The annual net profit of Hand tour company Falls, begin to appear froth

Has launched the "Fairy War", "Ice Fire throne" and other products of the hand tour company in the recent release of the 2014 annual performance notice, is expected to achieve 2014 net profit of 26.02 million-41.33 million yuan, the year-on-year reduction of 19.01%-49.01%, in addition to the green treasure, North latitude Communications and many other travel companies in 2014 also appeared a sharp decline in net profits. In recent years, the rapid development of hand-travel industry, industry competition has intensified, making many hand travel company's annual net profit is gradually declining.

Chen Shao, deputy dean of the Institute of Literary Creation, Peking University, said: "The hand tour belongs to high-risk industries, due to the short cycle of hand-travel products, the frequency of replacement is faster, the enterprise is difficult to ensure continued profitability." In addition, with the increase in the number of cash injections in the hand-travel industry, the influx of capital is apt to generate industry bubbles. ”

In fact, the current domestic hand tour products are too single, the lack of related product development and operations, while some foreign well-known hand tour, will introduce derivative products to enhance corporate revenue. "Angry Birds" as an example, not only the introduction of dolls, books, but also produced a cartoon of the same name, in addition to increasing the influence of the brand, but also enhance the popularity of the game.

"Hand travel companies want to occupy a certain market space, you can strengthen the well-known hand tour product development, the introduction of a series of games at the same time, strengthen content innovation, enhance their comprehensive strength." Instead of quick success, reduce the production of industry bubbles, slow and steady to get more long-term development. Chen Shao said.