The 1 anniversary of the acquisition of the red Child by Suning Tesco

Today is the 1 anniversary of Suning's acquisition of red children, looking back last year, has invited to the industry's leading electric dealers, on the issue of Su Ning's merger of Red children is happy to read comments.

So, did the original question have a clear answer today?

From the famous electric business personage Shangxiang gives the suning easy to buy some data to see, the number of suning easy to buy members from 2012 20 million, increased to 2013 30 million; Suning easy to buy the same period of sales compared to the first half of 2012 sales of 5.9 billion yuan, the first half of 2013 sales of 12.4 billion yuan, Suning easy to purchase 2012 quarter sales, Q1, Q2, Q3, Q4, respectively, 1.92 billion yuan, 3.36 billion yuan, 4.276 billion yuan, 7.16 billion yuan.

It is not difficult to see, whether it is from the number of members, annual sales, quarterly sales, are showing the growth trend. Red Children as an easy to purchase in the mother and child sector of the business supplement, the next three years in the mother and infant sales target of 10 billion yuan. However, in these few data does not specifically show the red Child factor weight, also said that the specific maternal and child category of sales growth is a situation, it is not possible to give a few reference data to know, although in general, these reference data are rising, but, in fact, the role of red children is positive or negative , we cannot assess it.

In the early integration of suning and red children, there have been very serious problems, including system switching is not smooth, user loss is serious, user experience drop and so on. We have reason to believe that after more than a year of development, Suning easy to buy with red children from the running-in slowly toward tacit closer. However, the specific impact of the process needs to be judged by more quantitative data to give people more convincing.

Therefore, Su Ning buys the red child's happiness degree how, how to prove 1+1>2, also needs to provide more support data.