The basic optimization plan of medical website promotion plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Based on the increase of site collection and search engine friendly as the starting point, to do the basic site optimization, combined with the analysis of hospital website platform itself, for the search engine friendly crawl and user experience friendly station basic optimization program:

1, pay attention to the structure of the website, let search engine can smoothly through the page of the link to crawl to each page of the site, specific aspects such as: Establish effective link navigation, so that each page has navigation function, not only to facilitate the engine, but also user-friendly; Use HTML page as much as possible, preferably generate sitemap, this effect is very good;

Pay attention to the use of weight labels, to highlight a certain part or a hot column.

2-1, URL optimization

The current web pages are all with parameters to search engine unfriendly URLs that are recommended for optimization.

Station with folder name of the main column path URL path such as http://www.whgb120.com/chenggonganli/; Need to be replaced with two-level domain names, such as: yigan.whgb120.com

2-2. Optimization of hyperlink structure

2-2-1, Web page use div design

Currently the website has used the div design, each page at the bottom of the copyright note. such as: Wuhan pu Ji Medical liver disease Hospital Puji Liver disease Four words, or liver disease two words, all want to add hyperlink point to the website. At the bottom of each page, you should put the relevant links, preferably a "fast navigation" and a popular project recommendations, improve the density of keywords, provide internal links interoperability, improve user experience. Also convenient optimization, convenient search engine. , one strategy: fast navigation

2-2-2, regulatory keyword deployment structure

Divide keywords by directory structure:

End page: As long as the end of the keyword

Topic pages: Relatively popular keywords

Column page: Fixed hot keyword

Channel page: Core Hot Keywords

First page: Website brand, name

3. Website Optimization link Structure

Follow these considerations:

① Homepage link to all channels home

② homepage is generally not directly linked to content pages unless you are very interested in pushing a few special pages

③ all channel home pages are connected to other channels home

The ④ Channel home page is connected back to the website.

The ⑤ Channel homepage is also connected to a content page that belongs to its own channel

⑥ Channel Home page is generally not attached to a content page that belongs to another channel

⑦ All content pages are connected to the Web site home page

⑧ All content pages are connected to their top level channel home page

⑨ content pages can be linked to other content pages of the same channel

⑩ content pages are generally not connected to other channels

Content pages In some cases, you can connect to the content pages of other channels with the appropriate keywords

Channel Formation theme

2-3, picture optimization

The optimization of the page image contains four parts, including the size of the picture, the name of the picture, the Alt attribute, and the text description surrounding the picture.

Found a lot of pictures in the website, the first page of the picture basically did the alt description, but the inside page of the picture, right fast navigation that piece, did not do the relevant ALT description, if not the advertising map, or do not want the spider active page, the picture as far as possible plus alt description, can be active in the spider station.

2-4, the article List page and Content Detail page optimization

Each page comes with an updated dynamic content

For example, each page adds one, the latest article, this is to make all the pages in the update every moment, the advantage is that, maybe an article, today is not included in Baidu, but because the content of the page is updated every day, so the spider will often come, so can also be included, greatly increased the number of pages included, and ranking maintenance.

The details page of the article list needs to be opened in a new window

Open the article List page, when the customer wants to browse one of the articles, click on a new window to open browsing, and on the page of the article path mark write clearly, to avoid finding a link to return to the main page of the path, a customer browsing the site to bring inconvenience.

Article page Add click Statistics and online subscription collection recommended features

The article detailed page needs to have the content to guide, the related Keyword label Consultation guide icon Online Subscribe RSS To add to Baidu as well as each big net to pick up to through QQ or MSN and so on on-line chat tool to push the information address replication to the friend. Baidu Search hidden Google collection of Yahoo collection a pick, Sina Vivi, Tenkine pick, I pick and so on ...

2-5, website code optimization

2-5-1

2-5-2, garbage code elimination and compression:

Check the Web page to see if there is any spam code that can be removed if the spam code. At the same time, advertising and other pages of unimportant elements, optimize the Google site optimization process, you can use JS call. It is also recommended that you remove any code that is not in use. At the same time in the code to remove the space, compressed code. Web site is the best, not too big.

