Tan response to Shanda game revenue decline: product line upgrades

In response to just announced the decline of quarterly results, Shanda Games (GAME 5.78 +0.35%) Chairman Tan to NetEase Technology, the industry is still in the adjustment period, Shanda games are also experiencing product line upgrading process. Shanda's two quarterly earnings report today showed its net profit fell 16% to 44.8 million dollars year-on-year, with revenues falling 4% to 164 million dollars. In this respect, tan to NetEase technology today, the online games industry is in the adjustment period, the need for online games company product line upgrades, and Shanda games are undergoing the process of upgrading.　　He said that the legendary series of games products will continue to provide a new version of the product line will be more youthful, but also there will be a new series of products into its product line mainstream. There is a point of view, Shanda game Two quarter revenue decline, and its main game "Blood Legend 2" and "legendary World" into the aging period of income weakness. In this respect, Tan said, the legendary series of games is not aging, is in the mature stage.　　He said that the series of game user groups relatively stable, player loyalty is high, Shanda game is regarded as a large interactive community to operate. This July, the grand (SNDA 40.56-2.97%) agent operation of large-scale leisure online games "Dragon Valley" into the public test, the market response better. August, Shanda Games official said the net swims the highest simultaneously to break through 700,000.　　Tan says the game is now growing more revenue than expected and is on the rise, and is expected to make a bigger contribution to the four quarter's revenue. Shanda Games today also announced a wholly-owned 95 million dollar acquisition of "Dragon Valley" developers Eyedentity Games.