Tesla is a car-industry catfish.

Absrtact: As I explained in the previous article "Moore's Law On Wheels", Tesla model is a small step iteration of the product. Its progress is very small each time, but accumulated down will come to very stunning products, it is very surprising that so many years no one copied

As I explained in the last article, "Moore's Law on Wheels," Tesla model is a small step iteration of the product. It's a small improvement every time, but it's a very amazing product, and it's amazing how no one has copied the fast-growing company's products for years.

Intelligent driving is the release model S P85D a bright spot, with a very mature mobileye solution, the same technology used in fact there are Volvo. So a lot of support for traditional car companies that you do is nothing more than the traditional car companies have matured auxiliary driving program.

But as the engine of the car is at a low speed, brake, throttle control is not accurate enough, so most models speed cruise must be set at more than 40KM, but the motor's start and stop, very accurate, and for the good of the electronic system Tesla, control a comfortable Kai-stop, and can accurately with the car, It's really valuable to solve the problem of driving in the city's congested roads.

Think about how you drive when you're in a jam, the car can drive itself, you can brush the circle of friends. This may be a gasoline engine in a period of time can not be comfortable at any speed of the automatic cruise.

In the future of self-driving, Google has realized prototypes many years ago, and smart driving is bound to overturn traditional driving one day. Google wants to step, so it produces driverless cars without a steering wheel. And Tesla from automatic parking, automatic cruise began, gradually arrived. This point Tesla is on the road, now the world standard such cars are few, and rarely can be very comfortable, I believe that Tesla will experience better than the automatic cruise engine.

As with Tesla, there are other traditional car companies that use similar sound iterative schemes. But the difference is that their iterations are always too slow (not enough for Internet), the brand is not attractive to the most avid fans (the seed users are not internet-enough), and the product does not dare to shock the status quo (the product is not enough Internet). Let's start here.

Tesla's Internet Thinking

As of September this year, the world's main electric cars in the United States sales are: Nissan's leaf 2,881, the Chevrolet Volt sold 1394, BMW i3 sold 1022, Tesla because of the release of data, but from the estimated about 2,500 vehicles.

But the leaf is about 35000 dollars, and the minimum version of Tesla can buy 2 leafs in the United States. So on the brand, it is the market that Tesla supports this price. Other companies are hard to compete with Tesla in the high-end market. Even BMW's i8 is temporarily hard to shake Tesla's electric-car market position.

If anyone is interested in a survey of the location and occupation of Tesla's owners, they will find their users very high-end and trendy. The CEOs of internet start-ups in China and the United States may be among the highest-volume people in Tesla's tenure. This has made Tesla's seed users very daring to experience new products on the web, and is willing to help Tesla spread its reputation on social networks.

These two features allow Tesla to start early in the start-up without the huge marketing and promotion costs of the traditional car companies. and any small iterations and upgrades, will be experienced by active users and feedback, the same auxiliary driving program, to the BMW i3 and Model S to use, the speed of the iteration is always the latter faster than the former.

Tesla is a car-industry catfish.

Many people may have seen the story of Alibaba and SAIC, and a lot of people have seen the story of Tesco taking stakes in Baic, but that's not what I want to say, which we all see too clearly, car play or Android Auto is one of the things that will happen sooner or later. What I want to say is the unification of standards.

After I really started to do the electric car, I found it was too difficult mainly in the search and cooperation of suppliers, each passenger car manufacturers have their own can protocol, yes, is each manufacturer has its own can protocol, in it so developed today, you may not think that the auto industry is so closed , closed to, your car's headlight controller, ESP can not be fully adapted to the other car, because the protocol is different. It's like your car-driving computer is speaking Chinese, but your ESP is speaking English, and the middle of the match is wasting a lot of money is time.

If it is the IT industry you want to engage in a mobile phone, with MTK program, you can quickly buy the development version, find the accessories you need suppliers, look at the instructions, integrated hardware, and then develop software, finally came out a mobile phone.

But the auto industry, you have to write a deal yourself, and then one supplier asks them to reach your agreement. What is the cost? It is said that a company developed a demo car, made a gateway, 10 cars. The price is 50 million. We have visited an ESP supplier ourselves for a fee of 6 million. This is just an accessory.

You make one yourself? No way, you know, esp. only 6 companies in the world are qualified to produce, have obtained the relevant safety certification, you have to do things to these standards, not a lot of money, and time-consuming, is absolutely not on the road to exercise.

But I believe this will not be a permanent state, and the auto industry is aware of the problem, including the fact that GM is trying to open up its own agreement, and many companies want to make the industry more transparent, but it does take more time to do so now.

So Musk announced that he would open all his patents and let more people join the game. Such behaviour is heresy in any traditional vehicle. They talk about users every day, discuss intellectual property, and discuss security. But during the lengthy discussions, tens of thousands of people were killed in a car crash because of fatigue, and the industry stalled for 10 years. Who was the last start-up company in the auto industry? Is it Ford?

When it comes to safety, I'll add a paragraph. As in the financial industry, banks have just been exposed to the Internet, and there have been many problems with bank cards being stolen, and then the U-Shield and Mobile bank Security problems always exist, but villains outsmart, there is always a game, we can not because of security issues, let the auto industry stay in the current so primitive stage.

Musk injected Tesla's DNA.

Now that Elon Musk has become the benchmark in the industry, I can think of more than just Steve Jobs. But in fact, in Tesla's story, the founder is not Musk, because the first EV1 engineer al-Cocony (Al Cocconi) in the United States set up a company AC propulsion to make electric cars, and later in very difficult funds, Martin Eberhard, an engineer in Silicon Valley, invested 150,000 of dollars, and Eberhard was the original founder of Tesla Eberhard.

The first was the Silicon Valley engineers who wanted to use off-the-shelf technology to make electric cars. Eberhard has licensed technology from AC Propultion, using the technology provided by ACP to make electric cars. Later, Musk was joined as an investor in Tesla, becoming a partner and then becoming the largest shareholder. In the 09, Martin Eberhard and Musk, who were expelled from the company, were prosecuted for "attempting to tamper with Tesla's history". Today's Tesla has completely replaced the technology license he had previously received from Eberhard.

Today Tesla has a lot of patents and a lot of new technology, but the blood is still the style and attitude of the geek in Silicon Valley. The world needs a different voice, content, and car. While many manufacturers are coy about starting electric cars, only Tesla is serious about this. Also need more musk the same layman to promote the industry's progress. That's why I'm in this business.

Suddenly remembered a story, before Kodak in 1975 invented the world's first digital camera, but this camera has become the grave digger of the Kodak company. The company, founded in 1881, still lingers on the traditional film market in the digital age, refusing radical change and finally filing for bankruptcy in 2012.

The world's first electric car EV1 was born in December 1996 and was made by General Motors. General Motors, founded in 1908 in 2009, June 1, filed for bankruptcy protection.

GM went bankrupt the following year, June 29, 2010. Tesla was listed in the United States as the first publicly traded car company since 1956. The issue price is 17 dollars, and Tesla's share price has already topped 200 dollars by today. I think this is called Subversion!