Talking about the founder of 51.com Domain name Shengdong East

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China's Internet market has accomplished a number of Internet entrepreneurs, such as Ding Lei, Charles Zhang, Ma Yun, Robin Li, etc., if the story will continue, then Shengdong East and his 51.com is undoubtedly the next version of the most dazzling star. Along with the scenery of Professional blog site no longer, SNS community sites have sprung up, it has been asserted that the new internet era has arrived. "With the increasing demand for personalized applications, the future of social networking sites must be a very full-featured home, why say home, because you are very safe in this site, you will feel like in your own home feel very convenient." This includes many applications and services. You can contact friends, you can listen to music, you can watch the news, you can play games and so on. Shengdong in an interview, described to us such a network of peach blossom.

In this way, in 2005 Shengdong East spent 980,000 yuan to buy 51.com domain name, the establishment of social networking sites. This has developed into China's largest SNS community website, currently has nearly 500 employees. According to the December 2008 statistics, the number of registered users in 51.com has reached 140 million, the monthly number of active users close to 40 million, more than 1/4 of registered users will log more than 18 times a month. They stayed for up to 41 minutes on average. So far, users have uploaded more than 5 billion photos online and written 3 million logs.

Shengdong East:

How the industry bosses are tempered

In the decision to put all the assets founded 51.com before, Shengdong East in the Internet field has been employed for 7 years, is China's first batch of "netizens", China's first batch of personal webmaster, but also from the network to Amoy to the first bucket of gold entrepreneurs. After graduating from university, Shengdong founded a number of personal websites, through membership fees, advertising win. The real turnaround occurred after he founded the traffic statistics website "Eminence", through the traffic statistics website, he found the real needs of Chinese netizens, to understand the network behavior habits of netizens, for his next step on the Internet development laid the foundation. Later Shengdong East will "eminence" sold to another well-known domestic flow statistics company, began to prepare to climb the career of another peak.

2005, Shengdong East family from Ningbo to Shanghai, "from the trend, Shanghai is the next ten years or even 20 years the world's most lively, the most opportunities, the talent, capital is the most." "From the Shengdong east to Shanghai's judgment is not difficult to see, at this time in his mind is brewing a bigger plan, this is Ningbo when the" big "is far from satisfied. In the same year, he set off in the industry a moderate waves-to 980,000 yuan to buy 51.com domain name, this hit the national domain name at that time the highest price, some admire his courage, of course, there are no lack of voice. "The world's two-digit domain name is only 100, which is like antiques, the longer it appreciates the greater the space, not to mention compared with the other two-digit domain name, 51 more widely used." "Use 51.com to be the biggest social networking site in China!" So, Shengdong East began to this dream, the recruitment. He has invested 10 million yuan.

It turns out that Shengdong's decision was correct. In 2006, Sequoia Capital China invested 4 million dollars to 51.com, and in August the Sequoia Asia Investment Fund (SIG) voted 2 million dollars. In 2007, Intel Capital, the United States red dot venture capitalist (Redpoint Ventures), and the previously invested Chinese and SIG-China-Beijing, once again financed $15 million for 51.com. July 1, 2008, the Shi Yuzhu of Shanghai Giant Network Technology Co., Ltd. and 51.com jointly announced that the two sides have reached a final investment agreement, the giant network will spend 51 million U.S. dollars to acquire 51 of 25% of the equity. So far, a total of nearly 76 million U.S. dollars of investment plans, so that 51.com Internet financing is the third largest case. After 10 years of sharpening, Shengdong East also by then very ordinary personal webmaster officially promoted to the contemporary Chinese internet "big guy" ranks.

51.com: Cases that cannot be copied

"Now anyone want to copy 51.com, first need 20 million dollars of funds, and then must meet a lot of soft environment, such as industry competition, user groups, development model, etc., it is no exaggeration to say that 51.com Basic has not been able to replicate, not to mention our management team is very strong, very stable." "In the east of Shengdong, it is their talent that 51.com cannot replicate. "An enterprise to be stable development, the ability and stability of senior middle level is very important, fortunately we did, these people can be one of us to come, is our mainstay." "Recalling the hardships of the recruitment, Shengdong East still lingering fear."

At the decision-making level of 51.com, 60, 70, 803 men were brought together, and these different backgrounds, different cultures of the road Beikewen together, by the Shengdong east of the personal charm and calm generosity.

The average person rarely knows that 51.com has a young chief strategist, Zhang Jianfu, who was born in the 80 's. Although born in 1982, but his product design, user psychology is unique, very accurate, 51.com at first most of the products are from his idea.