Optimization of title title and meta tag keywords

The design drafts are as follows:

Title: Hepatitis B Hospital in liver Disease hospital, Wuhan liver disease treatment Hospital hepatitis B big Sanyang hepatitis Cirrhosis TCM liver Disease Hospital-----Wuhan Pu-Chai Liver disease Hospital

Meta Keywords: hepatitis B treatment Hospital, liver disease symptom, liver disease treatment, Hubei best liver Disease Hospital, Wuhan Liver Disease Hospital,. Wuhan's best liver disease hospital, Liver disease hospital, hepatitis B treatment, hepatitis B symptoms, hepatitis B Sanyang, hepatitis B, hepatitis B Yang, hepatitis B virus carriers, Hepatitis B two halves, hepatitis B five, Hepatitis B virus Carriers

Description: Wuhan pu Chai Liver Disease Hospital has been praised by patients, Wuhan's best liver disease Hospital, the national well-known liver disease hospital; has been committed to solve the problem of liver disease, especially for hepatitis B treatment has a unique research in hepatitis B virus carriers, Hepatitis B Yang, hepatitis B Sanyang treatment, reputation at home and abroad. State "XV" key liver disease specialized construction Unit

2, column page title and META tag design

"Hepatitis B treatment" Hepatitis B Sanyang Treatment method hepatitis B how to treat hepatitis B treatment to achieve a new breakthrough in the treatment of chronic hepatitis B HBV treatment of hepatitis B how to treat the misunderstanding of hepatitis B treatment effect how

3, the project shows the title of the page and Mata label design:

The writing of Title

"Article title _ column _ Site name" Follow this order

Content Display page title and Mata as long as and column page title and Mata consistent on it

4, the news page title and META tag design

---nothing, not the key to optimize the page

3-1, the site map production and submission:

Google needs the XML format of the site map, Yahoo needs txt format site map, so we want to target these search engine preferences to produce a site map that matches their taste. Do a spider map to make a special user's HTML site map.

Find a way to make search engine spiders in your site unimpeded, can smoothly locate your Web page operation as follows:

1. Establish a Web site map that conforms to the sitemap.org specification in XML format and write the address of the Sitemap to your robots.txt. Reference code:

Sitemap:http://www.whgb120.com/sitemap.xml

2. Do not use JS to pop-up windows or to connect to other pages. Search engine spiders can not normally parse JS program, nature can not normally access your Web page.

Check to see if your Web page has the following similar link code:

<a= "Javascript:view1 (' shownews.asp?newsid=240′)" >http://www.***.com</a> href

3-2, Reverse link strategy formulation: Simple column Point method

3-2-1, arrange a staff, exchange links every day, and quantify indicators. At the same time, the establishment of a link column, to provide self-help link application function, to attract other sites to take the initiative to exchange with us.

3-2-2, login to the medical profession navigation, can be included in the health of the medical Web site portal, the major network pick system, social bookmarking site submission, free Third-party blog, forum personality signature, blog comments, get. org. gov. edu links, get. Government-type web site connection), publish soft text. ------All of the outside chain policy must be around: give the chain of the site is not high weight, engine crawling fast, conducive to the spread.

3-3, website content optimization requirements:

1 website articles as far as possible original, reproduced articles need to carry out the title of the article, the content of the processing editor to carry out false original

4 Article content page Add click to browse the statistics, monitor the quality of the article, but also guide visitors to consult.

Copywriting has two factors to consider:

1, the patient reads the experience, mainly is the YANZHIYOUWU, can provide the patient needs the information;

2, search engine capture record, the key words out, let search engine understand this article to highlight which keyword;

3, the content of the page as little as possible to add pictures, do need to add pictures, it is recommended to optimize the image compression to reduce the picture memory.

This article from the Network Lake Blog If you need to reprint, please keep the article source, contact QQ306204383