Tangzhenyang: On the local website operation (i) The choice of domain name

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The various views on the local website can be described in overwhelming terms, and there are many articles in almost every aspect.

Today I would like to share my views on the local website.

First of all, whether it is a local network, or for the country, or even the world's web site, give people the first impression of the place is his domain name. Because the internet is a shared world, people will find a way to remember what they like, because he knows he might be useful to this site later. Then, if your domain name and your site more appropriate and practical better to remember, others will be easier to remember your site, the next time you want to find this kind of site may be the first to think of you. The importance of visible domain names.

Now do a lot of local station friends, so what kind of domain name for the site to do the local class of the domain name?

Local site domain name to be preferred. com most times also want to. cn, while for. NET and. cc and other classes of domain names, it is best not to choose, not to say. NET and. CC must not, but can say except. com and. CN's domain name. The rest is not very suitable for the domain name of the local class site. The reason for this is that, personally, there are several reasons for this:

1. Search engine;

Order by weight, followed by:. Gov>.edu>.org>.com>.cn and so on. Although there are many types of suffix names with higher weights, it is not something that individuals can register. From the SEO perspective and business point of view, preferred or to the. com suffix of the domain name.

2. Website users:

Local sites are generally targeted at the user groups are 30-50-year-old people, because only this group of people are more concerned about the local classification information or news information, so whether you do local classification information, local news, or local portal station, this part of the group is your main user group, Then you must master this part of the people's Internet psychology.

30-50-Year-old people who surf the internet are generally white-collar workers or business owners more, then this part of the people they contact the internet relatively late, relatively little time on the Internet, you can conclude that this part of the Internet to remember the first batch of Web sites are. com domain name, because they first contact is hao123, There are several sites on the hao123 that do not use the. com to do the suffix domain name!

Well, with other suffix domain name will bring a serious loss of publicity, that is, you are in response to this part of the crowd propaganda site, they are likely to own the middle part of the domain, do not look or not remember the domain name suffix is what, then if there is the middle part of the site domain name and you, And his is. com, then you have a part of the publicity is for him.

In short, the best choice for the local site to choose the domain name suffix is. com is actually. cn, it is best not to select some new domain names, similar. CC,. Co.

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