The basic structure and five functions of the chain within the website

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Do site optimization, you must have a site worthy of optimization! The website structure is skeleton, the website content is organs, that inside chain is the website blood vessel, nerve. Only the spirit of the channel in the search engine can let the spider on the site unimpeded, but also conducive to user access, and further enhance the user experience. This article we share the basic structure of the Web site and the five functions, I hope you can learn from it some practical and useful knowledge and skills.

Let's talk about the basic structure of the site's chain:

The directory structure of the website

A good development of the site in addition to the need for high-quality content, but also must have a good user experience. Make sure your site structure is not too deep, so that users can find what they want with a maximum of 2 clicks. To teach you a relatively simple way of viewing, link depth to see the number of "/" link, General "/" after the domain name 2 to 3 more appropriate, otherwise the weight of the Site content page will be relatively low.

Ii. navigation links

Navigation links are most taboo for visual effects and use JS or picture links. Because the content of the image search engine is not recognized, but with JS, search engines can not crawl links. In addition, navigation links are best placed at the top of the page, so spiders crawling in the first will crawl each directory, is conducive to the contents of the article included.

Iii. Sitemap and tag tags

Reasonable site map and tag tag application, will greatly enhance the value of the chain, greatly enhance the internal page by the probability of the engine included. However, when updating the site must remember to update the site map, otherwise, the tag tag is not only the optimization of the relevant keywords cluster, but also will be similar to the site listed together, this is not only for search engine friendly, and convenient for visitors to query similar content, greatly increase the PV site.

Iv. content Page

It is important to create links to relevant pages in the content page of the site. Baidu in the product, Baidu Encyclopedia, Baidu is very good to reflect the relevance of the Site page, there are many similar terms and related questions and answers to each other link, greatly improve the user's viscosity.

V. Catalog pages

Our text link to pursue universality, the same anchor text links point to a place, this behavior is also an excessive optimization. So, let's not link the same keyword too much to the catalog page.

Six, 404 pages

404 page function is to tell visitors that the page you are looking for does not exist, tell the search engine that the page does not exist or has been deleted, remember that 404 pages do not use JS jump to the home page.

Vii. Banner Copyright Zone

In the site's banner copyright place, must do the keyword link, this is very important.

Here we will talk about the five major functions of the chain optimization.

First, enhance the weight of the website

When the inner chain has a good effect, the role of the user experience can be reflected through the observation data. The number of Web page content has been greatly improved, there will be no click-through. Due to the transitivity of the content, the user's traffic will increase rapidly. The more people pass, the website is also in an intangible network marketing. In addition, the rational structure of the chain will guide spiders crawling, a large number of internal chain network will greatly enhance the overall weight of the site. Only by doing a good job of internal chain optimization, can we really put the weight to raise a new level up.

Second, the content is easily included

We all know that the site included good words, on the site to do the work has a certain effect, but also to prove that the site's internal links do quite well. The optimization of the inner chain can make the spider crawl more deeply, otherwise spiders will crawl your homepage, the relevant channel page will rarely enter, because the quality of the chain is too bad, once entered, it is easy to climb out, no jump, there are dead links everywhere, this is not deliberately not to let the article included?!

Site internal optimization To do in place, the rate will be high. Included in the good words, will increase the number of clicks, the site will be the opportunity rate of search greatly increased.

Third, enhance the user experience

The overall planning of the site, including a clear idea of website construction, channel planning, content of the organic jump, and so on, these can greatly facilitate users to find and read.

Because we make the inner chain a line, improve the user's access time and access efficiency, thereby increasing the opportunity to sell. For the site webmaster is how important. This effect means that the site has been half done. Therefore, we must pay attention to the construction of the chain, the construction of the internal chain should not be sloppy, or to find out how important the chain is, it is regret.

Four, the Promotion keyword group rank

The form of the chain within the site can be applied to a variety of changes, in addition to the content of the upper and lower pages to jump, but also through the article in the anchor text link to jump. As we have seen on the Baidu Encyclopedia of many anchor text links, these anchor text is often some key words, indeed in the site of the optimization of the chain promoted rankings.

Five, conducive to the healthy development of the website

Do excellent site within the chain, you will be invincible in the industry. Why do you say that? site optimization has a lot of components, in these components within the chain occupies a very important position, because it can improve the ranking of the site and even the weight of the whole station, related to the health of the lifeline continuity. We must not ignore the importance of the chain, we only have the internal quality of the comprehensive, link details, then everything will be.

It is clear that the excellent site chain can make your site invincible. Doing the inner chain is tricky and requires your patience and persistence. Today, we are talking about some of the ideas that I have summed up when we do the internal links of the website, I hope we can encourage support. Friends who want to communicate with me can add my qq:332364662. This article by Weifang Kidney Disease Hospital (http://www.lhsbyy.net/) The net arranges to publish, welcome everybody reprint, reprint please keep this link, thanks the cooperation!