The application of small and medium-sized enterprises ' expansion stimulation public cloud Platform

A survey of 1000 small and medium-sized IT managers from the Market Research institute, Marketbridge, suggests that about half of 70%~85% 's small and medium-sized businesses want to migrate their main apps into the cloud within the next 12 months, with about one halfway to the goal.

According to IDC Research, the global cloud-related project budget has reached more than $44.2 billion trillion, and two years ago this only 17.4 billion, growth rate of more than 150%.

"Corporate expansion is a major contributor to cloud service migration," said Tim Furey, Marketbridge's president. Marketbridge is a consulting firm offering technical solutions to the top Fortune 1000 and emerging-enterprise leaders. Company expansion, it resource capacity to expand, the adoption of public cloud services also become reasonable, Furey said. He further disclosed that the number of companies wishing to adopt public cloud services at 10% or even higher annual growth rate was twice times that of 10% companies per year.

The design company aquent the design of public consumer goods for customers worldwide. Aquent's CIO Larry Wollack said this year was "very busy" because Aquent was busy "migrating the base application to the public cloud environment." "aquent its customized ERP system into Amazon Cloud services, and the email and telephony systems migrate into the cloud environment of Google North America."

At a recent symposium, Wollack told IT managers at the conference that "everything is for the sake of market flexibility." "Because," a year ago I do not know what is cloud computing, cloud computing is also quite daunting. But when I learned that it would take only 15 minutes for us to switch server configurations in the cloud environment provided by Amazon, when our email and phone systems were not affected by the office migration in Google Cloud, I told my staff and myself that this was what we wanted. As long as you want to relocate the office, no matter when and where, call Google can be done. ”

Another factor to consider is maneuverability. According to Marketbridge's survey, about 38% of respondents said they planned to build cloud-based business services that customers could access via smartphones or other handheld devices. This pattern of cloud computing is particularly evident in the financial services industry, such as the Sun National Bank in Vineland, New Jersey, which uses mobile banking to win more customers ' favorites.

"We are so innovative to meet the needs of our customers, so we are combining with a cloud computing service provider to build a silver system for mobile platforms," said Angelo Valletta, CIO at Sun National Bank. "The bank has chosen the mfoundry of California State Larkspur, a provider of cloud computing services for the financial services industry, to create a mobile phone service system that includes SMS account inquiries, cell phone net and a key checkout.

The distribution of public cloud computing platform

Public cloud computing is of great importance to small and medium-sized enterprises-and not, as is generally believed, only on the back end. "The focus on computing power and workloads actually shifting to cloud computing is not as much a focus on financial systems and ERP systems as previously thought," Furey concludes, "but almost exclusively in marketing, sales and customer service." ”

The Marketbridge survey shows that sales and marketing are the two most widely available in SME cloud computing services. 36% of respondents are using cloud based marketing automation tools, and 29% of customer relationship management is based on cloud platforms. More than 49% of SMEs say they plan to migrate more sales and marketing systems into the public cloud in the coming year.

Despite the alarming security of public cloud services, 48% per cent of executives surveyed are bullish on the increasing security of the public cloud. As Furey said, "This is also a last resort, because without the use of public cloud services, it will only be more expensive and more difficult to build it all yourself." ”