, Meta label customized
The META tags mentioned here refer to the keyword tags (keyword tag) and the description tag (description tag). The system should be able to allow the webmaster to retain the contents of these two tags and tags, because for the search engine, if the appropriate label can not be generated, it might as well not write.
4. Text Writing
Now the CMS system in the creation of products or articles, all provide "WYSIWYG WYSIWYG" visual editing function, users can directly in the body of a bold, add pictures, fill in the Picture alt description text, add links, select link Anchor text and other functions.
5, Classification page text description
In addition to the home can give the webmaster full flexibility of manual writing instructions, category page should also set aside an area, let the webmaster directly write the most appropriate description text. This can achieve the best descriptive text on this page, increase the user's click-through.
6. Label function
When a webmaster publishes a product or article, it can enter a label, and the system automatically aggregates content according to the label and claims the label page.
7. Eliminate copy Content
The system should have the ability to automatically prohibit the capture of replicated content, such as print versions, various sorting pages, which are useful for users to browse, but create a lot of unfriendly duplication to search engines. Will cause great trouble to the website optimization.
8, 301 Jump function
The system should provide a site for any one page to do 301 jump to another page function, webmaster can be more free to arrange special needs. Otherwise, the site column changes, delete will be very limited.
9, Site Map generation
A good CMS system can automatically generate an XML version of the site map, webmaster as long as the search engine submitted site map address on it, convenient site collection and crawl.
10, the correct generation of H tag
The best friends know that the H tag of the page can provide important information to the search engine, but it is rare to generate H tags correctly. Or can be customized in the H tag content, such as many CMS systems in all pages of the site name in the H1 tag, this is actually not the truth.
The above mentioned is only the most basic search engine friendly requirements. In fact, there are many details, such as the processing of page-flipping, the creation of related articles, very small CMS system can solve these problems perfectly. So we can only use as much as possible to optimize the CMS system and to do, and then according to specific needs, do two times development use.
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