Born in the 70 's Zhang He, is the former Sky Software founder, but also the Chinese Internet domain well-known personal webmaster. He started the Sky software station at the age of 23, insisting on 7 years to develop the Sky software into the first place in China software download station. 2006, China's largest local search engine Baidu to 30 million of the price of the acquisition of Zhang He Sky Software Station, Zhang He in accordance with the transaction agreed to complete the work handover, and immediately accept the invitation to Shengdong East, to join 51.com, currently at the helm of the 51.com IM division reins.

For the 60 's representative, there are 51.com directors, chief operating Officer Xinghua and Vice President You Yong. The two were born in Zhongguancun, China's Silicon Valley, a Silicon Valley in the United States. Xinghua 1991 graduated from China University of Science and Technology, with 17 IT industry research and development and management experience, artificial intelligence Pinyin system is his one-hand design and development. And Yao and the 90 's to study in the United States, has founded 2 companies in Silicon Valley, have been Nasdaq listed companies successfully acquired, after returning to join 51.com, now fully in charge of the company's website division.

These high-end talent to join, so that Shengdong east of the entrepreneurial team to become a real elite team, is the rapid growth of 51.com, rapid development of the fundamental, but also the company has frequently been the reason for the international VC favor. It is with a lot of advantages that can not be replicated, so in the eyes of Shengdong East, later developed in the campus, happy and other SNS sites and 51.com there is no conflict.

"At present, most SNS website business is only one of the 51.com, our model is actually more like Tencent, the difference is that we focus on more detailed areas." "Shengdong East explained that, 51.com's three major division undertakes the company development three main direction separately, is the website business Department, the IM Division and the game division. According to such positioning, if the happy, school and 51.com comparison, their model should be equivalent to the 51.com Web site division.

51 games: Next gold mine?

Although the energy is divided into three pieces, but this does not affect the development of 51.com in various business. Last 51.com the country pioneered the API excuses and joined Google OpenSocial to become the world's largest partner on its platform. And a few days ago, 51.com brewing a year long 51 game platform is also officially external online, but also shook the industry's nerves. Just last year, when the giant shares 51.com, the industry has been predicted that "game community, Community gaming" will be the future of community Web sites and online game development trend, 51.com is very likely to become the leader of this model. Sure enough, in less than a year, 51.com made substantial progress in this regard.

Our "51 gaming platform will combine web2.0 features, more emphasis on community characteristics, can be said to be entertaining and community sex." "Shengdong said, unlike QQ games, such as the first generation of casual gaming platform, 51.com gaming platform represents the second generation of casual gaming platform will pay more attention to authenticity, rejuvenation and social." In fact, for more than a year, the 51 gaming platform has maintained a stable and rapid development, first with the Giants, and then announced earlier this year to invest 100 million yuan with Huawei, telecom operators to strengthen the construction of network infrastructure to prepare for the development of the game business. "51 game platform through the Giants to promote the operation of the team, within six months can cover all the Internet cafes." "In the East Eye of the Shengdong, 51 game platform features, compared to its ability to rely on the giant's powerful promotion, but more attractive."

"In addition to a variety of first-generation casual gaming platform for the main push products, 51 game platform The biggest feature is complete real friends." According to the introduction of Shengdong East, 51 game platform in product design, fully combined with the 51.com site social functions, such as at any time to add friends, friends list, according to the regional game area. At the same time, they are still the only one in the world to listen to music side of the game platform, but also the only one game designed to play, so that players and games into one platform, but also the only one by one open platform.

Some say 51 games will become the main business of 51.com, but Shengdong tells us that the current 51 games are not included in the company's revenue plan, but it is certain that the future will bring a very substantial income. "Last year our revenue was about 100 million, but it hasn't been flat yet, and in terms of revenue this year, the revenue balance is definitely fine." "Perhaps it is with such a strong guarantee that the 51.com will be assured bold plans to further strengthen the construction of the game platform," at present our main task is to the user experience, the quality of the game bigger and stronger, and then we continue to make this plate bigger, united all the resources can be combined, The formation of 51.com own game strategy, and gradually catch up with competitors, China's casual gaming platform market share bigger. In the future the game business in the company's overall development and the proportion of the revenue will be more and more big. "Shengdong said.

In fact, the "plate bigger" and more than 51 games, because as early as the establishment of the 51.com, Shengdong has been planning a very ambitious blueprint, Nasdaq listed, do China SNS the head of the top, and they are gradually practice.

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