The automobile media also must transform O2O, the normalization faces the difficult problem

As a vertical media to try to the direction of the transformation of the electronic business, how to let the commodities can break the past channels of thought, in the sales way richer, and make the user purchase experience more convenient, it is a hurdle in the transformation.

Recently, Auto announced to spend 50 million yuan this November 11 to create "crazy car buying festival." On the day of the activity, the user chooses the auto through the purchase of the model, simply submits the order and pays 499 yuan deposit to the auto account by the payment treasure, then can by the order information to the line 4S shop to carry on the car transaction. Auto and dealers signed the price of the sale of car agreement, the line online under the unified prices, users go to 4S shop to lift the car without the staff to bargain.

In Auto brewing "crazy Car Festival" before, the cat has been in the late July to the beginning of August held "Day Cat Car Festival", and the cat and other pure electric business platform, has been the auto of information, whether in the Automotive O2O field test water success?

The results are hard to predict, but the move is also a sign of the auto transition to electricity. "Vertical sites, which can interact with users or provide business-to-business customer exchange platforms, are possible, but if there are enough users, it is natural to think of the electricity quotient as a major direction or pillar of future vertical media growth." Auto CEO Qingeo said.

Why is the car absent from the electricity trader?

Last year, the cat in the double 11 hand over 19.1 billion yuan of running the report card, but such as the car such commodities still large-scale absence.

And one more year, days of the cat to online display mode + online car model test water car, Geely and other car brands also stationed in the days of the cat opened the shop, but also by the industry, compared to other commodities, the car's trading access has not been through, there are no lack of key links.

For example, in the choice of goods, users want to buy a car need to have enough choice, in the past a lot of auto group purchase items, mostly only a few products, users do not have much choice.

In terms of price, the big promotion of the electric business platform is often to greatly discount, but the car electric dealer often uses the way that draws a lottery, only belong to a few lucky, the majority of users do not get the benefit that buys a car online.

and other commodity categories slightly different, car purchase more need professional knowledge to do support, but ordinary users can not do this, car shopping guide become just need.

Auto hopes to solve this problem by creating "crazy car Buying festival" through existing accumulation. For example, through the cooperation with more than 370 cities in the country, to solve the problem of product selection and user geographical coverage, the other is to achieve the same price line, or even breaking price, at the same time, Auto's shopping guide team can play a role in it.