Talking about how to do well the electric business of glasses

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Glasses are very dependent on the industry under the line, which is the biggest obstacle to the electronic business of the glasses industry, according to one of the irresistible tide of E-commerce, the electric business also slowly infiltrated this once seemingly unbreakable industry, why would say so? Because I now work in a traditional offline optical shop. Glasses This market price is very messy, the price difference can be regarded as the Trojan horse of electricity quotient, lead the electric business to penetrate this profession.

For example: A few days ago there is a customer, to see pure titanium glasses, the store gives the glasses are basically 8-9 hundred, thousands of, the results of the customer just look at the left, when the door also said he from the online look at the pure titanium mirror frame is only more than 100. Personal humble opinion if is a few 1100 can use the spot, or after the sale make up, and because the rent under the cable is also understandable, but this price is poor, it is difficult for people to accept, tyrants not count.

And recently came with glasses from the shop to buy lenses from the store more and more, because the general offline glasses shop outside are not taking out the single, the standard in our store is at least one thing is bought in the shop, perhaps the frame, perhaps the lens, and then I found that from the Internet to buy a frame and then go to the store with almost the most perfect money-saving program, Can enjoy the treatment of special-grade inspection, the money also saved a lot. (This paragraph is pure yy, MO take it seriously, pray the leader did not see.) )

We first talk about the traditional business of the electronic business.

Then to analyze, we know that the traditional glasses store profiteering basically spread the streets are known, but to really calculate the words, very normal, most of the glasses shop closed down is the cost of death, money can not turnover, this if I say that the wrong as I said.

First to calculate the traditional offline glasses shop cost, in accordance with the traditional glasses shop open law, the cost = shop + human cost + utilities + rent + shop + equipment.

Shop to tell the truth, the general glasses shop products have a large part of the product is not sold out, exaggerated a little according to the 28 law is that you enter the goods 80% short-term is not sold out, do not sell out how to do? Keep it and sell it, it's not going to get rid of dozens of pieces. That means you have a lot of money to be 80% of the goods to cover.

Manpower cost, Shopping guide, the optometrist, the optician, this is indispensable, 10 calculates average each year 3W, is 30W of cost, such salary is a very big expense, in order to control the cost, many eye shop wages control relatively strict, this is also many eye shop staff wages generally low reason.

The utility of utilities is relatively small, if you are in the downtown area of the store rental and accurate equipment.

In fact, 500% of the profit is not easy to make money, so even the masses of how to complain about glasses can not make the price of glasses down.

So the traditional glasses shop price itself is a mishap, there is no rule of law, if the blind treatment of the residual, so Mo learn to buy to reduce prices, online Low-cost shop, (Low-cost processing inventory does not count), and its disease desperately, rather than to avoid weaknesses, to the line under the main, the use of electric business thinking to transform the line, so that the advantages of better, Here the transformation is not entirely refers to O2O mode, the mode is dead people are alive, so there is no business model, only the unlimited deep digging products and services is the key, not by the internet's impetuous chaotic heart.

So I personally set the brand image of the traditional glasses shop, do a good after-sales service, platform operation, training customer loyalty is the key, micro-letter suitable for the sale, Micro Bo suitable for brand, tools are always tools, the key to see how you use, how to build others look at the castle of two daunting.

Next, the main part of the electricity quotient.

In fact, the biggest problem is that glasses are not standard products, so how to sell? This is done and the mark is nothing but not, this is simple to say, but this aspect is a lot of people, if there is a chance to come out to say.

The advantage of the electric dealer is fast, in the supply chain above has the superiority which the traditional pattern cannot compare, and the most critical is the cost, because the characteristics of fast, his cost is far lower than the traditional industry, the most important is the material problem everyone knows, you take a few dollars (plastic shelves) things sold into dozens of can also become popular, As long as you have the means (what means? I really don't know), the customer is absolutely impossible to see from the picture is a plastic shelf, because the paint did not hand who can see that this is plastic. This is the way to make quick money, look at your operating level, a lot of previous examples, now see less.

The next serious, any enterprise whether it is the electric business or the tradition is not to go to the differentiation of the brand path (not? Then you are making quick money), if your leader is not leading the direction of the business brand to differentiation, you will consider your future.

The electric dealer certainly is not from the brand operation. Talk about the personal Internet entrepreneurship, first: Circle users, this stage is the most important to live, the user has more than anything, whether it is bat or other Internet companies always find a circle of users point, and then slowly profitable. Second: The profit model, this does not want to say, BAT's profit model is a living example.

I do not know if you can guess the clue, most of the class target is basically a large platform circle users, then according to the theory of subdivision followed by a burst of blood, and a large platform to rob your users, why? You're more professional, you're more focused, your service is much better than a cat.

First of all, we must understand that the original point of net shopping is a certain treasure this is certain, you have to do is to and a treasure above the Basterds a burst of blood, will your brand implanted in the hearts of customers, beginning if the technology is not mature enough to develop under a treasure platform, such as the circle of users can be.

How to circle the user? Think about millet, customers to your products, where the pain point, what can impress customers to let customers remember your brand, can be unrestrained, but the profit model to think good, do not circle the user to make money, it is not in vain.

A little tired, that's it.

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